1. FICCI CE
.
Competitive Edge
.
More output Less input
More sales Less cost
Strategic Customer
Deliver value New products People Material Equipme
positionin satisfaction
nt
g
Better quality Unexploite Joy & pride Motivated Quality Better
New features
d in ownership employee supplier technolog
segments s s y
Identify new Make customers Focused Reduce Improved
Lower prices Innovatio
customer needs more competitive employee d mfg
n
s inventor processes
y
R&D Make customers Skilled Reduce Improved
Dependabilit Niche
more secure people d
y marketing
scrap utilization
Irresistabl Reduce Less
e d downtim
features turnover e
Ease of
acquisitio
n
