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20.2
EVALUATING STOCK
TURNOVER RATIO
© Michael Allison, Trinity Grammar School.
Author’s permission required for external use
 Evaluating these figures… What does this figure mean?
20.2 EVALUATING STOCK
TURNOVER RATIO
Stock Turnover Ratio =
Average Stock Level
Cost of Goods Sold
=
20000
40000
= 2
On average, at any
one time, the firm
has $20,000 of
stock on hand.
$20,000 $20,000
© Michael Allison, Trinity Grammar School.
Author’s permission required for external use
 Evaluating these figures… What does this figure mean?
Stock Turnover
in Days
=
Cost of Goods Sold
Average Stock x 365
=
40000
20000 x 365
= 183
days
On average, at any
one time, the firm
has $20,000 of
stock on hand.
It takes the firm 183 days to sell all of its stock
$20,000 $20,000
It takes the firm another 183 days to sell all of its stock again
183 days 183 days
20.2 EVALUATING STOCK
TURNOVER RATIO
© Michael Allison, Trinity Grammar School.
Author’s permission required for external use
 How to interpret the figure…
Stock
Turnover Ratio
= 2.0
<
Total stock is sold out
2 times this period
Stock
Turnover Ratio
= 1.0
Total stock is sold out
1 time this period
Liquidity – the
firm will receive
cash from sales
slower
< Stock
Turnover Ratio
= 3.0
Total stock is sold out
3 times this period
Liquidity – the
firm will receive
cash from sales
faster
More stock may
have been
bought in bulk at
a lower price
The firm may
have lowered
prices to
increase sales
20.2 EVALUATING STOCK
TURNOVER RATIO
© Michael Allison, Trinity Grammar School.
Author’s permission required for external use
 How to interpret the figure…
<
All stock is sold every
183 days
All stock is sold every
95 days
Liquidity – the
firm will receive
cash from sales
faster
<
All stock is sold every
271 days
Liquidity – the
firm will receive
cash from sales
slower
= 183
days
Stock
Turnover
in Days
= 271
days
Stock
Turnover
in Days
= 95
days
Stock
Turnover
in Days
More stock may
have been
bought in bulk
at a lower price
The firm may
have lowered
prices to
increase sales
20.2 EVALUATING STOCK
TURNOVER RATIO
© Michael Allison, Trinity Grammar School.
Author’s permission required for external use
 But how long should it take to sell stock?
 What is an acceptable time to take to sell stock?
1 day?
3 days?
7 days?
30 days?
90 days?
180 days?
20.2 EVALUATING STOCK
TURNOVER RATIO
© Michael Allison, Trinity Grammar School.
Author’s permission required for external use
 How to evaluate Stock Turnover? There are several ways:
 Comparison with turnover figures from previous reporting
periods – how did we do last period compared to past periods?
 Comparison with management’s budgeted expectations – what
did we expect to achieve?
 Consideration of the type of stock sold – is this ratio good
given the type of stock we sell?
 Comparison with an industry average – what did similar
businesses achieve? What did our competitors achieve?
 Credit terms offered – e.g. if the supplier offers you 30 day
terms then stock should be sold within that time frame
20.2 EVALUATING STOCK
TURNOVER RATIO
© Michael Allison, Trinity Grammar School.
Author’s permission required for external use
 How to evaluate Stock Turnover? There are several ways:
 Comparison with turnover figures from previous reporting
periods – how did we do last period compared to past
periods?
= 47
days
Stock
Turnover
in Days
Good result?
2014 2015
Stock Turnover in Days 47
2014 2015
Stock Turnover in Days 31 47
2014 2015
Stock Turnover in Days 47
2014 2015
Stock Turnover in Days 64 47
20.2 EVALUATING STOCK
TURNOVER RATIO
© Michael Allison, Trinity Grammar School.
Author’s permission required for external use
 How to evaluate Stock Turnover? There are several ways:
 Comparison with management’s budgeted expectations – what
did we expect to achieve?
Stock
Turnover Ratio
= 1.5 Good result?
Budget Actual
Stock Turnover 1.5
Budget Actual
Stock Turnover 1.2 1.5
Budget Actual
Stock Turnover 1.5
Budget Actual
Stock Turnover 1.9 1.5
20.2 EVALUATING STOCK
TURNOVER RATIO
© Michael Allison, Trinity Grammar School.
Author’s permission required for external use
 How to evaluate Stock Turnover? There are several ways:
 Consideration of the type of stock sold – is this ratio good
given the type of stock we sell?
= 127
days
Stock
Turnover
in Days
Good result?= 35
days
Stock
Turnover
in Days
Good result?= 3
days
Stock
Turnover
in Days
Good result?
20.2 EVALUATING STOCK
TURNOVER RATIO
© Michael Allison, Trinity Grammar School.
Author’s permission required for external use
 How to evaluate Stock Turnover? There are several ways:
 Comparison with an industry average – what did similar
businesses achieve? what did our competitors achieve?
Stock
Turnover Ratio
= 18 Good result?
Stock
Turnover Ratio
= 15
Stock
Turnover Ratio
= 21 Stock
Turnover Ratio
= 17
20.2 EVALUATING STOCK
TURNOVER RATIO
© Michael Allison, Trinity Grammar School.
Author’s permission required for external use
 How to evaluate Stock Turnover? There are several ways:
 Credit terms offered – e.g. if the supplier offers you 30 day
terms then stock should be sold within that time frame
= 38
days
Stock
Turnover
in Days
Good result?
Stock Turnover = 38 days
Supplier’s credit terms
30 days
Stock Turnover = 38 days
Supplier’s credit terms
60 days
20.2 EVALUATING STOCK
TURNOVER RATIO
© Michael Allison, Trinity Grammar School.
