JAM_MS_Portfolio_2008

Microsoft Idea Book
Direct Marketing Campaigns
Outdoor Advertising
Multi-media Collateral
Event Promotions
And more!
www.jamagency.com 1108 K Street, NW 3rd Floor Washington, DC 20005 P 202.986.4750 F 202.232.9146

As Microsoft’s business needs evolve, and new marketing skills are in
demand, JAM‘s entrepreneurial company spirit and agility offers vast
potential to the entire Microsoft marketing community. As a local agency
partner, we’re dedicated to maintaining our staff’s understanding of
Microsoft’s dynamic business areas, products and services and creating
marketing materials that protect and articulate Microsoft’s brand, vision
and corporate mission.
To acquaint Microsoft’s marketing managers, executives and the other
preferred agency partners with the services JAM offers, we’ve created
an “Idea Book” to help your team generate new marketing ideas
and creative solutions building upon some of JAM’s past successful
campaigns working with Microsoft’s government, education, health care,
communications and retail sectors.
Whether you need help with a specific creative task – such as copywriting
or graphic design – or a full-service marketing solution, JAM is on-call and
ready to help you succeed. Learn more about JAM and the work we do
for other clients by visiting our website www.jamagency.com.
We’re ready to help you meet – and exceed – your individual and team
goals for FY08 through creative, strategic, cost-effective, multi-channel
marketing and communications. To get started, please contact:
Francoise Rowan at 202-986-4750, ext. 10, or send e-mails to
francoise@jamagency.com.
Your Potential. JAM’s Passion.

direct marketing results
Public Sector Vista Launch
Metro Advertising Campaign
A series of Microsoft Public Sector Vista ads appeared on buses and
key metro stations around Washington, DC, to promote the launch
of Microsoft Vista to Federal Government employees. The ads ran to
coincide with launch events at numerous Washington-area venues,
helping to secure awareness of Federal Government-targeted initiatives
and build brand awareness.
Ads appear throughout Metro system

Security Cooperation
Program Video
The Security Cooperation Program video is a 3-minute video produced to
inform US state and local governments on the importance of the program.
JAM worked with a partner production company to storyboard, interview,
shoot, and edit all elements of the video.

Pinellas County Tax Collector
County Government Improves Efficiency with
Microsoft Technology
As the Chief revenue collector, the Pinellas County Tax Collector office serves nearly
one million residents by collecting more than $1.5 billion in taxes and fees, as well
as issuing licenses, titles, and registrations. The office wanted to automate many
processes and gain greater operational efficiencies. Deciding that custom-building
a new solution would suit its needs better than any available tax solutions, the
office based its new solution on Microsoft technologies. The solution, Integrated Tax
Management Solution (ITMS), uses Microsoft Dynamics GP as its financial system
backbone. Microsoft Dynamics GP is connected seamlessly to ITMS through the
use of Microsoft Dynamics GP eConnect Enterprise Application Integration software
and Microsoft BizTalk® Server, and takes advantage of Microsoft SQL Server 2005
Reporting Services for key reporting needs. The result of the county’s pioneering
efforts is an impressive increase in efficiency.
Organization Profile
The Pinellas County Tax Collector office processes state and local
government transactions for the most densely populated county in
Florida. Pinellas County has nearly one million residents.
Business Situation
The Pinellas County Tax Collector office wanted an up-to-date,
cost-effective solution to streamline its business management
processes, help improve overall efficiency, and deliver consistently
reliable data and service.
Solution
The Pinellas County Tax Collector office implemented Microsoft
Dynamics GP as part of a comprehensive custom-built solution.
For More Information
To read the full case study, go to www.microsoft.com/casestudies and search by
keyword: Pinellas County.
South Adams County Water and
Sanitation District
Utility District Uses Integrated System to
Streamline Processes, Boost Productivity
All drinking water and wastewater services in Commerce City, Colorado, originate with
South Adams County Water and Sanitation District. To record customer data for more
than 44,000 residents, the District depended on a custom-written system. Single-
source support and increasing manual entry hindered productivity, leading South
Adams County Water and Sanitation District to seek a more flexible system. Teaming
with Diamond Municipal Solutions, the District deployed Microsoft Dynamics GP and
integrated it with Utility Billing from Diamond Municipal Solutions, which added billing
and accounting features. The solution offers the District increased support options
and streamlines daily tasks. Now, South Adams County Water and Sanitation District
completes weekly billing 25 percent faster and generates custom reports in just 30
minutes instead of waiting two weeks for vendor customizations.
Organization Profile
South Adams County Water and Sanitation District is one of the
largest water districts in Colorado. More than 80 employees work
for the utility.
Business Situation
The inflexible legacy application South Adams County Water and
Sanitation District used was difficult to support and each module
worked independently.
Solution
South Adams County Water and Sanitation District teamed with
Diamond Municipal Solutions to deploy Microsoft Dynamics GP.
The company then integrated it with vertical-specific software.
For More Information
To read the full case study, go to www.microsoft.com/casestudies and search by
keyword: South Adams County.
STATE AND LOCAL GOVERNMENT
Benefits
• Fast adoption and
easy integration with
familiar software tools
• Improved efficiency
and productivity in
financial management
• Extensible solution for
changing needs
Benefits
• Consistent support
system
• Reports generated in
minutes
• Increased data security
• Billing completed 25
percent faster
STATE AND LOCAL GOVERNMENT
6 7
Microsoft Dynamics
Case Study Booklet
The Microsoft Dynamics Case Study Booklet is a 32-page sales collateral
piece which includes best practices and success stories for Microsoft
Dynamics solutions at schools and universities and state, local and federal
government agencies. What better way to sell Microsoft Dynamics
solutions than to show how other public sector organizations are
benefitting from the technology.
MICROSOFT DYNAMICS
Technology Solutions for All
Aspects of Public Sector
• State & Local Government
• Federal Government
• K-12 Education
• Higher Education

