Dit stripverhaal publiceerde Opel als 'teaser' voor de bekendmaking van de naam van de nieuwe Opel. inmiddels weten we het: Welkom Opel Adam!

1. OPEL proudly presents: Thanks guys for
OPEL JUNIOR
being here.
OPUS 1
“IT’S ONLY A CODE NAME”
May I introduce Christoph, our new So, we’ve already disc…
Aim of this meeting is
colleague, who just joined
to decide how we’ll
our communication team this week?
officially announce
Junior’s name… Excuse me…
May I
…Hello
please…
…ask a
question?
…yes
Jan-‐Erik?
istoph,
C hr !
‘lo lcome
we
page 1/9

2. What exactly is…
Junior?
It’s our next
little Opel car.
Pure German engineering. And very
Totally new!
If it’s
colorful! colorful…
Solidly planted
3.70 meters on its wheels.
Very individual. long…
why are we all in
And bags of attitude. …approximately. black and white?
Typical Opel design,
Really cool 4-‐seater,
muscular and so on... ???
On the market
Christoph!
early 2013. But able to exactly
suit your taste…
You’ll Three doors.
No cheap little love it! …Inside and out!
stuff, you know?!
Opel junior -‐ opus 1 | page 2/9

3. perhaps misS
photographer can
tell us…???
err… i thought
it was cooler that
way, ya know,
mooooreee ahh…
We said colorful,
so we ought
to be colorful!
ok ok…
Opel junior -‐ opus 1 | page 3/9

4. I have another question…
AAAAAAAAAAHHH!!!! …Tssssss,
it makes
no difference
actually…
If the car is called Junior and Junior is only
everybody knows it, why do you need its pseudonym. Its nickname, if
to announce its name? you prefer. …it’s…
I mean:
…junior!
Junior is
Junior, Every new car is and for
right? developed under a Junior… errr...
code name
Opel junior -‐ opus 1 | page 4/9

5. ?
its a pretty "The opel
cool name,… junior“ ? ?
And what’s the
sounds
…junior. real name?
good!
sshhhhhhh!!!!!
It’s a secret…
Opel junior -‐ opus 1 | page 5/9

6. Do we already want to What are you We could indicate
give a little hint, so thinking about? there’s an “A” in the
that people can start name?
guessing? Well, I dunno…
Like for each and
sorry guys, Something like every Opel passenger
I’m late…
the number of car, Jan-‐Erik!
letters featured
in the name?
We could show
Junior’s silhouette Haha, an abstract
sound system for
instance!
Or a little piece
of the car.
But nothing
too litteral,
huh?
Opel junior -‐ opus 1 | page 6/9

7. Junior is a witty
character and
deserves something
provocative, no? And why not
Men!!! a naked man?
A naked
woman!
…my name is
sshhhhhhh!!!!!
Yeah! Saying:
Forget Junior…
Opel junior -‐ opus 1 | page 7/9

8. And when is all
?
Junior’s name And will we
this supposed announcement,
to happen? ? ? I mean…
errr…
May 8 … also show…
Errr…. pictures
of the car?
2012!
Niels, you’re not Niels, you’ve been
supposed to ask this… so enthusiastic
designing the Junior
that we forgive you.
That’s not in
our script!
Oops, sorry
for that…
Opel junior -‐ opus 1 | page 8/9

9. Guys, do you think we shall already
announce that we’ll reveal Junior’s Let’s keep
name on May 8? it a secret!
Let’s…
No, no-‐no-‐no.
ss hh hhhhh!!!!! …TO BE
CONTINUED.
All characters featured
in this story are real.
Opel junior -‐ opus 1 | page 9/9

10. ALL CHARACTERS FEATURED IN THIS STORY ARE REAL.
Katie Mônica Jan-‐Erik Burkhard Alexander
is a loud and proud British girl living her dream was born in a paradise: a Brazilian island with is a lovable young German whose heart has is German and one of the leaders in Junior’s is a German who grew up in South-East Asia.
for the last two years leading Junior’s develop- 42 beaches and two lagoons. Later, she found been with Opel almost since he was born. He development. He coordinates all the experts’ Just a few months ago, he came from eBay and
ment in Product Marketing. Her mantra in life: another paradise, at Opel Advanced Design: joined the company two years ago in the work including Katie’s: “Her dreams also must joined Opel to lead social media and broadcast
work hard, play harder. She’s almost a car nut, Her job there is to spot the trends of the future Marketing Communications department. A be engineered!”, he says. Burkhard’s passions activities. Alexander (almost) only wears black
and translate them into designs for today. compulsive traveller, he brings exotic recipes focus on everything that is engineered – from
media addict, photo poser, Ibiza lover and Hobbies? Architecture. And dancing, “but don’t back from his trips that he tries again at cars to planes and motorbikes – and on every- and tablet – wherever he goes, they go. Send
boom-boom techno devotee. mention it”, she says, “some will think I am the home. With his bright, colorful shoes, he’s also thing Italian. Both passions are embodied by him a mail anytime, he’ll check it right away.
Brazilian girl in high-heels dancing the samba the fashionista in the team. his 26-year old Vespa 200PX.
with bananas on her head!”
Paula Niels Christoph anne hardy
is Spanish but was born in France. She also comes from Australia and has been designing is our youngster in the team: he started with Photographer: Born in Germany, Anne is a Graphic artist: Originally from Germany, Hardy
lived in Belgium and Italy before coming to Opel cars for 21 years. Filling note books with Opel February 1st, 2012, to implement new bundle of pure energy and has now established now lives in Zurich where he works as a graphic
Germany. While living in all these different car and people sketches all day long – even in media strategies… and ask the right questions! herself in Switzerland as a people photo- designer at Source Associates AG. His motto is
cultures, she never forgot how to enjoy life the meetings – Niels has led Junior’s exterior design A true car and new technologies enthusiast, grapher. Her vitality, enthusiasm and passion work hard and be nice to people (he truly is!).
Latin way, meaning: laughter, food and wine Christoph is also a great musician, who’s been are infectious. She is always on the lookout for He looks for inspiration in almost every object,
are constant companions. Paula watches tons Owen Wilson, tell him he’s Niels’ lookalike. And playing the drums since he was seven. new camera angles and subjects. sound, art and design. His favorite way of
of movies, “but only in their original language”, if you want to make Niels happy, offer him re-charging is going vertical, rock climbing in
she adds. the Alps.
raspberry sauce.