busnoess

1. 1
Market and Marketing Research
Market Research Researching the immediate competitive
environment of the marketplace, including
customers, competitors, suppliers,
distributors and retailers
Market research will give you the data you need to identify and reach your target
market at a price customers are willing to pay.
Marketing Research Includes all the above plus:
- companies and their strategies for products
and markets
- the wider environment within which the firm
operates (e.g. political, social, etc)
Marketing research is the systematic gathering, recording and analyzing of data
about problems relating to the marketing of goods and services.

2. 2
Marketing Mix

3. 3
New Product Development and Research

4. 4
Market Research for NPD

5. 5
Topics of the Market Research
– Product Image
– Market Awareness
– Brand Image
– Distribution Channels
– Advertisement
– Retention
– Pricing
– Packaging
– Service
– NPD
– Consumer requests

6. 6
Spending on Market Research by Sector in the UK