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- 1. Pam Jue · John Kim · Meghana Khandekar Prototyping User Experiences · 25 April 2013 · SVA IXD Control your vices. Reach your goals.
- 2. Hi. We are a think tank.
- 4. CurrentTrends 52% Americans spend more than what they earn $1.33 spent of every $1 earned 25% Americans have more debt than savings 20% overspend their income by more than $100 every week 50% Americans set up a monthly budget 21% fail to meet that budget
- 5. How can people become more aware of & improve their spending habits? Question
- 6. Insights
- 7. UserResearch—Thisdoesnotwork Lack of budgeting. Short term thinking. No system of saving. Lack of education at early age. Just can’t stop certain behaviors & buying patterns. Mint is too cumbersome too upkeep.
- 8. UserResearch—Thisworks Clear goals. Constant reminders of financial status. Mechanisms to help them change course. Concrete visualization of real value of money. Simple is a step in the right direction.
- 9. Research—Experts Dan Ariely It’s not that we’re spending a lot of money, we’re not spending it efficiently BJ Fogg Changing tiny habits leads to changes in bigger habits Charles Duhigg
- 10. Process
- 11. Audience—You&Banks People need help with: changing their negative habitual spending behavior setting goals getting reminders of financial status
- 12. ADVICELY
- 13. Advicely helps you control your vices, reach your life goals & save money. Advicely
- 17. Advicely—System setup YOU bank vices etc chase,bankofamerica,wellsfargo,etc YOU buy vice recognizes your patterns over time buy vice illustrates the true value of that $ amount over time (past, present & future) notifies you of your patterns buy alternate or cheaper transfer $ you saved by buying alternative into your goal YOU notifies you of success continues to transfer $ until goal is reached abandon goal goal &cost travel,education,emergencyfund,etc
- 18. Control your vices. Reach your goals. Advicely needs the support and partnership of banks. Will you join us?
- 19. Pam Jue · John Kim · Meghana Khandekar Prototyping User Experiences · 25 April 2013 · SVA IXD Thankyou