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Introducing the Claritics Social Intelligence Suite


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Claritics Social Intelligence Suite provides organizations with real-time access to critical social behavioral data and user demographics in order to help optimize acquisition, engagement and monetization campaigns on Facebook and other social media platforms.

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Introducing the Claritics Social Intelligence Suite

  1. 1. Introducing the Claritics Social Intelligence SuiteBeta Version<br />Social Intelligence. Now.<br />Jay Bala, CTO<br /><br />Claritics Confidential<br />1<br />
  2. 2. Claritics Delivers Real-time Social Intelligence For Social Commerce Companies<br />Action-ability<br /> Immediate, actionable insights to help social gaming, media, and<br />e-tailersquickly reach smarter decisions<br />Automation<br /> First solution to turn analytics into automated processes that continuously improve reach, retention and revenue campaigns<br />About Us<br />Experience from ERP to Hadoop, Facebook to Informatica<br />Real world experience: 100+ gaming, media, retail, e-commerce clients<br />Received $1.5 million Series A from Cervin Ventures and TiE Angels<br />
  3. 3. Analytics are Useless without Actionability<br />Claritics Confidential<br />3<br />Profits<br />Game Developer<br />Overwhelming Amount of Data<br />Developers<br /><ul><li>What do I change?
  4. 4. Who will that impact?
  5. 5. How much?
  6. 6. When?
  7. 7. What should I add?</li></ul>Marketers<br /><ul><li>Who should I target?
  8. 8. What are good traits?
  9. 9. How many is enough?
  10. 10. What tactics?
  11. 11. Which mode? </li></li></ul><li>Claritics Adds the Actionability<br />Claritics Confidential<br />4<br />Automation, Targeting, Ad hoc Analytics <br />Profits<br />Developers<br />Marketers<br />The Claritics Difference: <br />Cloud-based infrastructure ‘App-ifies’ analytics<br />Automation tools help optimize performance on-the-fly<br />Flexible instrumentation and easy setup <br />
  12. 12. Base Analytics: Reach<br />Claritics Confidential<br />5<br />Manage multiple products<br />Fast access to key gaming data: <br /><ul><li>K-Factor
  13. 13. DAU/</li></ul> MAU<br /><ul><li>ARPU
  14. 14. ARRPU</li></ul>Detailed category drill-downs<br />Specify time periods<br />Detailed metrics drill-downs<br />
  15. 15. Base Analytics: Retention<br />Domain-specific<br />KPIs <br />e.g. K-factor virality<br />Claritics Confidential<br />6<br />
  16. 16. Base Analytics: Revenue<br />Virtual & Real commerce<br />Claritics Confidential<br />7<br />
  17. 17. Advanced Analytics: Define Segments<br />Advanced Analytics allows for:<br /><ul><li>Cohort Analysis
  18. 18. Multi-Event Analysis
  19. 19. Levels Analysis </li></ul>Claritics Confidential<br />
  20. 20. Advanced Analytics: Analyze Segments<br />Claritics Confidential<br />
  21. 21. Analyze Data<br />What’s Next? Insights to Action to Automation<br />Claritics Confidential<br />10<br />Define and Target Segments<br />Tweak Game/Offer<br />= 10cr<br />= 50cr<br />= 20cr<br />Evaluate Behaviors<br /> Engagement<br />MAUs<br /> DAUs<br /> Engagement<br />MAUs<br /> DAUs<br />
  22. 22. Summary <br />Claritics moves Analytics from Defense to Offense <br />Action-ability<br />Automation<br />Driving innovation in the cloud for social commerce <br />Success with early beta customers<br />Monetization for social gaming <br />Expansion into high growth social commerce domains<br />Media, Retail, others<br />Thank You<br />For more details, contact jay at claritics dot com. <br />Claritics Confidential<br />11<br />
  23. 23. Claritics In the Press<br />Claritics Confidential<br />12<br />Claritics raises $1.5M for social analytics apps<br />Claritics Raises $1.5 Million For Cloud-Based Analytics Apps<br />Social Intelligence Company Claritics Raises $1.5M; Named TIEcon’s Top 50 Startup<br />Claritics Raises $1.5M Series A For Social Analytics<br />Claritics Raises Funding for its Social Analytics Services<br />Social Analytics Firm Claritics Raises $1.5 million in Series A Funding<br />