Mona Sabet delivers presentations on career development focused on women professionals. This slide deck explains the idea of a personal brand and how to think about building yours.

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Brand(Your Promise)
mona sabet
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Whatare we talking about here? 2
Judgments
Reactions
Emotions
Beliefs

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Whyare we talking about this?
According to New York University, Graduate School of Business, people make 11 decisions about us in the first 7 seconds of contact.
(1)education level
(2)economic level
(3)perceived creditability and believability
(4)trustworthiness
(5)level of sophistication
(6)sexual identification
(7)level of success
(8)political background
(9)religious background
(10)ethnic background
(11)social and professional desirability

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and once a judgment is made
it takes >10 opposite
interactions
before you will change their minds

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Judgments
Reactions
Emotions
Beliefs
=your personal brand
apromise of
what you will be
what kind of experience you offer

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but the good ones all have one thing in common
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Different Brands offer Different Promises

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The strongest brands offer somethingDIFFERENT
DIFFERENT ≠BETTER
DIFFERENT =DIFFERENT
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The Elements of Your Brand
What you stand for
What you deliver
How you make me feel
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What you look like
What you sound like
How you sit, stand, talk

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Write the elements of your brand
A fashion specialty chain with renowned services
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“We pursue perfection, so you can pursue living.”
Providing the world with the food they love, at a great value.

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Brand Considerations
Consistency of experience builds a brand
Distracting detractors drag it down
Intentions ≠ perceptions
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To really understand your current brand, the most important question to ask others is
“ How do you experience me? ”

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Brand Hints
I can’t believe you’re here on time!
What’s the status of the project?
Did you get my message?
Shouldn’t you be writing this down?
What are you working on?
Why are you smiling?
Just decide. I trust you.
Can you help me figure out how to phrase this?
I need you there.
I love your xxx. Where did you get it?
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The Gender Twist 12

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Bad Brand Habits
I’m sorry….I’m not sure but…
Every sentence sounds like a question
My voice is high pitched, quiet, quivering, never heard
My hand is sort of up, sort of not
I sit small
“I’m not really all that sophisticated, successful, important…”
What you choose to show and tell me is your CHOICE
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More of the Same
I get *** done
I have integrity
I am an expert in…
I am responsive
I am collaborative
I’m dependable
I am trustworthy
I am a good communicator
Different
I am courageous
I can read your mind
I know everyone that matters
I can anticipate your next move
I am too large to be ignored
I create breakthroughs
I am an influencer
When I’m passionate about something, I roar!
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Strong Brands / Strong Experiences / Strong Language

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STRONG BRANDS
BUILD
Freedom & Followers
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