Author’s permission required for external use
TASK
In-class Homework
SQ6 X
SQ7 X
Ex20.1 X
Ex20.2 X
Ex20.3 (not d) X

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20.2 Evaluating Stock Turnover Ratio

  • 2. © Michael Allison, Trinity Grammar School. Author’s permission required for external use  Evaluating these figures… What does this figure mean? 20.2 EVALUATING STOCK TURNOVER RATIO Stock Turnover Ratio = Average Stock Level Cost of Goods Sold = 20000 40000 = 2 On average, at any one time, the firm has $20,000 of stock on hand. $20,000 $20,000
  • 3. © Michael Allison, Trinity Grammar School. Author’s permission required for external use  Evaluating these figures… What does this figure mean? Stock Turnover in Days = Cost of Goods Sold Average Stock x 365 = 40000 20000 x 365 = 183 days On average, at any one time, the firm has $20,000 of stock on hand. It takes the firm 183 days to sell all of its stock $20,000 $20,000 It takes the firm another 183 days to sell all of its stock again 183 days 183 days 20.2 EVALUATING STOCK TURNOVER RATIO
  • 4. © Michael Allison, Trinity Grammar School. Author’s permission required for external use  How to interpret the figure… Stock Turnover Ratio = 2.0 < Total stock is sold out 2 times this period Stock Turnover Ratio = 1.0 Total stock is sold out 1 time this period Liquidity – the firm will receive cash from sales slower < Stock Turnover Ratio = 3.0 Total stock is sold out 3 times this period Liquidity – the firm will receive cash from sales faster More stock may have been bought in bulk at a lower price The firm may have lowered prices to increase sales 20.2 EVALUATING STOCK TURNOVER RATIO
  • 5. © Michael Allison, Trinity Grammar School. Author’s permission required for external use  How to interpret the figure… < All stock is sold every 183 days All stock is sold every 95 days Liquidity – the firm will receive cash from sales faster < All stock is sold every 271 days Liquidity – the firm will receive cash from sales slower = 183 days Stock Turnover in Days = 271 days Stock Turnover in Days = 95 days Stock Turnover in Days More stock may have been bought in bulk at a lower price The firm may have lowered prices to increase sales 20.2 EVALUATING STOCK TURNOVER RATIO
  • 6. © Michael Allison, Trinity Grammar School. Author’s permission required for external use  But how long should it take to sell stock?  What is an acceptable time to take to sell stock? 1 day? 3 days? 7 days? 30 days? 90 days? 180 days? 20.2 EVALUATING STOCK TURNOVER RATIO
  • 7. © Michael Allison, Trinity Grammar School. Author’s permission required for external use  How to evaluate Stock Turnover? There are several ways:  Comparison with turnover figures from previous reporting periods – how did we do last period compared to past periods?  Comparison with management’s budgeted expectations – what did we expect to achieve?  Consideration of the type of stock sold – is this ratio good given the type of stock we sell?  Comparison with an industry average – what did similar businesses achieve? What did our competitors achieve?  Credit terms offered – e.g. if the supplier offers you 30 day terms then stock should be sold within that time frame 20.2 EVALUATING STOCK TURNOVER RATIO
  • 8. © Michael Allison, Trinity Grammar School. Author’s permission required for external use  How to evaluate Stock Turnover? There are several ways:  Comparison with turnover figures from previous reporting periods – how did we do last period compared to past periods? = 47 days Stock Turnover in Days Good result? 2014 2015 Stock Turnover in Days 47 2014 2015 Stock Turnover in Days 31 47 2014 2015 Stock Turnover in Days 47 2014 2015 Stock Turnover in Days 64 47 20.2 EVALUATING STOCK TURNOVER RATIO
  • 9. © Michael Allison, Trinity Grammar School. Author’s permission required for external use  How to evaluate Stock Turnover? There are several ways:  Comparison with management’s budgeted expectations – what did we expect to achieve? Stock Turnover Ratio = 1.5 Good result? Budget Actual Stock Turnover 1.5 Budget Actual Stock Turnover 1.2 1.5 Budget Actual Stock Turnover 1.5 Budget Actual Stock Turnover 1.9 1.5 20.2 EVALUATING STOCK TURNOVER RATIO
  • 10. © Michael Allison, Trinity Grammar School. Author’s permission required for external use  How to evaluate Stock Turnover? There are several ways:  Consideration of the type of stock sold – is this ratio good given the type of stock we sell? = 127 days Stock Turnover in Days Good result?= 35 days Stock Turnover in Days Good result?= 3 days Stock Turnover in Days Good result? 20.2 EVALUATING STOCK TURNOVER RATIO
  • 11. © Michael Allison, Trinity Grammar School. Author’s permission required for external use  How to evaluate Stock Turnover? There are several ways:  Comparison with an industry average – what did similar businesses achieve? what did our competitors achieve? Stock Turnover Ratio = 18 Good result? Stock Turnover Ratio = 15 Stock Turnover Ratio = 21 Stock Turnover Ratio = 17 20.2 EVALUATING STOCK TURNOVER RATIO
  • 12. © Michael Allison, Trinity Grammar School. Author’s permission required for external use  How to evaluate Stock Turnover? There are several ways:  Credit terms offered – e.g. if the supplier offers you 30 day terms then stock should be sold within that time frame = 38 days Stock Turnover in Days Good result? Stock Turnover = 38 days Supplier’s credit terms 30 days Stock Turnover = 38 days Supplier’s credit terms 60 days 20.2 EVALUATING STOCK TURNOVER RATIO
  • 13. © Michael Allison, Trinity Grammar School. Author’s permission required for external use TASK In-class Homework SQ6 X SQ7 X Ex20.1 X Ex20.2 X Ex20.3 (not d) X