csr

1. NOT FOR DISTRIBUTION – CONFIDENTIAL
If you are interested in speaking opportunities, please contact hoda.abdelhay@informa.com or +971 4 407 2668
Embedding Corporate and Social Sustainability into CSR programmes to drive community development, generate employment and empower the youth
24-26 November 2014, Jeddah, KSA
PRELIMENARY PROGRAMME
Conference Day One – 24 November 2014
08.30 Registration and refreshments
09.30 Welcome and opening remarks from the Chair
Opening Ceremony
09.40 Government Dignitary Keynote Address How does the Ministry of Higher Education collaborate with key stakeholders to deliver impactful academic initiatives that support the development of Saudi’s youth and young professionals
10.00 Keynote Address How does the UN Global Compact work with key stakeholders to deliver impactful, measurable initiatives supporting sustainable socio-economic platforms
10.30 KSA CSR Outlook Defining the role of corporations and government in driving community development, employment and entrepreneurship
 An overview of the national agenda for corporate and social responsibility
 The importance of standardising sustainability requirements across corporations
 Identifying the major gaps for growth and development in the community
 Greater collaboration across the breadth of industries in the Kingdom to evolve and develop the socio- economic landscape
11.00 Elevating CSR in the business Aligning with senior corporate objectives to ensure successful strategy implementation
 Gaining buy-in from the board members by highlighting the benefits of investing in social development

2. NOT FOR DISTRIBUTION – CONFIDENTIAL
If you are interested in speaking opportunities, please contact hoda.abdelhay@informa.com or +971 4 407 2668
 Developing CSR initiatives that are specific to your business model to ensure the biggest impact on the community and organisation
 Leveraging existing knowledge and infrastructure to build impactful CSR programmes
 Knowing when to address community needs vs alignment with business objectives
11.30 Structured Speed Networking and Refreshment session
12.10 Holistic View: The three pillars - Environmental, Social and Economic Developing and integrating a 360° CSR strategy to deliver long-term sustainable benefits
 Adopting a top-down approach to rolling out the CSR strategy across the organisation
 Designing initiatives that combine environment, social and economic aspects to ensure value to all stakeholders: community, government, NGOs, employees and business leaders
 Starting at home: Initiating CSR programmes that enhance the internal workforce
 Effectively collaborating with all key stakeholders to ensure maximum engagement
12.50 KEYNOTE EXECUTIVE PANEL It’s more than just philanthropy Back to Basics: Understanding and defining the role of CSR in the Kingdom and the region to build awareness among key stakeholders Join the discussion with CEOs, COOs and senior CSR practitioners to discuss and address the real meaning of CSR and its impact on the Kingdom’s development
 Identifying the core elements and objectives of corporate and social responsibility
 More than PR and marketing: Ensuring CSR reports to the CEO to promote the strategic role of CSR
 Promoting the benefits of strategic CSR in the public to ensure sustainable business practices
 Elevating CSR as an important profession for the Kingdom’s social and corporate development
 Rediscovering the hierarchy of needs: Where is CSR positioned in the organisational pyramid?
13.30 Lunch
14.35 Sustainability and Innovation A paradigm shift in culture: Ensuring long term sustainability of CSR programmes by embedding sustainable projects and initiatives into the organisation’s culture
 Working with internal stakeholders and functions to successfully drive transformational, long-term change
 Integrating innovation into CSR initiatives to promote sustainable development
 Incorporating sustainability in your CSR structure to ensure strategic business outcomes
 Identifying key criteria to measure the success your CSR strategy
15.00 TRIPLE CASE STUDY PERSPECTIVE
Quantifying CSR success Effectively measuring the impact of your CSR strategy and sustainability programmes
Discover different approaches to measuring CSR success from three case studies, followed by a Q&A panel session with all three presenters!
 As an intangible asset in the balance sheet, how do you measure the outcomes and performance of your CSR initiatives?
 Is ROI an important performance indicator? What other key factors do you need to consider?
 Developing a metrics system to identify the improvements in sustainability and opportunities for growth
 Devising KPIs to measure the social and economic performance of your key CSR programmes

3. NOT FOR DISTRIBUTION – CONFIDENTIAL
If you are interested in speaking opportunities, please contact hoda.abdelhay@informa.com or +971 4 407 2668
 Clearly defining the deliverables of your initiatives to develop a measureable criteria
15.45 Afternoon refreshment break
16.15 Value-Generating CSR How can integrated CSR models deliver value for your business?
 What value does CSR bring to your company to position it at a competitive advantage?
 Maximising economic and social value whilst minimising environmental impact
 Deriving CSR strategy from the organizational value system to ensure benefits to the business
16.45 MULTI-STAKEHOLDER PERSPECTIVE PANEL Public/Private Collaboration Connecting with government entities to enhance their capabilities and ensure CSR programmes meet and sustain their objectives
 Collaborating with relevant government bodies to clearly assess the needs of the community and build effective programmes to meet those needs
 Developing business and financing capabilities in government functions to ensure their budgets are effectively utilised
 Effectively marketing government initiatives to gather the necessary support to maximise their impact on the community
 Facilitating PPPs in order to accelerate programme delivery
17:00 Closing Remarks from the Chair
17.10 End of Day One

