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Networking
Tips &Tricks of theTrade
StaceyPiper,PathologicalMarketer
Networking
Defined
“The use of formal and informal linkages
of people and resources for the
purpose of facilitating access...
Barriers
to
Networking
 Intimidation Factor
 Awkward Social Moments
 Relevance
 Unclear ROI
Copyright 2014 © Pathologi...
What’s in it
for me?
 Increases your “social currency” (value)
 Increases your industry relevance
 Builds and enhances ...
Traits of a
good
networker
 Genuine, transparent
 Be a good listener
 Helpful
 Thankful
 Sincere
 Patient
 Commit t...
Events
to
Target
Professional
 Industry Specific Conferences
 Relevant Associations
 Chamber/ Civic Events
 Trainings ...
How to
Approach
People
 Approach groups that are having
fun
 Look for someone to make eye
contact
 Be open to letting o...
Opening the
Conversation
 Smile!
 You had me at Hello...
 Find common ground
 Perfect your elevator pitch
 Comment on...
6 tips for
success
If you’re just starting out, be realistic - Collect 10 new business cards, meet 4 new
people, learn 3 n...
Leaving the
Conversation
 10 Minute Max Rule
 Ask to follow up
 Suggest you meet up at the next
meeting or event
 Exit...
You’re NOT
done yet
FOLLOW
UP
NURTURE
NETWORK
Virtual
Traditional
Copyright 2014 © Pathological Marketer
Follow up  Connect virtually
 Reference something you spoke about
 Send an artifact that you think would be
interesting...
“Nurture”
your
Network
 Sending relevant articles
 Go for coffee
 Catch up at events
 Invite them to events
 Be a con...
Leverage
LinkedIn
 Complete your profile
 Paid membership
 Invitations
 Open vs. Closed approach
 Customized
 Resear...
Figure
Out
Facebook
 Search people you are meeting with
 Search people you are looking to
connect with
 Find events tha...
Navigating
Other
Networks
 Emerging Social Platforms
 Twitter
 Google+
 Slideshare
 Pinterest
 Instagram
Copyright 2...
Create a
game plan
Copyright 2014 © Pathological Marketer
Where to
begin
1. Set goals + define success
2. Establish accountability +
commit
3. Research + Plan
4. REMEMBERTO
COMPLET...
1.Set goals
 Who
 who do you want to meet or
build a relationship with? Be
specific!
 What
 what type of connection
wo...
 Dedicate appropriate
time 
 10 minutes daily
 < 1 hour weekly
2. Be
accountable
 Find a networking buddy  share goa...
3. Research
and plan
 Research
 what
opportunities are
coming up for
you to meet this
(type of) person
 learn more abou...
Do
 Accept meeting invite or
register for event
 Block your calendar and
send yourself
address/directions
 Reach out to...
TenWaystoUseLinkedIn
http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html
LinkedIn andTheFutureofBusinessNetworking
ht...
Questions
Copyright 2014 © Pathological Marketer
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NETWORKING: Tips & Tricks of the Trade

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Being well networked has a lot of benefits for you as an individual, as well as for the company. It also increases your net worth to the firm. You can “add value” to your clients and colleagues by being “plugged in”. People will see you as a go-to resource and a broker of capabilities. This briefing will give you a strong foundation to build and nurture a strong network!

Visit my blog at http://www.pathologicalmarketer.com

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NETWORKING: Tips & Tricks of the Trade

