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Introduction to Accolade Marketing


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Introduction to Accolade Marketing

  1. 1. Introduction to Accolade
  2. 2. Where’s your next event? Whether you are planning a discreet gathering in the UK for a few key decision makers; an incentive programme in an exotic location for your top sales achievers; or an overseas conference for 500+ delegates, Accolade ensure that every aspect of your event is taken care of, from initial planning through to implementation
  3. 3. Strength of Events To disseminate information Powerful marketing medium to enhance a business communication strategy Bringing people together Excellent networking opportunities Shared knowledge Good morale Brand/profile building
  4. 4. Accolade - Credentials Accolade offer a comprehensive event management solution to corporate entities, creating and delivering effective, creative, professional and enjoyable results. Director, Hazel Evans has 20 years experience in the financial services industry and is accomplished in all areas relating to marketing and promotion of financial services Exceptional skills in communication, organisation and administration of conferences, seminars and hospitality. Has established relationships with a network of like- minded companies, providing logistical excellence.
  5. 5. Accolade – Core Services Consultancy services: Marketing Consultancy services to financial and professional companies Events: Conferences/Presentations/Roadshows/Seminars Liaison with Planning Committees Venue Search & Selection Raising of Sponsorship Budget Management & Reporting Marketing Event Management Co-ordination and liaison with strategic business alliances ie. speakers, sponsors, AV, etc
  6. 6. Accolade – Strategic Alliances Through the deployment of a strict supplier selection process, Accolade work in partnership with a network of companies to provide a seamless, efficient and cost effective proposition to clients. Specific areas covered: Technical Production – Complete creative stage sets and AV Exhibition – Planning and logistics for an exhibitor event including supervision of build and breakdown Incentive Travel – Still one of the most aspirational ways to motivate and reward people
  7. 7. Corporate Incentive Specialists
  8. 8. A leading event Group turnover Philosophy agency in the UK of £14m based on since 1978 teamwork Broad portfolio Ranked 12th in a UK of event types Agency Survey for KEY number of groups DETAILS handled in 2008 Members of IATA and hold an ATOL Equally specialist Diverse client (providing you with re-assurance in domestic & portfolio when you travel) overseas events
  9. 9. Strategic Alliance Partner - CMM First conference and incentive agency to operate outside of London. Employees with industry related backgrounds. Over 100 years experience amongst the management team. In-house flight department. High client retention – 94% repeat business. 100 events managed across 30 countries annually. Group sizes range from 10-7000 delegates.
  10. 10. CMM Client Base
  11. 11. Working Together – In Partnership We work hard to earn your trust and become your long- term event management partner. This client partnering approach allows our team to become an extension of your team – and to adapt to your desired level of participations during planning, delivery and post-event. We specialise where we offer more value. Develop concepts & ideas Concentrate our marketing activities Aim to meet expectations & beyond!
  12. 12. The Processes Consider the client brief and ascertain event objectives Propose the appropriate event solution Establish one point of contact, introduce the team and regularly meet Assign/agree roles and responsibilities Agree event marketing strategy and milestones – internal/external Work with key personnel to produce an interesting programme Collaborate with suppliers and 3rd party organisations Budget management Manage all associated logistics Post review
  13. 13. Case Studies UK Conference Gala Dinner European Conference Worldwide Incentive Event
  14. 14. Case Study : UK Conference
  15. 15. UK Conference Company: Financial Services Client Objective: Annual Sales Conference Size: 350 Celtic Manor - Newport
  16. 16. UK Conference Itinerary: – Day 1 Delegates check-in Informal Dinner Networking in exhibition hall – Day 2 Conference (main meeting & syndicate rooms) Gala Dinner Awards ceremony Big party band Exhibition hall Live camera feedback – Day 3 Conference Prize draw Celtic Manor - Newport
  17. 17. UK Conference Full Production Package to include: – Speaker support material – Video production – Set/Stage Design & Build – AV Equipment including: • 20m x 5m Seamless Screen • Moving Light System • Full PA system for Conference & Band • Film Crew • Artist Liasion – Speakers/Band
  18. 18. Case Study : Gala Dinner
  19. 19. Gala Dinner Company: Financial Services Client Objective: Gala Dinner for accountants/solicitors Size: 90 Itinerary: Champagne reception on arrival Guided tour through art gallery Gourmet dinner After dinner speaker Manchester Art Gallery
  20. 20. Case Study : European Sales Conference - Prague
  21. 21. European Sales Conference Company: Financial Services Client (a DVD of this event is available upon request) Objective: Annual Sales Conference Size: 350 Itinerary: – Day 1 Conference (main meeting & 12 syndicate rooms) All AV equipment & film crew Gala dinner at the prestigious Royal Opera House Jazz Band – Day 2 Conference The Czech Experience - visit to traditional brewery – Day 3 Site seeing in Prague. Return flights The Corinthia Towers Hotel, Prague
  22. 22. Case Study : Worldwide Incentive Event - India
  23. 23. Worldwide Incentive Event Company: Pharmaceutical Client Objective: Incentive Programme Size: 20 Itinerary: – Day 1 Overnight flight from Heathrow to Delhi – Day 2 Site seeing in Delhi Overnight at the Imperial Hotel, Delhi – Day 3 Transfer by train to Agra Visit to Taj Mahal Murghal themed dinner at the Amarvilas Hotel – Day 4 Visit to the Agra Fort Spa treatments at the Amarvilas Hotel Dinner at the Amarvilas Hotel The Golden Triangle - Delhi
  24. 24. Worldwide Incentive Event Itinerary (cont’d): – Day 5 Transfer by coach to Jalpur Visit Fatehpur Sikri, local village & school A royal welcome at the Rambagh Palace Hotel,Jalpur Evening BBQ at the Rambagh Palace Hotel Overnight flight from Heathrow to Delhi – Day 6 Visit the Amber Fort on elephants Dinner with elephant polo – Day 7 Visit to Hawa Mahal Lunch at the City Palace with the Maharhajal Dinner at the Rambagh Palace Hotel – Day 8 Day at leisure in Jaipur Village fair theme dinner at the Rambagh Palace – Day 9 Return flights from Delhi to Heathrow The Golden Triangle - Delhi
  25. 25. Contact: Hazel Evans Accolade Marketing Ltd Bolton Enterprise Centre Washington Street BOLTON United Kingdom BL3 5EY Tel: 0845 026 0896 Mobile: 07967 714236