Education Online Resources Pocket
Flyer and Supporting Collateral
Microsoft approached JAM to create a marketing piece individuals could
carry with them in their wallet, purse, or pocket, that listed various online
resources available to individuals working in IT in the Education sector.
The Web Site Resources Quick Guide, the size of a business card when
folded, offers five panels of information with more than 25 links to various
Education-related resources on microsoft.com. In addition, JAM created
an 8.5x11 2-sided flyer individuals could download from the website with
the same information and an Outlook OFT with the same links that could
be distributed upon request.
INFORMATION AND RESOURCES
AT YOUR FINGERTIPS
At Microsoft, we strive to make the information and resources our
customers and partners need readily available on our Web sites.
Here you will find a list of some of the most popular Web sites for
education customers and partners. If you are unable to locate the
information you need, be sure to try our search tool available from
any page on www.microsoft.com.
Can’t find the information you need on our Web sites? Want to talk
to someone in person? Use these phone numbers to speak with a
Microsoft representative:
Education Sales Support: (800) 342-9224 extension 300
Technical/Product Support: (800) 426-9400 or (425) 635-7056
Vista Activation: (888) 352-7140
Microsoft
Web Site Resources Quick Guide
For Education Customers and Partners
continues >>
Microsoft Products Learn how Microsoft technology can help you www.microsoft.com/
for Education improve administrative processes and meet education/productresources.mspx
academic goals.
Microsoft Help and Get the help you need with your Microsoft http://support.microsoft.com
Support Center software.
Public Sector Find a Microsoft partner to assist you with www.microsoft.com/industry/
Partner Solution creating and deploying a solution. publicsector/partnersolution
MarketPlace marketplace
“How to Buy” Web Site Decide upon the best purchasing method www.microsoft.com/
for Education for your institution. education/howtobuy.mspx
Authorized Education Find a Microsoft AER in your area. www.microsoft.com/
Reseller Locator education/aerfind.mspx
eOpen View and manage licenses acquisitions made https://eopen.microsoft.com
through Microsoft Academic Open.
Campus Agreement Get answers to questions about our www.microsoft.com/
FAQ subscription licensing program for higher education/ca3faq.mspx
education.
School Agreement Get answers to questions about our www.microsoft.com/
FAQ subscription licensing program for K-12. education/ca3faq.mspx
Software Assurance Learn more about the Software Assurance www.microsoft.com/licensing/sa
benefits and activation.
Education Events, See how Microsoft experts and partners
Webcasts and Online can help you meet tough challenges and be
Seminars more productive.
Microsoft TechNet Find technical information and events on a www.microsoft.com/
IT Events and wide variety of Microsoft software products technet/community/events
Webcasts and technologies.
MSDN Shows and Locate a wide variety of streaming media http://msdn.microsoft.com/
Webcasts content to suit your technical learning needs. showsandwebcasts
Microsoft Events Search Microsoft events and webcasts. www.microsoft.com/events
and Webcasts Center
Microsoft Public Sector Visit the #1 place for public sector partners https://partner.microsoft.com/
Partner Portal to find resources and information about US/salesmarketing/uspublicsector
marketing tools, training opportunities,
events, and more.
Microsoft AER Program Find important information and tools for http://members.microsoft.com/
Web Site managing your AER program membership. aerprogram
Microsoft Partner Access valuable sales and technical learning www.msreadiness.com
Learning Center resources.
The Microsoft Learn how service providers and ISVs can www.microsoft.com/
Service Provider license Microsoft products to provide services serviceproviders/licensing
License Agreement and hosted applications to customers.
(SPLA)
PRODUCTS AND TECHNOLOGIES
RESOURCE HOW IT CAN HELP YOU URL
DEMOS, TRAINING, AND EVENTS
EDUCATION PARTNER RESOURCES
EDUCATION PROGRAMS
School of the Future The School District of Philadelphia and www.microsoft.com/education/sof
Microsoft have worked together to build a
School of the Future.
Partners in Learning Microsoft is partnering with governments and www.microsoft.com/education/
key stakeholders to offer a spectrum of partnersinlearning
education resources.
Education Explore the success factors and key attributes www.microsoft.com/education/
Competencies required for key positions within education. competencies
MSDN Academic Access software and tools for Microsoft http://msdn.microsoft.com/
Alliance instructional platforms servers, and developer academic
tools for instructional purposes.
IT Academy Prepare students for careers and certification www.microsoft.com/education/
in information technology. msitacademy
Fresh Start Ensure your donated computers are properly www.microsoft.com/education/
licensed. freshstart
www.microsoft.com/
education/events.mspx
www.microsoft.com/
education/seminars.mspx
Lesson Plans Find new ways to enhance student learning www.microsoft.com/education/
through technology. lessonplans.mspx
Tutorials Learn how to use and integrate Microsoft www.microsoft.com/education/
software in the classroom with in-depth, tutorials.mspx
step-by-step tutorial guides.
Innovative Teachers Network with a community of teachers, find www.microsoft.com/education/
help using technology to transform teaching innovativeteachers
and learning, and get recognized for your
innovations in the classroom.
TEACHER RESOURCES
LICENSING
academic goals.
education.
and Webcasts Center
events, and more.
(SPLA)
EDUCATION PROGRAMS
www.microsoft.com/
www.microsoft.com/
TEACHER RESOURCES
LICENSING
AT YOUR FINGERTIPS
At Microsoft, we strive to make the information and resources
our customers and partners need readily available on our
Web sites. Here you will find a list of some of the most
popular Web sites for education customers and partners. If
you are unable to locate the information you need, be sure
to try our search tool available from any page on
www.microsoft.com.
Microsoft
MicrosoftCorportation
OneMicrosoftWay
Redmond,WA98052-6399
www.microsoft.com/education
EducationSalesSupport:(800)342-9224X300
Technical/ProductSupport:(800)426-9400
©2007MicrosoftCorporation.Allrightsreserved.MicrosoftisaregisteredtrademarkofMicrosoft
CorporationintheUnitedStatesand/orothercountries.
Benefitsaresubjecttochange.
Can’t find the information you need on our Web sites? Want to
talk to someone in person? Use these phone numbers to speak
with a Microsoft representative:
Technical/Product Support: (800) 426-9400
AT YOUR FINGERTIPS
www.microsoft.com.
OneMicrosoftWay
AT YOUR FINGERTIPS
www.microsoft.com.
Microsoft
OneMicrosoftWay
academic goals.
education.
and Webcasts Center
events, and more.
(SPLA)
EDUCATION PROGRAMS
www.microsoft.com/
www.microsoft.com/
TEACHER RESOURCES
LICENSING
Pocket Flyer folds to
business card size
Letter -size brochure
E-mail

Microsoft CIO Summit
JAM worked with Meeting Solutions for this Microsoft event for CIO-level
Public Sector executives. Included in the production were paper and
electronic invitations, event signage, PPT templates, partner brochure,
and nametags.
Signage

Microsoft®
Windows®
Server 2003
Service Pack 1 CD Carrier
JAM created packaging for SP1 CDs that were provided to regional
offices all over the US for distribution to local contacts. Regional marketing
managers needed a mailer that detailed the benefits of upgrading to SP1
since a carrier had not been included with CDs. JAM decided on a CD
carrier that would also act as a self-mailer.
In
Se
Enclosedisyourcomplimentary
WindowsServer2003ServicePack1(SP1)CD.
UpgradewithSP1todayforamoresecureIT
infrastructure.
Fo
MICROSOFTPROCESSINGCENTER
1638RStreet,NW,Suite400
Washington,DC20009
Getmorewith
Moresecurity
Morefeatures
Moreenhancements
Upgrade Now.
Here is your Windows Server
2003 SP1 CD. Just follow these
instructions and take advantage
of greater security and safer IT
infrastructure than ever before.
To install SP1 from this CD, you need:
• A server with Windows Server 2003,
Standard Edition, Enterprise Edition, or
Web Edition installed
• Minimum 550 megahertz (MHz)
processor recommended
• Minimum 256 megabytes (MB) of RAM
recommended
• 1,340 MB of available hard disk space
during installation
Note that you cannot install Windows
Server 2003 SP1 on Small Business Server
2003.
FPO
printerto
insertinditia
Introducing Windows Server 2003
Service Pack 1 (SP1)
infrastructure.
For greater security, upgrade your system today!
Washington,DC20009
Getmorewith
Moresecurity
Morefeatures
Moreenhancements
Protecting Your IT System Starts Right Here.
Upgrade With Windows Server 2003 Service Pack 1.
Windows Server 2003 is now even better with a host of enhancements designed
to give your operating system greater defense against hackers and other
intruders. In addition to the reliability, scalability and manageability that you’ve
come to expect, SP1 provides a safer and more secure IT infrastructure for all of
your applications, communications and collaborations.
SP1 Upgrades Easily for a Smooth Transition.
Upgrade Now.
recommended
during installation
2003.
FPO
printerto
insertinditia
Introducing Windows Server 2003
Service Pack 1 (SP1)
infrastructure.
For greater security, upgrade your system today!
Washington,DC20009
Getmorewith
Moresecurity
Morefeatures
Moreenhancements
Protecting Your IT System Starts Right Here.
Upgrade With Windows Server 2003 Service Pack 1.
Windows Server 2003 is now even better with a host of enhancements designed
to give your operating system greater defense against hackers and other
intruders. In addition to the reliability, scalability and manageability that you’ve
come to expect, SP1 provides a safer and more secure IT infrastructure for all of
your applications, communications and collaborations.
SP1 Upgrades Easily for a Smooth Transition.
Safety Comes First.
Upgrading with Windows Server 2003 Service Pack 1 helps secure your server
and better defend your system against outside threats. Here are some of the
new features and security enhancements you’ll find with Windows SP1.
• Security Configuration Wizard – helps secure your server for role-based
operations by disabling unused services, blocking unnecessary ports,
modifying registry values and configuring audit settings.
• Post-Setup Security Update Wizard – provides a safe and secure first-boot
scenario that blocks all incoming traffic to newly installed servers until the
last patches are downloaded and applied.
• Windows Firewall – delivers comprehensive protection from startup to
shutdown, with granular control over server and client computers through
Group Policy.
• Data Execution Prevention – provides defense-in-depth with a set of
hardware and software technologies that safeguard against exploitation of
your system by malicious code.
Plus, stronger default settings and reduced privileges help to further
protect your system services.
Upgrade Now.
recommended
during installation
2003.
Even More New Features.
• Enhanced File Download Protection - delivers modified prompts for
file downloads, mail attachments, shell process execution, and program
installation to be even more consistent and clearer.
• Internet Explorer Information Bar – replaces many of the common
dialog boxes and provides a prominent area for displaying information that
users may want to view or act upon.
• Internet Explorer Pop-Up Blocker – blocks most unwanted pop-up
windows from appearing.
• WebDAV Redirector – allows computers running Windows Server 2003 to
use WebDAV (Web-based Distributed Authoring and Versioning) servers,
such as Windows SharePoint Services and MSN Communities, as if they
were standard file servers.
For additional information and to download SP1 through the Internet, visit
www.microsoft.com/windowsserver2003/downloads/servicepacks/sp1
SPI CD packaging

