design samples

1. HOME RESUME SAMPLES CONTACTM O R R E L L F W IS E
4521 CAPRI W AY, SACR AM ENTO , CA 95822 • 916•454•3845
ArtDirectorwithasuccessfultrackrecordofdevelopingand
implementinginnovativebrandingandadvertisingcampaigns.Good
strategistwithprovenabilityabletotargetandreachspecificaudiences
meetinggoals,budgetsanddeadlines.Abletoworkoutsidethebox.
Experiencedwithdiversetechnologies.
Seekingacreativepositionwithaninventive
andforwardthinkingcompanandforwardthinkingcompany.
Ilookforwardtomeetingwithyouto
discussinmoredetailhowmy
backgroundandqualifications
canworkforyou.
DESIGN
ARTDIRECTION
PHOTOGRAPHY
ILLUSTRATION
PRODUCTION

2. HOME RESUME SAMPLES CONTACT
WM O R R E L L F W IS E
DESIGN
ARTDIRECTION
PHOTOGRAPHY
ILLUSTRATION
PRODUCTION
CORECOMPETENCIES
AdCampaigns,FocusGroups,PrintMedia,
BBillboards,FreelancerSupervision,ProductPhotography,
BrandingIdentity,IllustrationsProductSpecific
Campaigns,CollateralMaterials,Layout,Design,Graphics
ProductionWork,Concepts,OnlineAdvertising,Project
Management,DemographicAnalysis,PhotoShoots,
Scheduling,DirectAdvertising,Posters,Flyersand
VisualDesign
PPROFESSIONALBACKGROUND
THESACRAMENTOBEE,Sacramento,CA
1992–2008
MarketingDepartment(BeeCreative)
ARTDIRECTOR/DESIGNER/ILLUSTRATOR
DDevelopedconceptsandstrategies,thenmanaged
numerousprojectstocreateandmaintaintheBee
brand.Designedadvertisingpiecesforprintand
onlineapplications.Createdbrochures,posters,flyers,
billboards,rackcards,ratecards,signageandother
collateralmaterials.Producedillustrationsusingboth
traditionalmaterialsanddigitalsoftware.
·DevelopedandproducedBeeCatalystad
campaign.Reachedtargetaudienceand
convincedthemthatnewonlinead
placementsystemwasnoweasieranda
moreeffectivewaytoadvertise.Achieved
increaseof95% insalesforlocalbusiness
audience.
·Keyplayerinteamwhichlaunchedseveral
successfulnewonlineproductincluding
SacMomsClub,SacPawsand
SacWineRegion.com.Spearheaded
collaborativeeffortsfortacticaldevelopment,
conceptandvisualdesign.
THESACRAMENTOUNION,Sacramento,CA
11987–1992
ART&GRAPHICSDIRECTOR8directstaff
Advertising,EditorialandPromotionalArt
RedesignedTheSacramentoUnionfromatabloidtoa
broadsheetformatwhichresultedinincreasedadvertiser
andreadersatisfaction.Oversawalldailyart,layout,
design,graphicsandillustrationwork.
AADDITIONALWORKEXPERIENCE
Freelancedesignandillustration
1985–2008
CaliforniaStateUniversity,Sacramento,CA
1986–1987
LecturerandInstructor,JournalismDepartment,
Taughtdesignandillustration
EXPERIENCEDARTDIRECTOR
AAccomplishedandversatileartdirectorwith
strongexperiencedevelopingandmanaging
creativeprojects.Identifiesprojectgoals,
determinestargetaudienceanddevelops
effectivestrategiestoreachthataudience.
Producesworkthatbringsmeasurableresults
forincreasedrevenue,improvedbrandidentity,
anandbettermarketpositioning.
Experiencedatmanagingcomplexand
collaborativeprojectsunderstringentdeadlines.
Directsstaffandfreelancersthrougheffective
schedulingandresourceallocation.Managesall
aspectsofteamandindividualproductionwork.
Versatileapproachthatcanincorporateserious,
spicyandhumorouscontentintotraditionaland
ononlineprojects.
COMPUTERSKILLS
Ihaveexpertiseinawidevarietyofsoftware
typicallyusedingraphicdesign,with
experienceusing50+toolsincludingPhotoShop
CS3,InDesign,DreamweaverandIllustrator.
Iamaquickstudy,soIcaneasilyuseany
additionalsoftwarewithminimalramp-uptime.
EDUCATION
UUniversityofCaliforniaDavis
CaliforniaStateUniversity,Sacramento
BachelorofArts,majorinArt
SELECTEDAWARDS&PUBLICATIONS
ADDYRegionalGoldandSilverAwards
for“It’sthateasy”,2008
GoldAwardandSilverAwards
ffor“MenofthePines”,2005
PUBLICATIONS
DrawingwithColoredPencils,
aWalterFosterPublication.
FeaturedArticle,AmericanArtis

