Oxford Green


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Oxford Green

  1. 1. An Economic Development Foundation Environmental Awareness and Action Campaign by Andrew M. Scott
  2. 2. Define the Problem <ul><li>Though the Oxford-Lafayette region has begun efforts to go green, costs limit adaptation and there are few incentives to aide businesses in the process. </li></ul><ul><li>The “Oxford Green” campaign focuses on raising awareness and increasing action in green. </li></ul><ul><li>The EDF is committed to seeking and supporting existing industry. This campaign gives the EDF a chance to help the business community further develop a healthier, greener environment. </li></ul><ul><li>Added research on feasibility and participation </li></ul>
  3. 3. Define Target Publics <ul><li>Target publics for the green campaign are business owners in the North Mississippi region, focusing on the Oxford-Lafayette area. </li></ul><ul><li>Specifically, there will be a focus on younger business leaders because of more environmentally conscious psyches. </li></ul>
  4. 4. Objectives <ul><li>To raise green awareness in the North Mississippi region by 40% on May 31. </li></ul><ul><li>To increase positive implementations of green activity in the Oxford-Lafayette business community by 25% on May 31. </li></ul>
  5. 5. Strategy <ul><li>Part of the strategy behind this program is to remind the business community that the EDF is an effective organization working to better the work environment in the Oxford-Lafayette County area. This campaign will help to develop a stronger environmental position for the EDF. </li></ul><ul><li>Slogan: “Recycle today, live a better tomorrow!” </li></ul><ul><li>Logo: “Oxford Green” globe </li></ul>
  6. 6. Tactics: Actions <ul><li>Events </li></ul><ul><li>“ Here’s to Green” </li></ul><ul><li>“ GREEN Symposium” </li></ul><ul><li>“ Seeds of Tomorrow” </li></ul><ul><li>Programs </li></ul><ul><li>The Eco-Business Guide </li></ul>
  7. 7. <ul><li>“ Here’s to Green” is a food and wine tasting designed to raising green awareness, and to increase funding for “Oxford Green.” </li></ul><ul><li>When: Friday, April 2 @ 7 p.m. at the Powerhouse. </li></ul><ul><li>Learn ways to be environmentally friendly with syndicated wine columnist and author of “Thomas Jefferson on Wine,” professor John Hailman. </li></ul><ul><li>Proceeds from the event will benefit the campaign’s incentives program. Wine for the event will be sponsored by Kiame’s Package Store with food from Downtown Grille and Boure’. </li></ul><ul><li>Wine Bottles will be recycled by local artists to be painted and auctioned at the main “Oxford Green” seminar. </li></ul>
  8. 8. <ul><li>The purpose of “GREEN Symposium” is to focus on both awareness and action by providing businesses with the tools and concepts needed. </li></ul><ul><li>When: Thursday, April 22 @ 7 p.m. at the Oxford Convention Center. </li></ul><ul><li>Symposium Schedule : 4 p.m. Speaker Jim Morrison, 5 p.m. Open vendors, 5:30 Green demonstrations, 6 p.m. Speaker Al Gore. </li></ul><ul><li>There will also be an artist’s station to silent auction the “Here’s to Green” wine bottles. </li></ul><ul><li>Tickets for the symposium are $5. Proceeds from the event will benefit the campaign’s incentives program and additional green research in the North Mississippi Region. </li></ul>
  9. 9. <ul><li>“ Seeds of Tomorrow” is a part of the campaign that gives businesses a chance to be active in going green together. </li></ul><ul><li>On April 30, 50 Eucalyptus trees will be planted in Lamar Park. Donors will be recognized with free publicity from the EDF and will have completed part of the campaign’s incentive program. </li></ul><ul><li>Cost of Donation: $20 </li></ul><ul><li>Donor Deadline: April 24 </li></ul>
  10. 10. <ul><li>To help take action on a more eco-friendly community, the EDF will implement a program to help business go green. </li></ul><ul><li>“ The Eco-Business Guide Program” allows businesses to achieve Green Status by providing eight different ways to be green. By completing six of these tasks, including “Be bright about light” and “Seeds of Tomorrow,” they will earn the EDF Green Certification with certificate and 12 “Oxford Green” campaign stickers. The EDF will also promote the business’s success in local media. </li></ul><ul><li>Participating Businesses have until May 28 to complete the program in order to qualify for a $1000 raffle on May 31. </li></ul><ul><li>Hopefully through these incentives, more businesses will have the drive to convert to green. </li></ul>
  11. 11. Tactics: Communications <ul><li>BROADCAST </li></ul><ul><li>WTVA TV 9 NBC (Tupelo) </li></ul><ul><li>WHBQ TV 10 PBS (Memphis) </li></ul><ul><li>WLMT TV 30 CW (Memphis) </li></ul><ul><li>WMC TV 5 NBC (Memphis) </li></ul><ul><li>WPTY TV 24 ABC (Memphis) </li></ul><ul><li>WREG TV 3 CBS (Memphis) </li></ul><ul><li>Newswatch TV 99 (Oxford) </li></ul><ul><li>RADIO </li></ul><ul><li>Rebel Radio 92.1 </li></ul><ul><li>NEWSPAPERS </li></ul><ul><li>The Oxford Eagle (Oxford) </li></ul><ul><li>The Oxford Enterprise (Oxford) </li></ul><ul><li>The Daily Mississippian (Univ.) </li></ul><ul><li>Desoto Times-Tribune (Desoto) </li></ul><ul><li>The Panolian (Batesville) </li></ul><ul><li>Memphis Commercial Appeal </li></ul><ul><li>ONLINE </li></ul><ul><li>EDF website </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul>
  12. 12. Materials & Budget <ul><li>EXPENSES </li></ul><ul><li>OCC exp w/sp $50 </li></ul><ul><li>Powerhouse exp w/sp $250 </li></ul><ul><li>Cost of Trees $1050.66 </li></ul><ul><li>Promos: broch/flyers $300 </li></ul><ul><li>Misc. exp $400 </li></ul><ul><li>Inn @ Ole Miss, Deluxe $89 </li></ul><ul><li>Incentives Reward exp $1,000 </li></ul><ul><li>Total Expenses $3,139.66 </li></ul><ul><li>REVENUES </li></ul><ul><li>Wine sales $25x50 $1,250 </li></ul><ul><li>Tree sales $20x50 $1000 </li></ul><ul><li>Total Revenues $2,250 </li></ul><ul><li>Net Expenses $889.66 </li></ul>
  13. 13. Timetable <ul><li>February 20 Basic design for Promotions </li></ul><ul><li>March 1 Completed Promotions:flyers/brochures/sticker </li></ul><ul><li>March 10 Completed media kit </li></ul><ul><li>March 15 Contact all media, mail and message Chamber of Commerce businesses. </li></ul><ul><li>April 2 “Here’s to Green” </li></ul><ul><li>April 22 “GREEN Symposium” </li></ul><ul><li>April 24 “Seeds of Tomorrow” Sponsor deadline </li></ul><ul><li>April 30 “Seeds of Tomorrow” planting </li></ul><ul><li>May 28 Eco-Business Guide Incentive apps due </li></ul><ul><li>May 30 $1000 Incentive raffle </li></ul>
  14. 14. Evaluation <ul><li>Primary evaluation will be determined in the number of businesses who made adaptation efforts to greener work environments. </li></ul><ul><li>Use Survey Monkey for measurements of awareness before and after. </li></ul>
  15. 15. Thank You!