Microsoft Windows RMS for the
Financial Community DM
This self-mailer targeted the financial community to promote Microsoft
RMS products and how they fit with Partner solutions. The call to action
led the recipient to an “enhanced” landing page that included a form
to capture leads along with various links to resources and information on
partner GigaTrust.
Oversized self-mailer
Website & landing page

Developer Security DM
JAM created a self-mailer targeted to developer professionals within
the communications and media industries, promoting the latest security
features and patches from Microsoft.
Self-mailer

Security Dimensional Mailing for
Technology Decision Makers (TDMs)
This high-end dimensional mailer targeted technology decision makers in
the communications and media industry to promote the latest tools and
training for TDM and their staff.
Dimensional self-mailer

Through-Partner Microsoft
Business Solutions Collateral
for the Gage System
JAM created three Microsoft Business Solutions letter packages – CRM,
Financial, and Human Resources – targeted at the Public Sector, consisting
of a letter, datasheet and envelope for use by Microsoft Partners. The
components are set up for customization by the partner and are currently
downloadable in Microsoft’s Gage system.
Microsoft Business Solutions for
Human Resource Management.
It’s anything but routine.
Dear [Prospect Name]:
How much time does your HR staff spend processing timecards, filing leave requests,
answering benefits questions, running payroll reports, updating personnel information and
handling other routine tasks?
Microsoft® Business Solutions for Human Resource Management-Great Plains® can
automate many routine HR and payroll management tasks to give your staff more time
– and better information – to truly manage your organization’s human resources. Whether
your department employs 10 people or 10,000, Microsoft Human Resource Management
provides powerful, easy-to-use tools to increase efficiency, improve decision making, and
reduce administrative costs.
You can give your employees the ability to update their own personnel records online, and
reduce duplicate data entry by making that information instantly available across the
enterprise. Eliminate paper forms by handling frequent requests for information and
routine transactions electronically. Simplify payroll and benefits administration to improve
accuracy and efficiency.
Provide management with integrated tools that streamline and standardize the hiring
process. Give managers the information they need to put the best people where they’re
needed the most. Generate reports automatically to save time and ensure full compliance.
Microsoft Human Resource Management makes it all possible – and easy.
Discover how Microsoft Human Resource Management can help your city or county
increase efficiency and make the most of your most valuable asset: Your people. [INSERT
PARTNER OFFER/CALL TO ACTION HERE]
Sincerely,
[Partner Name]
[Partner Title]
partner
logo
(Replace with Microsoft Gold
Partner logo if applicable)
Microsoft Human Resource
Management is a solution that
provides a far-reaching yet easy-
to-use software infrastructure.
Get all the features you need to:
• Connect your organization
• Calculate paid time off
• Automate pay policies
• Reduce duplicate entry of
information
• Manage benefits online
• Facilitate efficiency
• Reduce manual processing
• Increase information
accuracy
• Eliminate the need to cut
checks
• Provide up-to-the-minute
information
As a Microsoft Certified Partner,
we know the benefits that come
from using Microsoft Business
Solutions. And we can show you
how to make it work for your
city or county.
Constituent Relationship Management.
Get the power to do more.
Every request that comes into your office is an opportunity to strengthen – or damage –
your relationship with that constituent.
Microsoft® Business Solutions CRM can help you build stronger constituent relationships by
giving you the capability to manage requests more effectively. Every call, every email, every
online transaction can be automatically logged and tracked to ensure that work orders are
opened, progress is monitored, and the situation is quickly and effectively resolved.
Gain the visibility and the tools to improve responsiveness and efficiency. Access to real-
time information enables employees to answer constituent questions immediately and
direct people to the resources they need. Case management, incident tracking, business
permits, property tax registration and other government services can be managed more
efficiently.
Collecting data and analyzing trends for reporting purposes can uncover ways to improve
service delivery and reduce costs. Unnecessary steps and data entry duplication can be
eliminated. Frequently requested information and simple transactions can be automated to
increase accessibility and citizen satisfaction.
The solution Microsoft CRM offers will work with your existing IT systems to give
employees instant access to the information and resources they need to do their jobs.
Discover how Microsoft CRM can help your town, city or county increase efficiency,
improve productivity and enhance constituent satisfaction. [INSERT OFFER/CALL TO AC-
TION HERE]
Sincerely,
[Partner Name]
[Partner Title]
partner
logo
Strengthen constituent
relationships with tools that can
help make your agency more
efficient and responsive.
• Track every constituent
request to completion
• Monitor progress to prevent
service delays
• Coordinate services across
departments and agencies
• Give employees real-time
access to information
• Uncover ways to improve
service delivery
• Increase efficiency and
reduce costs
Microsoft Business Solutions
for Financial Management
Get the tools you need to meet
today’s reporting regulations.
Limited budgets and increasing demands for accountability put the pressure on your team
to ensure that financial reports are current, accurate and complete. Is your financial
management system up to the challenge?
Microsoft® Business Solutions for Financial Management – Great Plains® offers state and
local government organizations highly integrated tools to help you meet the demands you
face every day. You’ll have real-time access to your financial and accounting information,
and a flexible reporting solution that lets you answer any question and analyze reports
more easily than ever before.
Robust, cost-effective solutions let you streamline core financial processes, including fund
accounting, utility billing, tax assessments and collections, payroll, encumbrance, and grant
management. Your team will spend less time on routine activities and more time planning
and analyzing your agency’s budget and finances.
Microsoft Great Plains works with your existing systems and uses familiar, easy-to-use
menus and tools, so everyone on your team can work efficiently and make fast, effective
decisions.
Discover how Microsoft Great Plains can help your government agency increase efficiency,
improve accuracy and ensure accountability. [PARTNER OFFER LANGUAGE HERE]
Sincerely,
[Partner Name]
[Partner Title]
partner
logo
Get the power to deliver
accurate financial information
faster than ever before.
Microsoft Great Plains can give
you greater control and visibility
over financial information.
• Fund Management and
Reporting
• Utility Billing
• Tax Assessments and
Collections
• Payroll
• Encumbrances Tracking
• Grant Management
• Permitting
• Assets and Inventory
Control
• Core Financials
Human Resource Management
