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Behaviour and influence through navigation marketing / El comportamiento y la influencia através del marketing de navegación

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Presentación Eric Ruiz @ MMA Forum Mexico

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Behaviour and influence through navigation marketing / El comportamiento y la influencia através del marketing de navegación

  1. 1. “el comportamiento y la influencia a través del marketing de navegacion.” eric m. ruiz waze ads, splatam
  2. 2. 188 minutosel uso promedio de dispositivos móviles.
  3. 3. Search for a new place to have lunch 11:15pm Wake Up and check the weather 6:50am Use Waze to get to the place 12:47pm Commute using Waze to work 8:30am Check the social network while waiting 1:23pm Commute back home, but stop by the drugstore nearby first 7:00pm Watch a video sent by a friend 3:20pm Chat with the wife to set dinner plans 5:30pm Watch TV playing with the phone 8:50pm Set the alarm clock on the phone and go to sleep 10h30pm Check the last e- mails from the day 9:20pm Have breakfast checking the news feed 8:12am Un dia “Mobile First” 150x “chequeando “ el móvil.
  4. 4. Use Waze to get to the place 12:47pm Commute using Waze to work 8:30am Commute back home, but stop by the drugstore nearby first 7:00pm Waze is closer to relevant off line consumption moments. THE BEGINNING OF THE DAY THE LUNCH BREAK EVENING TASKS AND BACK TO HOME
  5. 5. Datos de Waze en México, 2015 9:00 a.m. 7:00 p.m. TENDENCIAS DIARIAS DE CONDUCCIÓN
  6. 6. TENDENCIAS SEMANALES DE CONDUCCIÓN L M M J V S D Datos de Waze en México, 2015
  7. 7. México | Tendencias de Conductores
  8. 8. México | Tendencias de Conductores
  9. 9. México | Tendencias de Conductores Tendencias durante el “Buen Fin” 2015 Datos de Waze en México, 2015
  10. 10. COMPLEMENTAR OOH
  11. 11. COMPLEMENTAR OOH
  12. 12. CONTEXTO
  13. 13. Euro 2016 | Stade de France El comportamiento de un país.
  14. 14. Euro 2016
  15. 15. Euro 2016
  16. 16. Euro 2016 | Stade de France Donde comenzaron su ruta?
  17. 17. “...context — a largely untapped element that can provide such an in-depth understanding of customers that marketers may then begin to anticipate people’s needs, wants, affinities and expectations. Rebecca Lieb Agosto 2016
  18. 18. @jaimemiliohea “Estoy listo para pelear a cualquiera que no crea que @waze con la voz de chester es el mejor invento del mundo.”
  19. 19. @mhytos “@waze_es tuve que formatear mi movil y perdí la voz de los avengers...fue triste…”
  20. 20. ¡GRACIAS! ericruiz@google.com @ericmartinruiz

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