Content Lineup is a SugarCRM module developed by ModLabs that is designed to help companies better organize their marketing and content creation efforts.
2. Organizing Marketing Content
Organize and Manage Marketing Content
2
• Inbound marketing is an important aspect of any
organizations marketing effort. Creating engaging
and informative content is
at the heart of successful
inbound marketing.
• Content Lineup lets your
organization manage
content creation in one
easy-to-use platform.
3. 3 Ways Content Lineup
Helps Organize Content
Organize and Manage Content Creation
3
4. 1. Content Type
Organize and Manage Marketing Content
4
• Content Lineup lets you easily assign the type of
content you want to create.
• Choose from several types
of content including blog
posts, videos and press
releases
5. 2. Scheduling
Organize and Manage Marketing Content
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• Ensure that your organization produces a steady
amount of fresh content.
• Content Lineup lets
you to schedule
release dates, and lets
your content creators
update the status of
their work.
6. 3. Content Details
Organize and Manage Marketing Content
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• Design the message that you want your content to
convey.
• Content Lineup lets
you answer important
questions based on
the type of content
you want to create,
giving your content
creator a blueprint for
their work.
7. Marketing Calendar
Organize and Manage Marketing Content
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• Content Lineup also includes a marketing calendar that
provides a visual for your content creation schedule.
8. Content Lineup on SugarOutfitters
Organizing and Managing Marketing Content
Content Lineup is available now at SugarOutfitters
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• Manage your company’s marketing and content
creation efforts better!
ModLabs.com Content Lineup
Editor's Notes
Today’s business landscape places a high priority on inbound marketing, and at the center of this is content creation. Creating appealing and informative content can allow you to build awareness for your brand and engage potential customers. But creating content is not a simple process.
For SugarCRM users, ModLabs’ Content Lineup module ensures that your content creation will be managed effectively, helping you increase the chances of successful inbound marketing.
Content Lineup helps you manage your marketing content by allowing you to easily assign various content tasks. Selecting the appropriate content type for your message or product is an important aspect of your inbound marketing. With Content Lineup, you can assign blog posts, press releases, videos, and several other content types.
Maintaining a steady flow of fresh content can help increase your site traffic by boosting your company’s page rankings on search engines, this also helps build your company’s reputation as a content producer -- making visitors more likely to return to your site. However, maintaining a steady flow of content is hard to accomplish without a schedule.
Content Lineup allows you to schedule the release date for content, while also allowing your content producers to keep you up-to-date with their progress by updating the status of their work.
All of the content produced by your organization should have a purpose. Whether you want to create awareness for something, educate and inform, or any number of other reasons. The best way to ensure that your content serves its purpose is to map out what should be included in your material and convey that message effectively. Content Lineup lets you layout all of the ideas and topics that you want to touch on for any given piece of content, giving your content producer a clear guideline on how to construct their work.
Content Lineup also includes a calendar layout of your marketing schedule. The calendar allows you to view upcoming release dates in which you can select the different content entries to view their details and status. The marketing calendar includes filters for your assigned content. Sort your content based on the content type, the individual in which a content task is assigned, and the status of content.
Content Lineup is available at SugarOutfitters.com
