1. PHONE CASES
By Moritz Amsuess & Kimberly Ellul Hawes

2. Agenda






Description
Target Audience
Location and Sales
Cost analysis
Co-workers
Local Competition

3. Description
Explanation
Costumers give design
wishes to us
customer
requirements
customer
requirements
customer
requirements
Our
Enterprise
We handle them
And produce the
wanted phone case
We send the case with
the wanted design to
the costumers

4. Target audience



It is for... teenagers with style
For grown-ups with style
For other organisations which want phone
cases with their Logo on it

5. Location and sales



Because it´s an internet organisation we
should start with a small flat in a cheap country
like India
It would be good to do in a more developed
part of India to get the needed internet
connection
When we saled some cases we can move to a
bigger flat

6. Cost analysis




Start-up costs: ca.120.000 for the computers
Fixed costs/month: 3000 euro rent + 7000
euro personal costs =9000 euro
Variable costs : 3 euro/case + 0,2 euro/design
Break-even-point: 2,5x+9000=8,5x=>x=1500

7. Co-workers
The Co-workers should know lots about
internet and computers
 Where do i find them?
-In internet chat rooms
-In the city center at the shops


8. SWOT-analysis
Strenghts
-good salary
-Hipster
Lifestyle
Oppotunies
-Growing
market
Weakness
-High material
costs
-No
experience
Threats
-Trends can
change
-heavy
competition

9. Competition
VistaPrint:
-offers self designed phone cases but pretty
expensive