Strategies for advocacy & activism using mobile messaging apps

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Strategies for advocacy & activism using mobile messaging apps. Presentation for Tech Camp 2016, held at Phandeeyar in Yangon, Myanmar, March 2016.

Technology

Strategies for mobile
messaging apps
Sanjana Hattotuwa
TED Fellow alumn | ICT4Peace Foundation

media dispersion and temporal diffusion
Original
production
+ 1000’s
++
++
++
++
++
conversations across geography, timezones, languages, actors, media

strategies for content
• Photography encourages empathy and
engagement

• Short-form video is disseminated & seen
more (no more than 3 minutes)

• Civility encourages conversation

• Study your enemy

strategies for IM groups
• Geo-fencing / Geo-locating

• Issues

• Pushing out information

• Engagement

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