As “soda” and “pop” sales continue on their trending decline, restaurateurs nationwide have responded with new, innovative beverage options to better engage the consumer and drive profitable sales.

1. Beverages
BOOMINGAs “soda” and “pop” sales continue on their trending decline,
restaurateurs nationwide have responded with new, innovative beverage
options to better engage the consumer and drive profitable sales.
IT’S A GREAT YEAR FOR BEVERAGES IN THE FOOD SERVICE INDUSTRY!
You don’t have to serve alcohol to add a local brew to your menu. Artisanal soft drinks
delight diners with unique flavors and natural ingredients.
Drinks can be dessert, too. From malts to floats to spiked adult shakes, these soda
fountain throwbacks are complementing meals (and growing tabs) across the country.
Tea is rising in popularity, and according to some sources demand for tea in the
U.S. is expected to overtake coffee in the coming years. Tea is being used as a base
ingredient in everything from craft cocktails to lattes to smoothies.
Want in on the beverage boom? Peruse these beverage suggestions
and discover the trends that are stirring up drink sales nationwide.
Craft Beer
Juice
Coffee
Lemonade
Cocktails
Artisanal Soft Drinks
Milkshakes
Teas
Looking to bring variety and local flavor to your beverage menu? From porters to pilsners,
independent craft breweries offer a broad range of options to lift your diners’ spirits.
As diners become increasingly health-conscious, fresh fruit juice offerings are proving
increasingly popular. Fruit “mocktails” and smoothies add a broad selection of choices
for your menu.
From our website to our stores and our team, we aim to provide the best.
A past FE&S nationwide dealer of the year winner, MissionRS.com is known nationwide for our dedication to extraordinary customer service, a family-like
atmosphere, and strong commitment to the industry. Our team is comprised of Restaurant Supply and Equipment experts that are focused on our customer
success. Long-term relationships and customers have helped us grow, and we’re committed to continuing that personal service.
Some interesting references:
https://www.brewersassociation.org/industry-updates/2014-craft-beer-data-infographic/
http://nrn.com/beverage-trends/nancy-kruse-bret-thorn-talk-nonalcoholic-beverage-trends
http://www.qsrmagazine.com/news/restaurants-shifting-their-beverage-strategies
http://www.qsrmagazine.com/exclusives/craft-soda-steps-bat
http://www.restaurantbusinessonline.com/menu/beverage-trends/menus-offer-new-takes-milkshakes
http://www.seattledining.com/Archive/Beverage%20Column/beverage_tea_trends_byers_2015.aspx
http://www.teausa.com/14655/tea-fact-sheet
http://www.bevindustry.com/articles/88556-state-of-the-beverage-industry-report
www.MissionRS.com
There’s nothing new about coffee—people have enjoyed its energy-boosting effects for
over 600 years. What is new is the increasing popularity of iced coffee and specialty
espresso beverages.
Not just a summer beverage anymore! Studies show that lemonade sales drop only 0.2%
during non-summer months. Today, lemonade is trending as a pleasantly surprising pair
for sushi and seafood entrees.
New trends in cocktails are spurring sales. Skinny cocktails use low-calorie sweeteners
to add a healthy twist to drink menus. Mini-cocktails are encouraging diners to discover a
new favorite drink. And flavored whiskeys add new variations to tried-and-true cocktails.
Number of American craft breweries in 2015: Over 3,400
Increase in iced coffee service, 2005-2015: 32%
Lemonade servings ordered April 2014 – April 2015 (US): 1.4 billion
Cocktails containing cinnamon-flavored whiskey: Up 27% from 2013—2014
Point of differentiation: Craft soda owns <1% of the total soda market
American restaurants serving milkshakes in 2015: 5%
Tea sales are expected to increase by 100% in the next 5 years!
Diners more likely to order beverages containing 100% Fruit Juice: 38%
Diners more likely to order beverages containing natural ingredients: 32%
Of course, new beverage options may require new equipment.
That’s where Mission Restaurant Supply comes in. MissionRS.com makes it easy for you to make the most of these exciting
new beverage trends! If you have any questions, or need a partner in supply as beverages continue to boom, please reach out.
Soda sales
declined by
7% in 2015