Mona Sabet delivers a presentation directed to women professionals on why influencing skills are important and how to develop these skills.

1. © 2014 mona sabet
Influence(Your Currency)
mona sabet
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2. © 2014 mona sabet
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What are we talking about?
AUTHORITY
INFLUENCE
FORCE
POWER

3. © 2014 mona sabet
6 Sources of Influence
Reciprocity
Consistency (avoiding cognitive dissonance)
we are influenced to act so that we stay internally consistent
Social proof
Liking
Scarcity
Expertise
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4. © 2014 mona sabet
What are these studies examples of?
Speakers who talk fast are more influential than speakers who hesitate
Drive safely campaign
Towel reuse
Tax form declarations
“Slam the door” technique
Same name game
No time for New Coke!
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Putting Influence into Practice
Change
Brand
Influence
Network

6. © 2014 mona sabet
What about “Social Influence”? 6
Reciprocity
Consistency
we are influenced to act so that we stay internally consistent
Social proof
Liking
proximity + trauma
Scarcity
Expertise

7. © 2014 mona sabet
How do I use reciprocity? 7
Reciprocity
Buy someone lunch
Help someone look for a new job
Offer to give someone feedback on a draft
end every meeting with
“what can I do to help you?”