2. When companies develop a new product they must
find the best way to market these products.
Developing products
3. The price of products have
to attract consumers
attention
Consumers feel
comfortable purchasing
the products
4. Penetration pricing
set products prices low for a specific
time period o gain market share
Economy pricing
Offers similar economy
products with no fancy
features.
5. Price skimming or
creaming
Goods are sold at higher prices
commonly used in electronic
markets.
Bundle pricing
This strategy provide
additional value for a
specific product.
6. Promotional pricing
buy one get one for free offer
Captive pricing
Companies offer new
products at lowest price
but consumers may buy
additional items relating to
the product.
