Présentation de Neil Mason, Directeur émérite de la Digital Analytics Association (DAA) lors du Digital Analytics Forum by AT Internet le 9 novembre 2017 à Paris.
Une nouvelle ère s’ouvre pour les Digital Analysts. L’exploitation de nouveaux types de données dans l’entreprise et l’émergence du Machine learning vont profondément transformer son rôle dans les années à venir.
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29.
30.
31.
32. 1. It involves little physical contact or manipulation of things
2. It involves answering data dependent questions
3. It involves quantitative analysis
4. Consistent performance is critical to your role
5. It involves the creation of data-based narratives
6. There are well defined rules for performing the work
Your job is due to be automated if:
Source: Only Humans Need Apply: Winners and Losers in the Age of Smart Machines by Thomas H. Davenport and Julia Kirby