Headline Caption Writing

Headline & Caption Writing: When and when not to break the rules! Elizabeth Pearson, Andrew Scott

Direct Headlines ,[object Object]

Indirect Headline ,[object Object]

News Headline ,[object Object]

How to Headline ,[object Object]

Question Headline ,[object Object]

Command Headline ,[object Object]

Reason Why Headline ,[object Object]

Testimonial Headline ,[object Object]

Use the active voice ,[object Object]

A “capital” idea: Moving on ,[object Object],[object Object]

Number, please ,[object Object],[object Object]

To the left, to the left ,[object Object]

It’s XXX-rated? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Punctuation normal — mostly ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“And” punctuation replacement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Even more on punctuation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Speaking of ambiguity, double entendres ,[object Object],[object Object],[object Object]

Who (and what) is whom (or what)? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other Rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Don’t be cute, unless called for ,[object Object],[object Object],[object Object], Kwon Won-tae of South Korea participates in the first World High Wire Championships in Seoul, in which participants cross the Han River on a 1 km (0.62 miles) wire, May 3, 2007. The event is part of the annual "Hi Seoul Festival" organised by Seoul City which began April 27 and lasts ten days.

Finally, the ‘doo-dah’ rule ,[object Object],[object Object],[object Object]

Practice Time! ,[object Object]

Hot tips for Caption Writing ,[object Object],[object Object],[object Object],[object Object],[object Object]

References: Poynter Institute Online http://www.poynter.org/content/content_view.asp?id=4355 Copy Blogger http://www.copyblogger.com/how-to-write-headlines-that-work/ Writing Effective Headlines http:// web.ku.edu/~edit/heads.html

Headline Caption Writing

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Headline Caption Writing