  1. 1. Networking Tips &Tricks of theTrade StaceyPiper,PathologicalMarketer
  2. 2. Networking Defined “The use of formal and informal linkages of people and resources for the purpose of facilitating access to services, skills, contacts, and knowledge.” www.childrenwithchallenges.net/definitions/N.html Copyright 2014 © Pathological Marketer
  3. 3. Barriers to Networking  Intimidation Factor  Awkward Social Moments  Relevance  Unclear ROI Copyright 2014 © Pathological Marketer
  4. 4. What’s in it for me?  Increases your “social currency” (value)  Increases your industry relevance  Builds and enhances relationships  Raises awareness  LOB (internally)  Company (externally)  Generates new business opportunities  Teaming/ collaboration (internally)  New projects (externally)  Builds good karma and serendipity Copyright 2014 © Pathological Marketer
  5. 5. Traits of a good networker  Genuine, transparent  Be a good listener  Helpful  Thankful  Sincere  Patient  Commit to helping others be successful  Be a connector  Be open  Be deliberate Copyright 2014 © Pathological Marketer
  6. 6. Events to Target Professional  Industry Specific Conferences  Relevant Associations  Chamber/ Civic Events  Trainings and Info Sessions Personal  Community Events  Civic Participation/Volunteering  Club/ Intramural Sports  Bars/ Coffee Shops Copyright 2014 © Pathological Marketer
  7. 7. How to Approach People  Approach groups that are having fun  Look for someone to make eye contact  Be open to letting others into your conversations  Comment or question something that they said or wrote  Prepare and ask good questions in public fora – people will come to you afterwards  Ask someone else to introduce you  Comment on a unique piece of clothing or jewelry they are wearing (Use caution: don’t open up for misinterpretation!  If you’re at an event with an explicit goal to network, just say that you are there to network. Copyright 2014 © Pathological Marketer
  8. 8. Opening the Conversation  Smile!  You had me at Hello...  Find common ground  Perfect your elevator pitch  Comment on something provocative the speaker said  Ask open ended questions  Ask people for non-obvious facts about themselves for memory aid  Be aware of body language  Focus on the person you are talking to Copyright 2014 © Pathological Marketer
  9. 9. 6 tips for success If you’re just starting out, be realistic - Collect 10 new business cards, meet 4 new people, learn 3 new things from the people in the room. Just to see if you can do it . It’s easier to talk to networkers than non-networkers. Warm up with them. They tend to be the business development types, but that’s okay. It helps you hone your skills. Listen and learn from them. Go with a wing(wo)man. Split up but share your goals and hold each other accountable. Compare notes afterwards. Consider making it a friendly competition. Avoid clumping with people you know. Invite stragglers into your group to former a bigger group. Introduce colleagues/friends to others then break off. When you meet someone for the first time in person, who you are connected to on social media, realize that they might make the connection right away. Remind them that you’ve interacted with them on social networks already. Don’t be afraid to talk about work in social settings. After establishing a potential professional connection, quickly divert the professional conversation to some sort of follow-up (i.e. invite to coffee) and return to fun. 1 2 3 4 5 6 Courtesy of Eric Boyle,Vice President at ICF International Copyright 2014 © Pathological Marketer
  10. 10. Leaving the Conversation  10 Minute Max Rule  Ask to follow up  Suggest you meet up at the next meeting or event  Exit and move to other side of room  Introduce person to someone else Copyright 2014 © Pathological Marketer
  11. 11. You’re NOT done yet FOLLOW UP NURTURE NETWORK Virtual Traditional Copyright 2014 © Pathological Marketer
  12. 12. Follow up  Connect virtually  Reference something you spoke about  Send an artifact that you think would be interesting to them based on your discussion  “Call to action”, what you want them to do Copyright 2014 © Pathological Marketer
  13. 13. “Nurture” your Network  Sending relevant articles  Go for coffee  Catch up at events  Invite them to events  Be a connector – Pay it forward!  Follow through Copyright 2014 © Pathological Marketer
  14. 14. Leverage LinkedIn  Complete your profile  Paid membership  Invitations  Open vs. Closed approach  Customized  Research people you are meeting with  Search people you are looking to connect with  Company profiles  Groups/ Discussions  Status Updates/ Newsfeed  Influencers Copyright 2014 © Pathological Marketer
  15. 15. Figure Out Facebook  Search people you are meeting with  Search people you are looking to connect with  Find events that people are attending  Share content if appropriate  Connect if appropriate  Like/ follow pages  Be active in groups Copyright 2014 © Pathological Marketer
  16. 16. Navigating Other Networks  Emerging Social Platforms  Twitter  Google+  Slideshare  Pinterest  Instagram Copyright 2014 © Pathological Marketer
  17. 17. Create a game plan Copyright 2014 © Pathological Marketer
  18. 18. Where to begin 1. Set goals + define success 2. Establish accountability + commit 3. Research + Plan 4. REMEMBERTO COMPLETETHE CYCLE:  Do  Follow up  Nurture Copyright 2014 © Pathological Marketer
  19. 19. 1.Set goals  Who  who do you want to meet or build a relationship with? Be specific!  What  what type of connection would you like to make and for what purpose?  Why  what can you offer them and what do they offer you?  When  is there a deadline in mind? is there a specific opportunity to see this person coming that you know of? Copyright 2014 © Pathological Marketer
  20. 20.  Dedicate appropriate time   10 minutes daily  < 1 hour weekly 2. Be accountable  Find a networking buddy  share goals and schedule check-ins Copyright 2014 © Pathological Marketer
  21. 21. 3. Research and plan  Research  what opportunities are coming up for you to meet this (type of) person  learn more about the events  Plan  how to approach the individual  plan a conversation starter or two (i.e. commenting on recent article)  a few open ended questions  your “give” in the conversation  Elevator pitch Copyright 2014 © Pathological Marketer
  22. 22. Do  Accept meeting invite or register for event  Block your calendar and send yourself address/directions  Reach out to the person and tell them you’ll see them there (or ask if they are planning to attend) Copyright 2014 © Pathological Marketer
  23. 23. TenWaystoUseLinkedIn http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html LinkedIn andTheFutureofBusinessNetworking http://www.readwriteweb.com/archives/linkedin_and_the_future_of_business_ social_networks.php Online BusinessandSocial Networks:WhatDoTheyMeantoYourCareer? http://singlemindedwomen.com/womenscareer/639/online-business-and- social-networks-what-do-they-mean-to-your-career.html MaximzingSerendipity http://blog.aweissman.com/2010/09/maximizing- serendipity.html Book:NeverEatAlone,byKeithFerrazzi http://nevereatalone.typepad.com/ Book:MakeYourContactsCount,byBaber&Waymon http://www.contactscount.com/founders.html Confessions ofaConversationalist: Fundamentals ofNetworking http://pathologicalmarketer.com/2015/02/01/confessions-of-a- conversationalist-fundamentals-of-networking/ Helpful Resources Copyright 2014 © Pathological Marketer
  24. 24. Questions Copyright 2014 © Pathological Marketer

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