1. CMC and Effectiveness
in Minor League Sports
Kimberly Morgan
COMM 6011: Communications in Organizations
Final Project

2. Organizational
Contacts
• Art Davis, Director of
Finance
• Mike
Lannom, Concessions/
Bar Manager
• Jonathan
Jones, Inside Sales
Representative

3. Literature
Review
• Computer-Mediated Communication
(CMC)
• Social Media Perspectives

4. Literature Review
CMC and
Stress
CMC and
Status
Effects
CMC and
Effects on
Behavior
CMC and
Satisfaction
CMC and
Productivity

5. 10-Point Communication Plan

6. Communication Plan
Internal Directives External Directives
1. Don’t Be an Over-loader 6. Be Fun!
2. Be Available 7. Be Timely
3. Be Encouraging 8. Don’t Be a Stalker
4. Be Productive 9. Be Smart, Think “Professional”
5. Keep the Old, Incorporate the
New
10. Don’t Loose Sight of Your
Purpose

7. Internal Directives
1. Don’t Be an Over-loader
2. Be Available
3. Be Encouraging
4. Be Productive
5. Keep the
Old, Incorporate the New

8. External Directives
6. Be Fun!
7. Be Timely
8. Don’t Be a Stalker
9. Be Smart! Think
“Professional”
10.Don’t Loose Sight of Your
Purpose

9. Thanks for your attention!