for State and Local Government
Powerful tools to help government
organizations recruit and retain
talented employees
Effective human resource management requires
flexible tools that adjust to the unique way
government agencies work. You need powerful
integration, routine task automation, and instant
availability of all employee data to maximize
efficiency, reduce costs, and make it easy to
comply with requirements. Microsoft® Business
Solutions for Human Resource Management-
Great Plains® makes it possible.
Human Resources managers can spend less time
chasing paperwork and gain greater access to the
information they need to optimize the value of
every agency’s greatest asset: its people.
State and local government agencies can benefit
from flexible and affordable tools to effectively
manage all aspects of human resources and payroll
processing.
Increase productivity and reduce
costs with Microsoft Human
Resource Management
Microsoft Human Resource Management offers
top-quality, easy to use applications for managing
employee data, processing payroll, tracking
benefits, and simplifying reporting. It integrates
with existing government systems to automate
routine tasks, making it easier to manage
employee information and provide reports.
Attendance, disciplinary actions, salary
information, skills and training, performance
reviews and all other employee data can be
managed, tracked, updated and accessed easily.
New information entered into the system becomes
instantly available to authorized users across
departments, eliminating duplicate data entry and
improving the accuracy of personnel records.
Sophisticated query functions enable managers to
analyze personnel data at a granular level to
monitor trends, harness available resources,
uncover skill gaps and plan for future workforce
needs. Thousands of employee records can be
scanned simultaneously to identify individuals with
specific talents or determine which employees
require additional training. HR managers can
quickly match employees and candidates with
appropriate qualifications to fill open positions.
Questions that once required hours of research
can be answered instantly.
Microsoft Human Resource Management stream-
lines and standardizes the interviewing process,
and ensures equal treatment of all applicants.
Information regarding each candidate’s education,
experience, capabilities and work history is main-
tained in a searchable database, enabling HR staff
to quickly identify individuals who match specific
job criteria. Form letters acknowledging applicants
and extending job offers or rejections can be
generated automatically, saving time and ensuring
that the hiring process is fully documented.
Microsoft Human Resource Management
includes comprehensive reporting capabilities to
help you comply with employment eligibility and
injury reporting rules. Routine reports and federal
magnetic media files can be generated automati-
cally, saving time and simplifying compliance with
reporting requirements. All reports can be custom-
ized to provide only the information you need
exactly the way you want it.
Built-in security allows managers to maintain tight
control over sensitive personnel information, while
increasing access to HR data for authorized
individuals. Managers gain insight into employee
skills and availability, enabling more efficient
deployment of human resources to meet changing
organizational needs.
MICROSOFT BUSINESS SOLUTIONS
Imagine an easier HR and payroll
management system...
It’s possible with our
Human Resource Managment Solutions
Partner Name
Address
City, ST XXXXX
Name
Company
Address
City, ST XXXXX
partner
logo
Improve efficiency, productivity and constituent satisfaction.
One request at a time.
Partner Name
Address
City, ST XXXXX
Name
Company
Address
City, ST XXXXX
partner
logo
CRM direct mail package
Financial direct mail package
HR direct mail package
Financial Management for
State and Local Government
Financial management solutions that
fit unique state and local government
needs
State and local government agencies need
financial systems that work the way government
works. Microsoft® Business Solutions for Financial
Management–Great Plains® can help agencies
better manage their expenditures and appropria-
tions by allowing budget owners to easily see and
analyze the costs and activities under their control.
Whether you’re a smaller department with simple
budgets and grants or a large county with complex
budgets, multiple projects and advanced reporting
needs, Microsoft Great Plains can be customized
for your organization. Our solution allows more
time to be spent on other tasks by streamlining
administration functions, including:
• Fund Management and Reporting
• Utility Billing
• Tax Assessments and Collections
• Payroll
• Encumbrances Tracking
• Grant Management
• Permitting
• Assets and Inventory Control
• Core Financials
Microsoft Great Plains provides detailed, up-to-
the-minute financial reports that allow employees
to make informed purchasing decisions, while
complying with GASB 34 reporting requirements.
All the power you need, without all
the headaches
Microsoft Great Plains works the way you need it to
work. It reduces time and effort for key account-
ing tasks, provides easy analysis of integrated,
updated information, and connects smoothly with
operations across your department or agency. Rich
capabilities include all the financial activities that
move through state and local government — from
general ledger to fixed asset and grant manage-
ment. Deep integration means that whether you’re
measuring expenses against revenues, processing
transactions, or managing capital expenditures,
you can rest assured that financial information is
flowing smoothly across your agency.
Improve the accuracy of fund accounting.
Transferring balances across accounts can be time-
consuming and error-prone. Microsoft Great
Plains eliminates manual entry and reconciliation
processes, ensuring easy management of interfund
transfers and assuring that account balances stay
accurate and up-to-date.
Enhance control account management. Manag-
ing payables control accounts by segments saves
time, and provides a more detailed picture of your
agency’s finances, so you can keep control and
comply with reporting requirements. You gain the
visibility to monitor payables at a granular level
without having to manually reconcile reporting
segments.
Simplify encumbrance management. Ensure
that every expense is tracked and budget limits are
not exceeded. Integrated tools let you proac-
tively manage and adhere to budgets, streamline
period-end reporting processes, and monitor
encumbrances from any point in time.
Track commitments. Gain the flexibility you need
to manage budget commitments without halting
purchase order processes. With Microsoft Great
Plains, you can take advantage of online
capabilities for tracking and managing commit-
ments against purchase order requisitions.
Set a new standard for effective grant man-
agement. Accurately track grant costs, improve
accountability, and meet specific guidelines and
MICROSOFT BUSINESS SOLUTIONS
Accuracy. Efficiency. Control. Everything your agency needs from its
financial management system.
Partner Name
Address
City, ST XXXXX
Name
Company
Address
City, ST XXXXX
partner
logo

Microsoft Windows
Migration DM Campaign
This Windows Migration campaign targeted technology decision
makers in the communication industry encouraging them to
migrate from their existing systems to Microsoft Windows.
Business Reply Card
Brochure
Envelope

