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The Social Media Opportunity
  and Application for Landmark Search
                          Mor Naaman
  Yahoo! Advanced Development Research
Social Media Patterns:


    Semantic space (from any text)
    Activity and viewing data
    User/personal data
    Social network
    Location/time metadata




2                                    Mor Naaman
E.g., Semantic Patterns




3                             Mor Naaman
Heard of Flickr?




4                      Mor Naaman
This is not An Arch


    “Noisy” data
    Photographer
    biases
    Wrong data

                          5 kms
                          6 km s




5                                  Mor Naaman
Tag Patterns




6                  Mor Naaman
Andorra Future Of Web Search Talk
Andorra Future Of Web Search Talk
Andorra Future Of Web Search Talk
Andorra Future Of Web Search Talk
Andorra Future Of Web Search Talk
Andorra Future Of Web Search Talk
Andorra Future Of Web Search Talk
Andorra Future Of Web Search Talk
Andorra Future Of Web Search Talk
Andorra Future Of Web Search Talk
Andorra Future Of Web Search Talk
Andorra Future Of Web Search Talk
Andorra Future Of Web Search Talk
Andorra Future Of Web Search Talk
Andorra Future Of Web Search Talk
Andorra Future Of Web Search Talk
Andorra Future Of Web Search Talk
Andorra Future Of Web Search Talk
Andorra Future Of Web Search Talk
Andorra Future Of Web Search Talk
Andorra Future Of Web Search Talk
Andorra Future Of Web Search Talk
Andorra Future Of Web Search Talk
Andorra Future Of Web Search Talk
Andorra Future Of Web Search Talk
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Andorra Future Of Web Search Talk
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Andorra Future Of Web Search Talk