Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Telenor Capture - from idea to product

532 views

Published on

Predavanje o Telenor Capture servisu koje je održao Eirik Stephansen 28. marta 2016. godine na 13. MobileMonday Srbija događaju.

Published in: Internet
  • Be the first to comment

  • Be the first to like this

Telenor Capture - from idea to product

  1. 1. Capture – From Idea to Product Eirik Stephansen - Product Director Capture Revision A March 28th 2016
  2. 2. I need a way to store and organize my photos
  3. 3. What are the users’ problems? My photos are spread all over a lot of devices My photos are not safely stored I can not easily view all my photos on all my devices It is a hassle organizing all my photos I can not easily share my photos
  4. 4. How do we approach end users? Invite friends, family, colleagues, users or random persons to a problem interview Present the problem to the interviewees and ask them to rate the pain level from 0 to 3 • E.g. ”My photos are spread over a lot of devices” Consolidate and organize the result Take the problems with the highest pain levels and make a solution Run solution interviews with the same persons (as in the problem interview) and ask them to rate the solution
  5. 5. What did we learn from problem interviews? CONFIRMED - My photos are spread all over a lot of devices • Not applicable for couples CONFIRMED - It is a hassle organizing all my photos • Some of the interviewees have some challenges organizing photos CONFIRMED - I can not easily view all my photos on all my devices PARTLY CONFIRMED - I can not easily share my photos PARTLY CONFIRMED - My photos are not safely stored • People do not care where the photos are stored as long as it is a known service provider. • Most people have photos in multiple locations (laptop/desktop/external hard drive/online) • In general a hassle, but not considered a major concern.
  6. 6. Who is our primary audience? Learning from problem interview Priority 1 Priority 2 Priority 3
  7. 7. Lean Canvas https://leanstack.com/lean-canvas/
  8. 8. The First Capture Lean Canvas
  9. 9. The First Capture Lean Canvas
  10. 10. The First Capture Lean Canvas
  11. 11. The First Capture Lean Canvas
  12. 12. The First Capture Lean Canvas
  13. 13. Making the product Focus on 3 functions: 1. Save 2. See 3. Share Focus on Simple to Use Show all photos (and videos) in a timeline
  14. 14. How do we work on the product today? UX Progress Board • Idea • Understand the Problem • Define a Solution (prototypes) • Validate solution qualitatively (prototypes) • Validate solution quantitatively (release feature and evaluate) BU Interaction • Google sheet for BU input • UX Progress board presentation (feature workshop every half year) • Roadmap presentation and update
  15. 15. Interaction with Telenor Business Units Half Year Activities January / February March Feature Workshop BU Feature Prioritization + BU Feedback Half Year Roadmap Presentation April/May BU Feedback Prioritization BU Feedback Prioritization Capture roadmap planning 1 2 3 4 Exec. summary for BU+TD Management governance BU invited to UX Testing of Features
  16. 16. Summary Focus on identifying the users’ problems • Measure and learn Using Lean Canvas to present the product Work with the customers (Telenor Business Units) and end users
  17. 17. Questions?

×