Marketing Research Sally Weiss

A Career in Market Research: Is it for you? Sally Weiss Weiss Marketing Insights SAS Career Day - February 20 , 2009

Market Research: A Definition ,[object Object]

What do market researchers do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

There’s a place for different kinds of thinkers… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Two Areas of Market Reasearch: Quantitative vs Qualitative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Two Areas of Market Reasearch: Quantitative vs Qualitative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where would you work? ,[object Object],[object Object],[object Object],[object Object]

Where would you work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

When would you work? ,[object Object],[object Object]

The Internet is Changing the Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Education ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Personal Attributes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Research Sally Weiss

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