Segmentation, Targeting and Positioning (STP) is a strategic approach in Modern Marketing.

1. Segmentation
Targeting
Positioning

2. Segmentation
 Demographics
 Psychographics
 Geography
 Behavioral
 Belief and Values

3. Targeting
 The Right Message
 Via the Right Channel
 To the Right Person
 At the Right Time

4. Positioning
 Identify Target Customers
 Define the Market
 Make a Promise
 Present Evidence or Support

5. STP Process

6. Thank You