Jiří Novák, Jan Kvěch (McCann-Erickson Prague)
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Jiří Novák, Jan Kvěch (McCann-Erickson Prague)
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Jiří Novák, Jan Kvěch (McCann-Erickson Prague)
- 1. Insight “The time spent on taking care of myself is the time I earn at the end”. We asked our target group representative on how he values his ti
- 2. Idea We want people to realize the time invested in their own body will be returned.
- 3. Big Idea I give my time to my heart.
- 5. Walking Elementary and natural human motion available to everybody.
- 6. Strategy We spread „Would you not rather walk“ message. Online: prolink to #žijuteď blog will be provided. Offline: people will be asked to follow #žijuteď iniciative’s page on Facebook, Twitter and Instagram to share their opinions and feelings on walking using #radšipěšky.
- 7. Online: IDOS App Ad Spotify Playlist
- 8. Offline: #radšipěšky timetables on red stands with stops you can walk to. Don‘t forget to tune your Spotify walking playlist. #radšipěšky
- 9. Events/timing International Day of Heart on 29th September in Prague Marches Workshops
- 10. Production Barter partnerships with public transportation companies and Mafra (IDOS owner) Minimum spend (timetables, ad)
Editor's Notes
- We asked our target group representative on how he values his time. If I should compare the value of money and time, I definitely choose time to be more precious to me.
- We asked our target group representative on how he values his time. If I should compare the value of money and time, I definitely choose time to be more precious to me.
- If you break a leg, you feel it, however, if your heart is broken, you can't feel it :) We asked our target group representative on how he values his time. If I should compare the value of money and time, I definitely choose time to be more precious to me.
- CVD are the most dangerous and frequent cause of death in CZ and worldwide. Prevention is complicated as it requires a long-term body care and good life-style, which means – the earlier you start taking care of your heart, the lower the risk is. There is no way back when damage is done. Eating well No stress Regular exercise Sleeping well No smoking No alcohol
- Walking is elementary and natural human motion. Regular daily walking can improve confidence, energy, weight control and life expectancy as well as it reduces stress and helps to keep overall mental fitness. It can also reduce the risk of coronary heart disease and other serious diseases. Walking is the easiest way to stay fit without using any additional tools. Walking is available to everybody A little step in the beginning that can later lead to regular exercise and better life-style.
- We create umbrella platform #žijuteď for all Loono activities. There will be Facebook page, Twitter account and Instagram account created. Offline: people will be asked to follow #žijuteď iniciative’s page on Facebook, Twitter and Instagram to share their opinions and feelings on walking using #radšipěšky. Online: prolink to #žijuteď blog will be provided. All the essential info on prevention and problematics of CVD will be provided on #žijuteď platform pages and blog. Impact We expect share of #radšipěšky on social networks such as Facebook, Twitter or Instagram. We expect people to share #radšipěšky on their own social account as well as on #žijuteď platforms. We want people to take pride in a small gesture as a short as walk can be.
- Public transport – create brand new timetable with the nearest stops. Time will be 24/7 and claim – Will you not rather walk? Give your time to your heart. #radšipěšky IDOS App – we place ad in the same style as in-app search results saying: Will you not rather walk? Give your time to your heart. #radšipěšky Spotify App – choose our tracklist and go (songs, that are set up for walking)
- Public transport Will you not rather walk? Give your time to your heart. #radšipěšky We spread the idea at places where time matters the most. Public transportation stops, IDOS. Will you not rather walk? Give your time to your heart. #radšipěšky /// timeline měsíc před
- All online activities will aim to the International Day of Heart on 29th September in Prague. We would like to organize a march to the event. Marches have long tradition in CZ – Avon march, March Praha-Prčice and peple have a positive relationship to it. It is more accessible to everybody than f.e. marathon. We would also like to organize more marches within the year, for example march on St. Valentine's day – on this holiday, everybody gives a heart but nobody thinks of their own one.