Monetising Mobile 5: Adfonic

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Richard Wetherill, of Adfonic, explains the branding and engagement possiibities of rich media advertising

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Monetising Mobile 5: Adfonic

  1. 1. Richard Wetherill – Director of Advertising - 120712 Education Session for UK Ad Agencies Contact: richard.wetherill@adfonic.com http://adfonic.com/about/team/richard-wetherill/
  2. 2. Source: Adfonic in-house data JUL 2012
  3. 3. • Self-service UI • No creative limits • Emerging model; agencies deliver• Testing option • Access to code code• Off the shelf widgets • MRAID / ORMMA • Must work within an compliant environment for• Fast and easy to build reuse e.g.. ( MRAID ) • Full creative control• Certified on major publisher platforms
  4. 4. Source: eMarketer 2011
  5. 5. Source: eMarketer 2011
  6. 6. SOURCE: BARB– MOBILE MARKETEER JUL 1
  7. 7. MCOMMERCE - TABLETS
  8. 8. • Develop & AGREE • Concept ideas DELIVERY plan • Storyboard • Pitch document• Understand objectives • Review pre and post click metrics• Research options • Consolidated reporting• Accept/reject brief • Build creative assets • Generate ad tags
  9. 9. Richard Wetherill – Director of Advertising - 120712

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