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Mahindra finances
- 2. About Mahindra Finance • NBFC under Mahindra Group • Services: Loans Deposits Insurance broking
- 3. Competitors Bajaj Finserv HDB Financial Services
- 4. Websites
- 10. SEO/ SEM • Key word used: Home loans
- 12. • Keyword used : Vehicle loans.
- 14. Social media presence ENCEPRESENCE Facebook followers 3,43,889 23,80,821 35,691 Gap between posts Alternate days 3-4 times a day Weekly Average number of likes 300- 500 100 300-500 Interactive/ Informative Informative Informative Informative Targeting / Retargeting Not done Done Not done.
- 15. Campaign for Mahindra Finance Platform: Facebook Complimenting platforms: Radio, SMS, Offline marketing Campaign hashtag: #abmeribaari #owningit Languages: English, Hindi
- 16. Target Market of the Campaign. Semi- urban Rural 20-35 years of age Small business owners SMEEntrepreneurs Startups
- 17. Description of the campaign On facebook Person has to post a description of self and his/her dream enterprise/startup. Mahindra finance page should be tagged on their page. Campaign hashtags should be used #abmeribaari #owningit
- 18. On website Form on the website of Mahindra finance should be filled The person will then be contacted only when all above conditions are fulfilled. Final stage A meeting will be held and then the candidate will be considered Genuine and unique stories will be approved 2% concession Social promotion by Mahindra for 1 year
- 19. To increase social presence • Daily posts • Approved contestants will get social presence • Pictures and videos of success stories • SEO, SEM • Targeting and Retargeting.
- 20. THANK YOU. Harsh Samdani Moksha Vira Muskaan Qureshi