Balanced Scorecard DM
for Federal Government
The Balanced Scorecard campaign for Federal Government integrated
a direct mail campaign with an online reply site; web banner to push
additional leads to the site; and datasheet which served as collateral
support for the sales team.
For faster service, respond online at
www.microsoftgovernment.com/scorecard
REQUIRED INFORMATION TO RECEIVE YOUR SPECIAL OFFERS:
TITLE
DEPARTMENT
PHONE
E-MAIL
IMPORTANT! Please fill out the
requested information on the back.
PLEASE MAKE ANY CHANGES TO YOUR INFORMATION ABOVE
Microsoft Federal Agency Balanced Scorecard Solution
makes it easy to improve strategy and performance.
YES! I would like to receive a complimentary assessment of my agency to see how
we can better align our organization’s performance with our mission.* Please have a
Microsoft or Partner representative contact me about a Balanced Scorecard consultation.
YES! Please register me for the 3-part Live Meeting series on the Balanced
Scorecard for Federal Agencies. Just for registering, I will receive a complimentary
SQL Server and SharePoint Portal Server evaluation kit.
YES! I would like to subscribe to the Microsoft in Government e-mail newsletter to keep
up to date on events, special offers, new product releases and online professional
development.
Dear Name,
As demand increases and budgets shrink, many federal agencies are finding that Balanced Scorecards
enable better decision making, enhance collaboration and help align performance with agency goals.
Microsoft’s Federal Agency Balanced Scorecard Solution makes it easy to define, build and manage
interactive scorecards that streamline the process of tracking and analyzing key performance indicators.
Agency managers gain the visibility to improve strategy, align resources and reduce reporting time, effort
and cost.
Discover how the Microsoft Federal Agency Balanced Scorecard Solution and services from our trusted
partners can help improve your agency’s performance and efficiency. Choose from a variety of value-added
services to meet your agency’s specific needs:
• Provide objective measures of success with Key Performance Indicators (KPIs). “If you can’t
measure it, you can’t manage it.” One KPI solution, the Avanade Scorecard and KPI Solution (ASKS),
provides a five-phase, lifecycle framework to define and track performance data.
• Define, communicate and monitor your key strategic measures and initiatives agency-
wide. Insightformation’s award-winning Balanced Scorecard application, InsightVision, is integrated
into your intranet and accelerates the development, cascading and enterprise-wide deployment of
performance scorecards.
• Simplify reporting and reduce costs with standardized XML formats. Reporting solutions,
such as Cizer’s Report Builder and Reporting Services, allow you to support your balanced scorecard
with rich XML reports that meet federal standards and extend browser-based report functionality to
the end users.
Cizer, Insightformation and Avanade offer a wide range of balanced scorecard solutions built on the
Microsoft platform. Discover the advantages of the balanced scorecard methodology and learn how you
can easily and quickly implement balanced scorecard solutions on a Microsoft platform.
For a limited time, Microsoft Solution Partners will be offering a one hour organization assessment at no
cost to you. Following our assessment of your agency, you will receive a customized presentation focusing
on key areas of the Balanced Scorecard that applies to your agency’s specific needs.* In addition, Microsoft
and our partners will be hosting a complimentary 3-part Live Meeting series on the Balanced Scorecard for
Federal Agencies:
Part 1: Understand the Power and Value of the Balanced Scorecard Methodology for
Federal Agencies – Featuring a Presentation by the Balanced Scorecard Institute,
April 20, 2005, 2:00 PM-3:00 PM ET
Part 2: Leverage Technology to Streamline and Enhance a Federal Agency Balanced
Scorecar, April 27, 2005, 2:00 PM-3:00 PM ET
Part 3: Learn How the Microsoft Technology Platform Supports Performance Management
Automation, May 4, 2004, 2:00 PM-3:00 PM ET
Visit www.microsoftgovernment.com/scorecard or return the attached reply form to take
advantage of these special offers. Just for responding, you’ll also receive a complimentary SQL Server
and SharePoint Portal Server evaluation kit.
Sincerely,
Curt Kolcun
General Manager, Microsoft Federal
P.S. Get the information you need to drive performance. Return the attached reply form or visit
www.microsoftgovernment.com/scorecard to receive your complimentary assessment and to register
for the customized Live Meeting series.
VISUALIZE STRATEGIES AND MONITOR PERFORMANCE
WITH MICROSOFT FEDERAL AGENCY BALANCED SCORECARDS
PROPEL AGENCY PERFORMANCE
WITH FEDERAL BALANCED
SCORECARD SOLUTIONS
FROM MICROSOFT, AVANADE,
INSIGHTFORMATION AND CIZER.
• Visualize agency strategies
and goals
• Enable collaboration and
knowledge sharing
• Increase the speed and quality
of decision making
• Gain real-time access to key
performance indicators (KPIs)
• Improve agency accountability
Learn more and receive a
complimentary Microsoft SQL
Server and SharePoint Server
Evaluation Kits.
www.microsoftgovernment.com/scorecard
Respond today to receive a complimentary company assessment and to register for the
Balanced Scorecard Live Meeting Series! www.microsoftgovernment.com/scorecard
PRE-SORTED
FIRST-CLASS MAIL
U.S. POSTAGE
PAID
DULLES, VA
PERMIT NO. 156
MICROSOFT’S
FEDERAL AGENCY BALANCED SCORECARD SOLUTION
MAKES IT EASY TO IMPROVE STRATEGY AND PERFORMANCE.
Special Offer for Federal Government Decision Makers.
PROCESSING CENTER
1638 R St NW, Suite 400
Washington, DC 20009
Return service requested
Landing page
Direct mail package
Banner ad

