Internet business design and online marketing consultant. Your website should be helping you and your business identify, qualify and capture leads and convert to profitable sales. If it isn't, call Michael Odza! (Email is good, too.) I can help you identify ideal prospects, and find them online, through Facebook, LinkedIn and other more targeted social media. Experience across most industries and sectors, including governments, large companies, local retail, and independent professionals. Branding, online-offline coordination and integration, online surveys, blogs, email newsletters and sales campaigns, quality link building, Google Adwords (especially as research and testing tool for positioning, keyword choices but also for direct sales where appropriate).

1. Michael Odza h: 505-466-4460 m: 470-1241 michael.odza@gmail.com 37 Condesa Rd. Santa Fe NM 87508
Key Skills
Internet marketing: Search engine optimization (SEO), email campaigns, online banner and PPC ads,
social media (Twitter, Facebook, Linkedin, etc.) strategies, content and marketing, web analytics.
Marketing, traditional: Direct mail, A/B tests, market research, public relations, advertising.
Management, startup & ongoing: Operations, strategy, budget, staffing, hands-on execution
Writing/editing/proofreading: News (general & technical), web content, news, press releases, Twitter.
Consultative sales, public speaking and persuasion: In person (with or without PowerPoint),
telephone and online: Boards, peers, prospects, clients or vendors, regulators, investors, public.
P&L responsibility: Top line revenue growth and budget/expense control, up to $5 million, so far.
“Utility” team player: Whatever role is needed: leader, asker of probing questions, brainstormer,
timekeeper, loyal follower (but almost never just silent).
Software: Expert Mac and PC: Microsoft Office Excel, Word, PowerPoint, and many online tools:
Salesforce.com, SharePoint, Basecamp (project management), HTML, Photoshop, Google
Analytics/AdWords; content & ad & CR management systems. Quick study for any software.
Online web sites, blogs, social network profiles: linkedin.com/in/michaelodza (20+ recommendations);
odzaconsults.com; Twitter: @modza
Work History
7/2009 – present: Online Marketing Consultant, Odza Consults and Trafficdeveloper, Santa Fe,
NM: 40+ clients (local, national, traditional and startup, business, professionals), project-based and
maintenance, for web strategy, social media and content marketing, email campaigns, advertising copy.
• Conducted market research (online surveys, structured phone calls) to help University of New
Mexico make a go/no go decision on an e-commerce platform.
• Manage social media presence and blogs for multiple, diverse business and non-profits,
including Facebook ad campaigns: Quote: “Now 90% of our inquiries are coming from
Facebook. It's amazing...We're thrilled.” (Homewise)
• Search engine optimization (SEO): techniques to help a client's web site show up at or near
the top of the results of Google (and Bing, and Yahoo, etc.) web searches.
1/2011 – 2/2012: CEO, FoorumNet, Inc., Santa Fe, NM: Angel-funded startup online business network.
Exit: left for salaried position, after unfunded year.
12/2008 – 6/2009: President, Uptime Institute, Santa Fe, NM: $5m/yr enterprise data center
publisher, conference organizer, business network for energy efficiency and reliability: reported to
Board. Staff: 25. Exit: Position ended with sale of company to 451 Group.
• P&L overhaul: Worked with outside accountant to straighten out neglected books, revealing that
the company was losing much more money than owner and Board realized. Cut expenses and
identified new revenue opportunities while working with broker for successful sale of company.
10/2000 – 7/2008: Web Publisher/Digital Media Mgr, The Santa Fe New Mexican, Santa Fe, NM,
$25m/yr newspaper: reported to GM (reports to owner). Staff: up to 10. Built up and managed online
news, advertising, new revenue streams, online community for daily newspaper/portal. Exit: First 10%
company staff reduction. (Staff was dispersed to related print departments.)
• Built new business line from analysis and insights from customer metrics: Found pattern
that identified new advertising target segment, and led team to develop self-service tools for
these new customers to upsell themselves to additional products online.
• Conceived and led early online community: Our novel, semi-automated system allowed a
small staff to handle comments that skyrocketed from zero to over 10,000 a month, while

2. minimizing and punishing bad behavior by visitors.
• Improved customer service: Engaged customer service staff in other departments and
customers in the process of designing online customer service tools: extended service hours to
24/365, and enabled increases in measured customer satisfaction, number of customers
handled per day, and revenue.
• Increased visitors: While print circulation remained stable for our 251st
largest market area,
web site traffic grew to match web traffic of 70th
largest newspaper market. (ComScore)
Prior Careers
Founder/CEO, Technology Access Report, Marin County, CA, $1m/yr – $500 subscription newsletter on
technology transfer. Staff and contractors: 10. Raised seed funding, mastered newsletter business,
journalism, editing, analysis, technology needs of multiple industries (pharma, energy, auto, chemicals,
biotech, etc.) and dealt with universities and government labs and agencies. Exit: sold to a dot-com.
• Broke national stories, developed new revenue streams, consulted to Procter & Gamble, led
workshop for Congressional committee, quoted in Wall Street Journal, interviewed on CNBC...
Co-Founder and VP, Sales & Marketing, Transvision of California, San Francisco (retail electronics): $500k
to $5m in 3 years; Marketing Director, Viacom, Warner Amex Satellite (MTV); National Sales Director, St.
Martin’s Press: 4 simultaneous bestsellers, first in company history; first computer analysis of sales patterns.
Education
Harvard University, B.A. in English, minor in neuroscience; Short courses: consultative sales, Search
Engine Optimization & Marketing (SEO/SEM), innovation, negotiation, patent licensing, matrix management,
staff evaluation, managing diversity in the workforce; Internet Marketing Business Models.
Activities and Affiliations, Current
Advisory Board Member, Sustainea.com (startup for sustainable energy professionals); Moderator,
Internetevolution.com (MIN Online Best Blog, 2009, 2010); Member: Web Analytics Assn., Mediabistro,
MarketingProfs; Facebook; 40 Linkedin groups.
Activities and Affiliations, Past
Digital Media Association board, conference and revenue committee member (Newspaper Assoc.); Licensing
Executives Society membership committee; Online News Association; Technology Transfer Society board.
P&L | Marketing | Internet | Management | Presentation | Startups | Metrics | Writing, Editing | Social media
Michael Odza michael.odza@gmail.com 505-466-4460 m: 505-470-1241