3. HOME RESUME SAMPLES CONTACT
WM O R R E L L F W IS E
DESIGN
ARTDIRECTION
PHOTOGRAPHY
ILLUSTRATION
PRODUCTION
Sponsoredby:
Yourhomeforlocalwine
LogontodayforyourchancetowinaChef’sFiveCourse
TastingDinnerforfouratTheFirehouseRestaurant.
Sponsoredby:
SacWineRegion.com.TheonlysiteontheWebthatlinks
youtothe197wineriesin8nearbycounties–Amador,
ElDorado,Calaveras,Yolo,Nevada,Sacramento,
SanJoaquinandPlacer.Logonandreadrecommendationsfrom
BeeresidentexpertMikeDunne,learnnewthingslikethebestwineryfora
picnicinPlacer,orhowtopronouncefunwinewordslike“Viognier.”Orsimply
checkoutthewinemaker’sblogandthenusethecomprehensivemaptoplan
yournextwinetastingtrip.It’syourhomeforlocalwine.Andit’sasweetone.
LogontodayforyourchancetowinaChef’sFiveCourse
TastingDinnerforfouratTheFirehouseRestaurant.
Localadsinprintandonline•sacbee.com/classified
Sellanythingunder
absolutelyFREEinTheBee’sclassified
sectionandonlineatsacbee.com/classified.
ExcludesGarageSales,Animals,Tickets,OfficeEquipmentandSupplies.
Logontosacbee.com/classifiedtoday,sellittomorrow.

4. HOME RESUME SAMPLES CONTACT
WM O R R E L L F W IS E
DESIGN
ARTDIRECTION
PHOTOGRAPHY
ILLUSTRATION
PRODUCTION
sacbee.com/classified,nowsellingpets,cars,stufforanythinginTheBeeoronsacbee.comissosimple,anyonecandoit.Just
logontosacbee.com/classified,writeyourad,andthenhitsendtogetitseenbythelargestlocalaudiencearound.It’sthateasy.
Justkeepaneyeonthedog,especiallyifthere’sacatinthehouse.
Sellyourstufftheeasyway,logontosacbee.com/classified.
PRICEDTOMOVE
sacbee.com/classified,nowsellingpets,cars,stufforanythinginTheBeeoronsacbee.comissosimple,anyonecandoit.Just
logontosacbee.com/classified,writeyourad,andthenhitsendtogetitseenbythelargestlocalaudiencearound.It’sthateasy.
Justkeepaneyeonthedog,especiallyifthere’sacatinthehouse.
Yup,soeasyanyonecandoit.
Sellyourstufftheeasyway,logontosacbee.com/classified.
SpendafewminuteswiththeSportssectionandgetthe
insidescoopontheteams,playersandthesportyoulove.
RiverCats,AʼsorGiants;NationalorAmericanLeague;
ourreporterslive,breatheandwell,write,baseball.
Everyday,inprintoronline,nobodybringshomethe
gamelikeTheBee.
Life.Captureddaily.
JoseLuisVillegas/TheSacramentoBee

5. HOME RESUME SAMPLES CONTACT
WM O R R E L L F W IS E
DESIGN
ARTDIRECTION
PHOTOGRAPHY
ILLUSTRATION
PRODUCTION

6. HOME RESUME SAMPLES CONTACT
WM O R R E L L F W IS E
DESIGN
ARTDIRECTION
PHOTOGRAPHY
ILLUSTRATION
PRODUCTION
MORRELLF.WISE
4521CapriWay,Sacramento,CA95822
Phone:916-454-3845•Email:morrellwise@yahoo.com