You Qualify Enterprise Agreement DM
for State & Local Government
This campaign was created to notify smaller government offices (with
at least 25 desktops) that they could participate in their state’s Microsoft
Enterprise Agreement. The direct mail piece – targeted only at participating
states – educated smaller organizations of this qualification, creating greater
opportunity for use of this program. Recipients were invited to log on
online or mail in a form to request information on contacting their Microsoft
representative for additional program details. This campaign has run since
December 2004 with plans to continue into 2007, reaching more than
200,000 individuals to date.
Letter package Landing page
Confirmation page
Have you taken advantage of your state’s
Enterprise Agreement yet? Find out more at
www.microsoftgovernment.com/YouQualify
Qualifying government agencies with a minimum of
just 25* desktops can take advantage of their state’s
Microsoft® Enterprise Agreement (EA). You could save
up to 25% on Microsoft software purchases versus
buying from a Select Agreement.**
If your agency has a State Enterprise Agreement with
Microsoft, you may qualify for volume-based pricing
which can reduce the cost of popular products such
as Microsoft Office Professional, Microsoft Windows
Professional Upgrade and Microsoft Core Client Access
License (CAL). By taking advantage of the Enterprise
Agreement, you can also benefit from:
• Access to the most recent versions of Microsoft
products. Standardization simplifies your agency’s
procurement process, allowing you to reduce the
costs associated with acquiring new version releases
and immediately take advantage of the latest
technology.
• Simplified budgetary planning. Determine your
software expenses for the term of your Enterprise
Agreement.
• Microsoft Software Assurance benefits. Take
advantage of special support resources, deployment
tools and eLearning vouchers that help you reduce
training budgets and increase employee skills
and retention.
Be sure to visit:
www.microsoftgovernment.com/YouQualify
today to learn how your agency can take advantage of
your state’s Enterprise Agreement.
If your agency has 25 or more desktops, you could qualify to
SAVE up to 25% on Microsoft software purchases!
Participating states
include:
Alabama
Alaska
Arizona
California
Colorado
Delaware
Florida
Georgia
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Michigan
Minnesota
Mississippi
Missouri
Nebraska
New Jersey
New York
Ohio
Oklahoma
Oregon
Pennsylvania
South Carolina
Texas
Virginia
Washington
West Virginia
Wisconsin
* This offer is intended for customers in participating states with 100 or less desktops and a state Microsoft Enterprise Agreement.
** Microsoft’s EA program includes discounts based on customer volume commitments and licensing of the full enterprise platform of products. These discounts are not available under
Microsoft’s Select or other licensing programs. Possible savings based on Microsoft Estimated Reference Price (ERP). Actual pricing and savings are determined between you and your reseller.
© 2005 Microsoft Corporation. All rights reserved. Microsoft and Windows are registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.
Read how Illinois is taking advantage
of its Enterprise Agreement:
State upgrades e-mail while saving money
While corporations have e-mail systems that allow
communication with employees at a touch of a button,
that’s not always true in state government. Government
e-mail systems are a cluttered patchwork of old and new
computers with different software and e-mail systems.
Scheduling a meeting electronically can be a challenge.
Thanks to a new deal with Microsoft, and some
enterprising efforts by Illinois Gov. Blagojevich’s IT team,
Blagojevich and 55,000 state employees under his
authority will soon have better access.
In the process, Illinois will save $6 million annually
on software licenses and updates. Savings will also be
available to municipalities that will share in the state’s
bargaining power under the new Enterprise Agreement
signed with Microsoft.
Addressing the governor
Jay Carlson, deputy director of the bureau of
communications and computer services and the leader
of the improvement program states, “When the governor
came into office, electronic communication was not easy.
There were 46 different e-mail address books.” More
importantly the state’s buying power was not leveraged.
“A small municipality could never get the discounts,” adds
Brian Chapman, chief operating officer for the Illinois
Department of Central Management Services, “Now they
can benefit from the deal we’ve negotiated.”
Flyer
“Microsoft Enterprise
Agreement standardizes
desktop software,
reduces IT management
costs and places a fixed
value on our software
asset management
expenditures. The EA
provides for full desktop
compliancy and allows
management to focus
on our business of
delivering services to
the citizens of Dallas.”
— Dan McFarland,
City of Dallas
SPECIAL OFFER FOR GOVERNMENT AGENCIES IN CALIFORNIA
Take advantage of California’s Enterprise Agreement
Find out more at www.microsoftgovernment.com/YouQualify
Dear Software Manager,
Since we introduced this new qualification earlier this year, we’ve heard from many
agencies similar to yours expressing interest in learning more about how they can save
with their state’s EA. Government agencies in California with a minimum of just 25*
desktops can take advantage of the state’s Microsoft Enterprise Agreement (EA.)
You could save up to 25% on Microsoft software purchases versus buying from
a Select Agreement.***
Start saving on Microsoft software today!
California’s Enterprise Agreement provides agencies with volume-based pricing which
can reduce the cost of popular products such as Microsoft® Office Professional,
Microsoft Windows® Professional Upgrade and Microsoft Core Client Access License
(CAL). By taking advantage of the Enterprise Agreement, you can also benefit from:
• Access to the most recent versions of Microsoft products. Standardization
simplifies your agency’s procurement process, allowing you to reduce the costs
associated with acquiring new version releases and immediately take advantage of
the latest technology.
• Simplified budgetary planning. Determine your software expenses for the term of
your Enterprise Agreement.
• Microsoft Software Assurance benefits. Take advantage of special support resources,
deployment tools and eLearning vouchers that help you reduce training budgets and
increase employee skills and retention.
Be sure to visit www.microsoftgovernment.com/YouQualify today to learn how your
agency can take advantage of California’s Enterprise Agreement.
Sincerely,
Microsoft Corporation
US Public Sector Group
P.S. Learn how your agency may save on Microsoft software purchases at
www.microsoftgovernment.com/YouQualify.
If your agency has 25 or more desktops, you could qualify to
SAVE up to 25% on Microsoft software purchases!
Please Complete:
Important! Please fill out the requested information on the back.
RESPOND TODAY!
VISIT www.microsoftgovernment.com/YouQualify
MAIL This form in the enclosed postage-paid envelope!
Start taking advantage of your state’s Enterprise Agreement right away!
YES! Please have my Microsoft representative contact me to learn more
about my state’s EA.
For faster service, respond online at www.microsoftgovernment.com/YouQualify
MICROSOFT PROCESSING CENTER
1638 R Street, NW Ste. 400
Return Service Requested
SAVE YOUR AGENCY UP TO 25% ON
MICROSOFT SOFTWARE PURCHASES.
Now government agencies with a minimum of
just 25 desktops can take advantage of their
state’s Enterprise Agreement.
PRE-SORTED
FIRST-CLASS MAIL
U.S. POSTAGE
PAID
SUBURBAN, MD
PERMIT NO. 3905
Datasheet
WHAT IS AN ENTERPRISE AGREEMENT?
A Microsoft Enterprise Agreement is a volume licensing program that makes it easy to acquire
and manage software licenses at discounted prices . Because your state has an Enterprise
Agreement with Microsoft, you are eligible to license Microsoft software to standardize on one
or more Microsoft enterprise platform products:
4 Microsoft®
Office Professional
4 Microsoft Windows®
Professional Upgrade
4 Core Client Access License
WHAT ARE THE BENEFITS?
Software License Discounts*…for volume commitment and full enterprise platform
product licenses.
Access to the most recent versions…which provides technology standardization.
Simplified budgetary planning…allowing for predictable software prices for the term of
your agreement.
Simplified license tracking…reducing administration overhead.
Lower total cost of ownership…By standardizing on the enterprise platform, your total
cost of ownership is reduced and workplace productivity is improved.
HOW DO I TAKE ADVANTAGE OF MY STATES’
ENTERPRISE AGREEMENT?
If you have not already been contacted by a Microsoft Representative for an Enterprise
Agreement consultation, please refer to the contact information box.
For further information on Enterprise Agreements and other
volume licensing programs, please visit
www.microsoft.com/Resources/Government/HowToBuy.aspx
Now, all West Virginia government organizations with a minimum of 25 desktops
qualify to take advantage of your state’s Enterprise Agreement -
which could save your organization money on licensing Microsoft software!
*There are four price levels for each of the enterprise platform of products (Microsoft Office Professional, Microsoft Windows Professional Desktop Upgrade and Microsoft Core Client Access License).
Microsoft’s EA program includes discounts based on customer volume commitments and licensing of the full enterprise platform of products. These discounts are not available under Microsoft’s Select or
other licensing programs. Possible savings based on Microsoft Estimated Reference Price (ERP). Actual pricing and savings are determined between you and your state’s designated reseller.
STATE NAME
Newly Qualified!
WEST VIRGINIA
You may qualify to save up to 25%* on Microsoft software!
CUSTOMER TESTIMONIALS
“For the City of Bartow the Microsoft
Enterprise Agreement eliminated a
cumbersome internal process that saw us
evaluating technical issues while at the same
time trying to find money for our initiatives.
An EA streamlines that process for us.
Now, we spend more time on the technical
discussion without fear of wasting our time
trying to get the effort funded.”
Keith D’Atrio - CCNA, ICIS, CIW-A, Network+, CIW-P, A+
CIS Division Chief - Electric Department - City of Bartow
“By entering into a 3-year agreement
with Microsoft, the City of Dallas provides
our employees access to the latest in MS
Software. The EA standardizes desktops
software, reduces IT management costs and
places a fixed value on our software asset
management expenditures. With the EA
in place, we can focus on our business of
delivering services to the citizens of Dallas.”
Dan McFarland –City of Dallas.
FOR MORE INFORMATION ON
COMPARING THE BENEFITS OF THE
MICROSOFT EA AND SELECT
PROGRAMS, PLEASE CONTACT:
Kate Menlove
(800) 426-9400 X11541
kmenlove@microsoft.com
For more information on the specific savings
opportunities available to you by acquiring
Microsoft software licenses under your state EA,
please contact your state’s designated reseller(s):
SHI
Katie Okane
(800) 527-6389 X5904
Katie_OKane@gs.shi.com

