7. “We don’t think of the Kindle Fire as a tablet.
We think of it as a service.”
Jeffrey Bezos- founder, president, CEO and Chairman of the board Amazon.com
Jaminmilan-GSJ13
13. principles
Service Design
1) user centered
2) co-creative
3) sequencing
4) evidencing
5) holistic
source: M. Stickdorn-J.Schneider
“This is service design thinking”
Jaminmilan-GSJ13
14. tools
Service Design
Stakeholder Maps
Service Safaris
Shadowing
Customer Journey Maps
Contextual Interviews
The Five Whys
Expectation Maps
Personas
What if..
Design Scenarios
Storyboards
Desktop Walkthrough
Co-Creation
Storytelling
Service Blueprints
Business Model Canvas
source: M. Stickdorn-J.Schneider
“This is service design thinking”
Jaminmilan-GSJ13
16. A trip starts and ends at home
Plan the vacation Book the vacation
Transfer to the airport/rail station/bus station
Pack
Waiting Rooms
Travel Transfer to destination Accommodation in hotel
Transfer
TravelWaiting Rooms Transfer home
Activities (....) Collecting memories Pack
Organize Memories ....
Jaminmilan-GSJ13