BBC mission, values and demographics

1. The BBC
Misson and Values

2. Mission and Values
Mission
• To enrich people's lives with programmes and services that inform, educate and entertain.
Vision
• To be the most creative organisation in the world.
Values
• Trust is the foundation of the BBC: we are independent, impartial and honest.
• Audiences are at the heart of everything we do.
• We take pride in delivering quality and value for money.
• Creativity is the lifeblood of our organisation.
• We respect each other and celebrate our diversity so that everyone can give their best.
• We are one BBC: great things happen when we work together.
• The Royal Charter and Agreement also sets out six public purposes for the BBC.
• www.bbc.co.uk/corporate2/insidethebbc/whoweare/mission_and_values

3. Demographics
• The age and gender of the 30 most-viewed channels in multichannel homes in 2012,
calculated relative to the TV population average (which includes children).
• The majority of the BBC PSB channels; BBC One and BBC Two, BBC Four and BBC News,
attracted older than average audiences. As might be expected the dedicated children’s
channels CBeebies and CBBC attract a younger audience than the average multichannel
viewer, along with BBC Three, which is popular with older children.
• ITV, ITV3 and ITV4 skew older than the average population, but while ITV4 skews strongly
male, ITV and ITV3 skew toward female. Channel 4 viewers are broadly in line with the
general population average in terms of age and gender, as is More4, although it is slightly
more female. Film4 skews more male, although the age profile is the same as the TV
population average. E4 skews younger, as expected; this is consistent with its target
audience.
• Channel 5, 5* and 5USA viewers are consistent with the population average (to varying
degrees) although all are very slightly more female.
• Sky had six channels in the top 30. Four of them skewed male (Sky Sports 1, Sky Sports 2,
Sky News (in particular) and Sky One), whereas Sky Living biased female. Pick TV viewers
mirror the average population almost exactly.

4. What kind of documentaries do The BBC use?
• The most shown documentaries on BBC are;
• Science- Earth Story
• Nature- Africa
• History- 9/11 The Twin Towers