Microsoft Windows 2000/NT
Upgrade DM Campaign
JAM worked with the Public Sector team to create this robust letter
package versioned to reach Government and Education TDMs
already using Windows servers, promoting the benefits of upgrading
their systems to Windows 2003. Components included a letter,
brochure and envelope. Recipients were led to a campaign landing
page to request an evaluation DVD.
Dear (First Name),
How does your day look? Filled with growing demands and security concerns?
Today’s workload demands a powerful server solution. You need support for a greater
array of services. You need a solution that can do more for less.
You need to upgrade to Windows Server System.
The Microsoft® Windows® Server SystemTM, built on the solid foundation of Windows
ServerTM 2003, provides significant enhancements over other server products. You
can count on more availability, reliability, scalability, and efficiency-all in a highly secure
environment.
Plus, Windows Server 2003 was designed to provide an easy upgrade experience from
previous versions of Windows. All of your existing users, settings, groups, rights, and
permissions are retained. And you won’t need to re-install files or applications. You can
simply start taking advantage of the integrated platform that lets you:
• Simplify the management of identities on your network and control who has
access to resources both inside and outside your firewall
• Increase the security and availability of user communications by taking
advantage of the tight integration between Office Outlook® 2003 and
Exchange Server 2003
• Give users more secure, reliable remote and mobile access with a well-
managed infrastructure
• Dramatically improve team productivity and communications with powerful,
integrated document sharing tools
Put simply, your agency has too much to gain not to upgrade to Windows Server
System. So make the switch now, and make every day much easier.
Sincerely,
Linda Zecher
VP, U.S. Public Sector
P.S. Want to see these benefits in action for yourself? We’ll gladly send you a FREE
Windows Server System Evaluation DVD*! Just complete and return the form below or
reply online at www.microsoftgovernment.com/upgrade.
For faster service, respond online at
www.microsoftgovernment.com/upgrade
REQUIRED INFORMATION TO RECEIVE YOUR SPECIAL OFFERS
TITLE
DEPARTMENT
PHONE
E-MAIL
IMPORTANT! To receive these special
offers, you must complete the requested
information on the back
ADDRESS LASER AREA
RESPOND TODAY!
YES! Send me a FREE Evaluation DVD so I can see the
benefits of upgrading my agency’s network.
Á
The Sky’s the Limit for USAF
The United States Air Force (USAF)
is now undergoing an initiative to
ensure it gets the most from its
massive investment in Microsoft
products and services. The initial
focus: upgrading to the Windows
Server 2003 operating system.
The system’s “secure by default”
configuration is a key benefit.
USAF is also looking forward to
the new capabilities available for
public key infrastructure, smart
card login, improved network
bandwidth use and cross-
forest trusts, among others.
Consider a seamless, completely integrated
infrastructure solution for your government agency.
*Offer is limited to first-party recipients of this communication or to employees of an organization that is the first-party recipient, and is
otherwise nontransferable. This offer is good in the United States until August 31, 2005, while supplies last. Limit: one DVD per person. Please
allow 6-8 weeks for delivery. Microsoft is not responsible for nondelivery of items due to incorrect postal information provided by respondent.
MS_1248 GOV 2000 LETTER.indd 1 6/23/05 7:36:26 AM
Log on to www.microsoftgovernment.com/upgrade
to receive your free evaluation DVD*.
Microsoft Windows Server System
for Government Organizations
Upgrade to a Better Way of Working
*While supplies last.
© 2005 Microsoft Corporation. All rights reserved. Microsoft, Active Directory, OneNote, Outlook, SharePoint, Windows,
the Windows logo, Windows Server, and Windows Server System are either registered trademarks or trademarks of
Microsoft Corporation in the United States and/or other countries.
Brochure
Letter package
FPO
PROCESSING CENTER
1638 R St NW, Suite 400
Return service requested
Important Information on Upgrading Your Agency’s Microsoft Server
Get Your FREE Evaluation DVD
Landing pageEmail broadcast

Resource Kits – CDs and DVD
In this three-part project, JAM worked with the Microsoft Business
Solutions Public Sector team to create information resource kits targeting
government, education and partner audiences. The education and
customer kits were designed to be used as a fulfillment piece and
included a CD-Rom, also created by JAM, with over 100 documents
and links to Microsoft Business Solutions resources. The Partner Kit was
created to provide Microsoft certified partners tools they could use to
market their services along with Microsoft solutions. The DVD, created
by JAM, consisted of demonstration videos, PowerPoint presentations,
customizable tools, and messaging guidelines.Positioning and Messaging
About Microsoft Business Solutions and its value to public sector customers
Microsoft® Business Solutions empowers government and education organizations to automate core business processes, connect
department decision makers with critical data, and streamline IT operations by providing proven, cost-effective solutions. This is
achieved through the seamless connection of financial management and CRM solution scenarios, both covered in this Partner Sales
and Marketing Kit. Working hand-in-hand, these solutions streamline operations, improve employee productivity, and facilitate
timelier, informed business decisions.
Understand how to position and message Microsoft Business Solutions to public sector prospects
To help you understand how Microsoft is communicating the value of Microsoft Business Solutions, we’ve put together detailed
messaging frameworks for financial management and CRM scenarios as they pertain to government and education. You can use
these frameworks as you develop marketing materials that promote your solutions built on Microsoft Business Solutions. Below are
some messaging framework highlights. To view the complete messaging document library, open the positioning and messaging
documents folder under Marketing Tools on the enclosed DVD.
Key Microsoft
Initiatives
Financial Management Scenario CRM Scenario
Positioning Statement Microsoft Business Solutions for Financial Management allows
government organizations to streamline operations and improve
efficiency by connecting employees and suppliers, giving them insight
to respond rapidly, plan strategically, and execute quickly.
Microsoft Business Solutions CRM automates the process of sharing and
accessing information across agencies or departments, so government
organizations can better connect with constituents, improve employee
productivity, and boost operational efficiencies.
Target Audience State and Local Government
• Director of Finance
• CFO
• HR Director/Administrator
• Controller
• Director of Management and Budget
Federal Government
• Military Comptroller
• CPA
• Certified Government Financial Manager
• City Manager
• Mayor
• County Executive
• Customer Service Director/Manager
• Call Center Director/Manager
Federal Government
• Call Center Director
Key Microsoft
Initiatives
Financial Management Scenario CRM Scenario
Positioning Statement Microsoft Business Solutions for Financial Management allows school
districts and higher educational institutions to streamline operations and
improve efficiency by connecting employees and suppliers, giving them
insight to respond rapidly, plan strategically, and execute quickly.
Microsoft Business Solutions CRM automates the process of sharing and
accessing information across departments so school districts and higher
educational institutions can better collaborate, connect with students,
improve employee productivity, and boost operational efficiencies.
Target Audience Higher Education
• Director of Finance
• HR Director/Administrator
• Business Officer
• Financial Officer
• Director of IT Security
• Director of Academic Technology
• Director of Data Administration
• President
• Budgeting Director
• Bursar
• Comptroller
• Technology Purchasing Manager
• Treasurer
Primary and Secondary Education (K-12)
• Contracts Administrator
• Grants Administrator
• Superintendent
• Business Director
• Purchasing Director
• Finance Director
• Business Education Director
HIgher Education
• Alumni Affairs/ Relations Manager
• Archivist
• Database Administrator
• Enrollment Management
• Financial Aid Administrator
• Information Office Administrator
• Chief Information Systems Officer
• Management Information Systems Director
• Dean of Student Affairs
• Registrar
• Technology Purchasing Manager
• Contracts/Grants Administrator
Primary and Secondary Education (K-12)
• Assistant Superintendent
• Student Services Administrator
• Management Information Systems Director
• Public Information Director
• Research and Development Director
• Superintendent
• Technology/Computer Coordinator
Positioning and Messaging for Education
Sales Tools
The sales tools found in this section of the DVD help sales teams to position Microsoft technologies to Government and Education
audiences. Use the Messaging Framework documents to become familiar with customer issues, evidence and support. Available
datasheets and white papers focused on specific solutions convey value to your prospects, and customer case studies help your
team and prospects understand actual scenarios where Microsoft Business Solutions applications have been implemented. Use
these tools on their own or incorporate them into your existing solution materials. The datasheets, white papers, and customer
evidence videos and case studies are appropriate for both internal and external use, however, the other tools were specifically
designed to help you sell, and should not be provided to prospects.
Constituent Relationship
Management for State and
Local Government
Constituent Relationship Management.
Get the power to do more.
for Financial Management
Human Resource Management.
It’s anything but routine.
Sample Customizable Datasheets and Letters
Positioning and Messaging for Government
Examples of how to use the sales tools found in the DVD, include:
• Read the brochures and datasheets to become familiar with product solutions and benefits
applicable to different Public Sector audiences.
• Access competitive discussion sheets to get ahead of the competition and training presentations
to understand the unique needs of the Public Sector.
• Use customer evidence examples internally to illustrate relevant points and externally in direct
marketing campaigns or at industry events so prospects can read about other public sector
customers who have implemented successful solutions in their industries.
• Review the white papers and customer-ready presentations for content-rich information sales
teams can take to prospecting visits or use at local events.
Marketing Tools
Constituent Relationship
Management for State and
Local Government
How to Use
Here are some examples of the customizable marketing collateral available in this DVD. Customize datasheets,
letter packages, and event materials with a specific call to action and your company logo.
MICROSOFT
BUSINESS SOLUTIONS
FOR EDUCATION
Information
Resource Kit
This kit contains useful information on Microsoft Business Solutions
for primary, secondary, and higher education institutions, including:
• Datasheets and brochures
• PowerPoint presentations
• Customer reference stories
• Product demonstrations
• Web seminars
• Online resource links
MICROSOFT BUSINESS SOLUTIONS FOR EDUCATION
Information Resource Kit
for primary, secondary, and higher education institutions, including:
• PowerPoint presentations
• Web seminars
MICROSOFT BUSINESS SOLUTIONS FOR STATE AND LOCAL GOVERNMENT
Information Resource Kit
for state and local government agencies, including:
• PPT presentations
• Web seminars
Partner kit & DVD
Education kit & CD
Government kit & CD

