Ümİt Aydın is a civil engineer who works in market research. Market research involves analyzing demand conditions, sales forecasts, and developing new markets. It is important for making strategic decisions and standing out from competitors by showing better performance and identifying growth areas and trends. To develop a successful business strategy requires a thorough understanding of the market and customers gained through carefully following dynamics, competition, and being able to respond accurately to rapid changes. Market research methods have been developed for different purposes like forecasting demand, understanding consumer behavior, or testing new products through surveys of selected regions or countries. Market research first began in the 1920s in Germany, Sweden, and France, and was developed in the US after World War II,