2. “It is not the strongest of the
It is not the strongest of the
species that survives, nor the
p ,
most intelligent, but the one
most responsive
to change.
to change ” —Charles Darwin
13. “The battleground in business has shifted
from
winning on superior products,
to winning on superior service,
to winning on superior service
to winning by providing a
SUPERIOR EXPERIENCE
SUPERIOR EXPERIENCE”
Andrea Pontremoli
Chairman & CEO IBM Italy