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Sugar Crm Marketing Industries Presentation 1 Marketing Automation

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SugarCRM presentation by Marketing Industries BV Netherlands.

See also:
Presentation - 0 Overview
Presentation - 1 Marketing Automation
Presentation - 2 Sales Force Automation
Presentation - 3 Customer Support
Presentation - 4 Reporting
Presentation - 5 Platform
Presentation - 6 Collaboration

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Sugar Crm Marketing Industries Presentation 1 Marketing Automation

  1. 1. SugarCRM Marketing Automation<br />©2008 SugarCRM Inc. All rights reserved.<br />
  2. 2. 2/23/2010<br />©2008 SugarCRM Inc. All rights reserved.<br />2<br />What is Marketing Automation?<br />Response<br />Message<br />Build Preference <br />Capture Leads <br />Define, create, execute and measure marketing activities<br />Target<br />Offer<br />Capture<br />Create Opportunities <br />Identify Targets<br />Create Interest <br />
  3. 3. Create and execute campaigns across marketing channels<br />Captures leads directly into CRM System <br />Measures return on investment of campaigns<br />2/23/2010<br />©2008 SugarCRM Inc. All rights reserved.<br />3<br />Generate Higher ROI on Marketing Activities<br />
  4. 4. 2/23/2010<br />©2008 SugarCRM Inc. All rights reserved.<br />4<br />SugarCRM Marketing Automation <br />Issues<br />Impact<br />Solution<br /><ul><li>Multichannel campaigns and campaign set-up wizard
  5. 5. Create target lists based on reports or from 3rd part data sources</li></ul>Difficulty launching and<br />managing campaigns <br />across channels<br />Create email, telesales, ad<br />campaigns in a few simple<br />steps<br />Spend less time on manual<br />processes and more time on<br />effective marketing<br /><ul><li>Import/Export from multiple data sources in a few simple steps
  6. 6. Web-to-lead forms capture leads on web site and auto-import into Sugar</li></ul>Importing leads into CRM<br />requires intensive <br />manual efforts<br /><ul><li>ROI calculator for each campaign tracks lead-to-sale process
  7. 7. Pre-built dashboards show leads by source and sales stages</li></ul>Inability to measure <br />marketing programs<br />Obtain all the tools to ensure <br />marketing is accountable<br />
  8. 8. Supports all disciplines:<br />Broadcast Marketing<br />Direct Marketing<br />Lead Nurturing<br />Manage campaigns across all channels<br />Email marketing<br />Online advertising<br />Newsletters <br />Event planning <br />Search engine marketing<br />List rentals<br />Telesales programs<br />Ad Programs<br />2/23/2010<br />©2008 SugarCRM Inc. All rights reserved.<br />5<br />Multichannel Marketing<br />
  9. 9. Simplifies campaign design, execution and tracking<br />Ensures proper testing, suppression, and list management<br />Offers real-time activity and ROI reports<br />2/23/2010<br />©2008 SugarCRM Inc. All rights reserved.<br />6<br />Campaign Wizard<br />
  10. 10. Ensure campaigns are brand consistent and coordinated across customer channels <br />Monitor campaign execution to ensure offers reach the targeted audience <br />Track and assign opportunities to campaign leads <br />Control opt-in and opt-out lists <br />2/23/2010<br />©2008 SugarCRM Inc. All rights reserved.<br />7<br />Email Marketing<br />
  11. 11. Automate lead import from Web into SugarCRM<br />No programming needed <br />Presents all fields and values from the Leads module<br />Offers design flexibility and lowers IT time in marketing support<br />2/23/2010<br />©2008 SugarCRM Inc. All rights reserved.<br />8<br />Web-to-Lead Forms<br />
  12. 12. Segment leads based on your sales objectives<br />Import and export lists from third-parties <br />Automatically capture leads across multiple channels <br />Convert leads to opportunities and ensure appropriate follow-up <br />2/23/2010<br />©2008 SugarCRM Inc. All rights reserved.<br />9<br />Lead Management<br />
  13. 13. Understand the ROI of marketing programs<br />Track which channel is most/least profitable<br />Replicate successful campaigns in a few simple steps<br />2/23/2010<br />©2008 SugarCRM Inc. All rights reserved.<br />10<br />Marketing Analytics<br />
  14. 14. Start with SugarCRM within days<br />Professional CRM system<br />Easy to use<br />Collaborate with other applications and databases<br />Cost effective, no need to invest in:<br />Servers<br />Server software<br />Databases<br />Application managers<br />Database managers<br />Back-up <br />2/23/2010<br />©2008 SugarCRM Inc. All rights reserved.<br />11<br />Your advantage<br />
  15. 15. 2/23/2010<br />©2008 SugarCRM Inc. All rights reserved.<br />12<br />More information?<br />Presentation - 0 Overview<br />Presentation - 1 Marketing Automation<br />Presentation - 2 Sales Force Automation<br />Presentation - 3 Customer Support<br />Presentation - 4 Reporting<br />Presentation - 5 Platform<br />Presentation - 6 Collaboration<br />Marketing Industries BV<br />Televisieweg 56<br />1322 AM Almere<br />The Netherlands<br />Tel +31 36 536 72 33<br />www.marketingindustries.nl<br />info@marketingindustries.nl<br />

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