4. NOT FOR DISTRIBUTION – CONFIDENTIAL
If you are interested in speaking opportunities, please contact hoda.abdelhay@informa.com or +971 4 407 2668
Conference Day Two – 25 November 2014
08.30 Registration and refreshments
09.30 Welcome and opening remarks from the Chair
09:40 OPENING KEYNOTE ADDRESS The role King Khaled Foundation plays in supporting the socio-economic development in UAE and the region
10.00 Ensuring CSR contributes to the national agenda Is it time to integrate CSR into the national agenda to increase the benefit to the community and society?
 Is it possible to roll out a standardised national CSR policy?
 Assessing the gaps in the Kingdom’s CSR capabilities and developing appropriate solutions to maximise the impact on social development
 Outlining the corporate’s role in serving those at the bottom of the social pyramid
 How can CSR promote economic and social prosperity across the nation?
10.40 NGO KEYNOTE PANEL Building NGOs & Charities Optimising relations with NGOs and Charity Foundations to build win-win partnerships
 Beyond Philanthropy - changing the typical NGO model: Understanding CSR operating and measuring aspects to deliver successful initiatives
 How can corporations select the right charity / NGO to meet business objectives whilst meeting social needs?
 Forging collaborative partnerships to ensure win-win relations
 Clearly identifying charities and NGOs expectations in order to better manage the relationship
11.10 NGO and Charities Structured Speed Networking and Refreshment Session
11:40 Empowering Volunteers Engaging the Saudi youth through volunteering to reduce unemployment, enhance the future workforce and meet rising social demands
 With the rise in youth population, volunteering becomes the best channel to effectively utilise their time and talent. How you put it to use?
 How can corporates improve youth volunteerism?
 Linking young volunteers with the right programmes to efficiently maximise their skills and develop them into future leaders
 Corporate volunteerism: Allowing employees to engage and contribute to the development of their community
12.10 Global CSR Perspective Adopting global best practice in corporate and social sustainability to drive long-term business excellence

5. NOT FOR DISTRIBUTION – CONFIDENTIAL
If you are interested in speaking opportunities, please contact hoda.abdelhay@informa.com or +971 4 407 2668
 Outlining international trends in CSR and sustainability across different sectors
 How can Saudi Arabian corporations apply global practices to generate sustainable CSR?
 Developing local capabilities to meet the global principals in CSR
13.00 Lunch
14:00 Building the Business case for CSR From strategy development to execution to measuring outcome: Ensuring your initiative is implemented as planned
 Bridging the gap between developing and executing the CSR programme
 Maintaining transparency: Demonstrating the CSR outcomes and values from paper to reality
 What role has your CSR programme played in societal, environmental and economic progress?
 Engaging stakeholders to assign accountability and advocate CSR / sustainability
14:30 DUAL CASE STUDY PERSPECTIVE
Communicating your CSR message Building effective internal and external communication and marketing strategies to enhance the value CSR brings to your business
Discover two different approaches to CSR communication and marketing, followed by a Q&A interview session with both presenters.
 Effectively communicating CSR to the board, employees, community and key stakeholders to ensure continuous buy-in and sustainable implementation
 Understanding how to utilise social media in marketing your CSR programmes
 The role of marketing in CSR reporting to properly deliver the corporate message across
 How can CSR enhance the value of your brand?
15:00 Afternoon Refreshments
15:30 Interactive Roundtables: CSR Focus Areas
Sign up to an interactive discussion into key focus areas of CSR initiatives, led by an industry expert.
Table 1: Promoting healthcare initiatives
Table 2: Community Development
Table 3: Women’s role in national development
Table 4: Educating the next generation
Table 5: Job Creation and Employment (including Saudisation)
Each table will address the following:
 How does each of these initiatives drive business value for your organisation?
 How can you work with a public/government counterpart to ensure successful execution?
 Calculating the returns and measuring the performance of each initiative
 Clearly identifying the needs in each sector to develop an effective and measureable programme
16:15 ISO 26000 – How useful is it? Outlining the sustainability guidelines of ISO 26000 and what long-term values they bring to the organisation

6. NOT FOR DISTRIBUTION – CONFIDENTIAL
If you are interested in speaking opportunities, please contact hoda.abdelhay@informa.com or +971 4 407 2668
 Implementing ISO as a measurable tool for sustainability
 Assessing the benefits of being an ISO 26000 certified business
 Is GRI sufficient or is ISO 26000 required to create a full bodied CSR governance structure?
 Evaluating the international governance principals in comparison to corporate governance
17:15 Closing Remarks from the Chair
17:20 End of Day Two