Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship or responsible business) is a form of corporate self-regulation integrated into a business model.

1. Corporate Social
Responsibility (CSR)

2. AAMIR MOHI UD DIN
FAISAL HUSSAIN
AADHIL AHAMED K
CHANDAN C.S
ABHIJNA G.N
ASHWINI M PATIL
MBA 1ST SEM
PRESIDENCY COLLEGE
BENGALURU

3. LAW
Under the Companies act 1956, any company having
a net worth of rupees 500 crore or more or a
turnover of rupees 1,000 crore or more or a net
profit of rupees 5 crore or more has to spend at least
2% of last 3 years average net profits on CSR
activities as specified in Schedule VII of the
Companies Act, 2013 and as amended from time to
time . The rules came into effect from 1 April 2014.

4. It takes 20 years to build a reputation and only 5 minutes
to ruin it - Warren Buffet
CSR considers the impact of the companies action
on society - Bauer
Business should not only be responsible morally to the
stakeholder but also to the society, environment and towards a
sustainable planet at large - Warren Buffet

5. CSR is an extended model of corporate governance based on
the fiduciary duties owned to all the firm’s shareholders.
CSR strategies encourage the company to make a positive
impact on the environment and stakeholders.
Political sociologists became interested in CSR in the context
of theories of globalization, neo-liberalism .

6. FOUR PHASES OF CSR IN INDIAN
ECONOMY
• Charity and
philanthropy
First
phase
• Independence
movement.
Second
phase
• Mixed
economy
Third
phase
• Globalization
and
liberalization.
Fourth
phase

7. TYPES OF CSR
Ethical CSR : Its about the responsibility to avoid harms or social
injuries.
Altruistic CSR : Contributing to the common good at the possible
expense of the business for altruistic, humanitarian or
philanthropic causes.
Strategic CSR : Its about firms social welfare responsibilities that
benefits both the corporations and stakeholders.

8. FOUR DIMENSIONS OF CSR
PHILANTHROPIC
RESPONSIBILITY
ETHICAL
RESPONSIBILTY
LEGAL
RESPONSIBILITY
ECONOMIC
RESPONSIBILTY

9. DIMENSIONS OF CSR

10. Increased employee loyalty and retention.
Increased quality of products and services.
Increased customer loyalty.
Increased reputation and brand image.
Greater productivity and quality.
Reduced regulatory oversight.
Access to capital and market.
Product safety and decreased liability.
Less volatile stock value.

11. Eradicate extreme poverty and hunger.
Achieve universal primary education.
Promote gender equality and empower women.
Reduce child mortality.
Improve maternal health.
Ensure environmental sustainability.
Develop a global partners.
(Source: United Nations Millennium Project)

12. Share holder value (changes in stock price and dividend).
Revenue .
Operational efficiency.
Human capital.
Risk management.
Innovation.

13. Increased affluence.
Ecological sustainabiity.
Globalization.
Failure of the public sector.
The power of the brand.

14. SOCIAL RESPONSIBILITIES OF
CORPORATIONS.
Labor rights : slave,
forced, child labor,
non-discrimination,
equal opportunities,
minimum wages,
health and safety.
Right to work :
protection against
unjustified
dismissals,
occasional
training/guidance.
Right to hold
opinions : freedom
to expression,
thoughts, conscience
and religion.
Right to privacy :
drug testing,
personal
information,
surveillance etc.
Right to family life.

15. CSR is the heart and soul of modern corporations and is an
important standard of corporate governance.
CSR is an indispensible mechanism for both increased
corporate accountability, profitability and environmental
sustainability.
CSR is the pole star for modern corporations in order to
maintain the integrity of moral fabrics, both inside and outside
the corporation while conducting socially responsible
businesses.