1. ÜMİT
AYDIN
125093
CİVİL ENG.
Market Research
Market research (market research), demand conditions in the various markets, sales forecasts, and
development of new markets for goods in particular in the areas of research.
Shown in the display market is operating correctly or when strategic decisions to be evaluated is one
of the most important preconditions. Key competitors to show better performance than the
competition and stand out, realizing that the best growth areas and market trends.
To develop a successful business strategy, business, requires a thorough understanding of the market
and customers. Very good to follow the dynamics of the market, the competitive environment, longterm withstand the external environment in order to respond to the rapid developments of accurate
and reliable market research needs to be done.
Various research methods have been developed depending on the purpose of market research. They
are sellers of sales in the past on the basis of expectations or forecasts of future demand of a
product, consumer behavior, product preferences, or in the surveys carried out across the country or
a particular region, in order to test a new release of the property include an area specially selected.
The current sense of the market research for the first time in the 1920s in Germany, Sweden and
France, began in the 1930s. II. After World War II, and the use of techniques of market research
companies in the United States by leading the development of these techniques has enabled the
spread of Western Europe, and Japan. Industrialized economies, market research, market sales of
goods are usually produced by a certain company in order to collect the necessary information on
the conditions of demand and executed.
To compile market research in emerging economies is intended for more general information.