Public Sector Datasheets
JAM created datasheets outlining Microsoft Business Solutions for various
target audiences within Public Sector, including Federal Government,
State and Local, Native American Tribal, and Education. JAM also
created a folder to hold all the datasheets that subtly promoted their
various Certified Partners.
Streamlineyour ﬁnancial and HR
management systems.
How?
CATION
oft Corporation in the United States and/or other countries.
Folder
Datasheets

Sales Collateral for Federal
Government
This sales collateral folder consisted of a series of datasheets customized
to specific technology solutions for the federal government.
MICROSOFT SOLUTIONS FOR FEDERAL GOVERNMENT
Federal Enterprise Architecture Assessment
Get to “Green” with a customized
FEA Evaluation
Funding from the Office of Management and
Budget (OMB) is now allocated based on how
closely your agency's mission and IT
objectives align with Federal Enterprise
Architecture (FEA) guidelines. Those
agencies that effectively leverage their
technology investments to support key
business initiatives can receive a “green light”
for future funding.
Microsoft,®
in conjunction with Planet
Technologies, has created a customized,
in-depth FEA Evaluation designed to assess
the alignment of the FEA Service Component
Reference Model (SRM) with your agency‘s
specific business initiatives. The FEA Evaluation
provides insight and valuable information to
help agencies leverage existing technology
assets, reduce operational costs and meet
organization objectives while integrating with
the FEA.
Align your IT investments with your
agency's mission and goals
Federal agencies have made significant invest-
ments in technology, including Enterprise
Agreements expanding access to applications,
improving infrastructure and enhancing
services. Yet many agencies are not taking full
advantage of existing Enterprise Agreements
or making full use of technology assets they
already own.
Led by OMB, the purpose of the FEA is to
identify opportunities to simplify processes and
unify work across the agencies and within the
lines of business of the Federal Government.
The outcome of this effort will be a more
citizen-centered, customer-focused govern-
ment that maximizes technology investments
to better achieve mission outcomes.
The FEA breaks down into several business
reference models, including the SRM, which
focuses on business and application Service
Components in government IT investments.
Get a Strategic Roadmap to Meet FEA Guidelines
and Maximize the Value of IT Investments
Leverage existing technology assets,
reduce operational costs, and meet
key IT business objectives while
integrating with the OMB's Federal
Enterprise Architecture (FEA).
• Collaboration Tools
• Process Automation Services
• Content Management
• Business Analytical Services, including
Business Intelligence and Reporting
• Systems Management
• Security
Microsoft and our partners can provide
a comprehensive FEA assessment and
strategic roadmap to align technology
investments with mission initiatives.
ALIGN YOUR AGENCY'S MISSION
AND IT OBJECTIVES WITH AN
IN-DEPTH FEA EVALUATION
Datasheets
Folder

Executive Forum Invitation
JAM created an invitation and PowerPoint template for use
at a regional event targeting the manufacturing industry.
Your personal invitation to
join us for an exclusive forum
is enclosed.
201 Jones Road
Waltham, MA 02451
How Today’s Chief Ofﬁcers in
Manufacturing Innovate for Tomorrow
Business Process Management and
Operational Compliance
PowerPoint template
Invitation

SIA Show Invitation
JAM created an invitation to promote a reception hosted by
Microsoft’s Financial Services group.
As a special thank you, all registered attendees will receive a FREE copy of Microsoft Office 2003 Professional
Edition and Microsoft Office OneNote, compliments of Microsoft.*
Register today at www.microsoft.com/usa/events
or call 1-877-MS-EVENT and reference Event Code 1032276540
DATE: Tuesday, June 21, 2005
TIME: 6:30pm-9:00pm
LOCATION: Rue 57
60 W 57th St (corner of Sixth Avenue)
New York, NY 10019-3909
(212) 307-5656
Rue 57 is only three blocks away from the Hilton
Visit Microsoft at Booth 2211 on the SIA Exhibition Floor
www.microsoft.com/experienceCapMarkets
Exclusive Wine Tasting Reception for
Capital Markets Executives…
© 2005 Microsoft Corporation. All rights reserved. Microsoft, the Microsoft Logo, the Office logo, and OneNote are
either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.
*Invitations are non-transferable. Free copies of materials will be distributed while supplies last.
You’re invited to one of the most exciting gatherings at the SIA Show
— so don’t miss out! Mingle with your Microsoft® Capital Markets
team and industry peers at an invitation-only wine tasting reception
on Tuesday, June 21, from 6:30pm – 9:00pm.
Because the capital markets industry has changed drastically in the
last few years, effective communication and collaboration is crucial in
today’s competitive global business environment.
Join us for an informal exchange of ideas on the key issues and
challenges faced by the financial services industry. Microsoft’s
collaboration solutions have come a long way to improve the
customer, employee and operational experiences of capital market
organizations and we would like to celebrate those successes with
you! Come mingle with your peers in a relaxing environment and
enjoy an evening of spirited conversation while sampling a selection
of fine wines. And walk away with valuable insights for improving
real-time collaboration within your organization.
Join us at the reception
for a chance to win a
Windows Mobile-based
Smartphone!
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You are invited to an exclusive
wine tasting reception at SIA.
JoinyourMicrosoftFinancial
ServicesteamatourCustomer
AppreciationReceptionforan
eveningoffinewineand
insightfuldiscussion.
Receiveacomplimentary
copyofMicrosoftOfficeand
OneNotejustforattending!
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Since 2000, JAM has been providing Microsoft marketing managers with direct marketing
and creative services for a variety of campaigns and initiatives including product launches,
upgrades, sales support, events and lead generation programs. Our first Microsoft project
was a “copy-only” assignment...it went well...and a full-service marketing relationship has
been cultivated over the last seven years.
In July 2004, Microsoft made JAM a Microsoft Preferred Vendor, at a time when Microsoft
chose to narrow its “local” agency relationships from a field of over 1,000 agencies to a
select list of approximately 30 agencies nationwide. Located in Washington, DC, JAM is now
one of the few smaller creative agencies outside the Seattle area authorized to work on
local customer marketing initiatives for Microsoft.
We’re proud of this achievement and will continue to earn our stripes as a Microsoft agency
partner. Our highly-knowledgeable account team of strategic planners, project managers,
graphic designers, copywriters and production specialists are serious and passionate about
helping Microsoft exceed its potential for years to come.
As a local agency partner, we’re dedicated to maintaining our staff’s understanding of
Microsoft’s dynamic business areas, products and services and creating marketing materials
that protect and articulate Microsoft’s brand, vision and corporate mission.
For further information about these projects or to start working with JAM on a future
marketing campaign, please contact: Francoise Rowan at 202-986-4750, ext. 10, or send
e-mails to francoise@jamagency.com.
You can learn more about JAM and the work we do for other clients by visiting our website
www.jamagency.com.

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