What About Generation Z?
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Generation Z is the next generation of diners that restaurants need to prepare for. They have different tastes and preferences than previous generations. To attract Generation Z customers, restaurants should offer simple menus with only a few essential items due to their short attention spans. They are interested in ethnic foods and local, sustainable options. Generation Z is also very health conscious at a young age, so restaurants need to move away from fast food staples. Presentation of food is important for this social media-savvy generation in order to gain more online attention and reviews.
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Running Heading El’s Hell fire Kitchen Elizabeth Maidment 1.docx
Running Heading: El’s Hell fire Kitchen Elizabeth Maidment 1
El’s Hell fire Kitchen Elizabeth Maidment 9
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Running Head: JANE’S SITUATIONAL ANALYSIS 1
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Running Heading El’s Hell fire Kitchen Elizabeth Maidment 1.docx
Running Heading: El’s Hell fire Kitchen Elizabeth Maidment 1
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Running Head: JANE’S SITUATIONAL ANALYSIS 1
Title: Jane’s Situational Analysis
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Jane’s situational analysis
Jane’s is one of the leading companies in the world in the food production industry. It has over 40,000 retails in more than 200 countries (Atlanta, Scholarly Editions 2013). Its annual sales range from 35 Billion dollars.
Products and services offered
Jane’s company offers the following products and services to its customers. These products include milkshakes, yoghurts, sandwiches, burgers, bhanjias, beverages and many more types of foods. Its location offers these services during breakfasts, dinners, lunch hours and night hours. These make the company more competitive hence creating a competitive advantage compared to other companies offering the same products and services.
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This analysis is a strategic tool for planning that is used in assessing the company strengths, opportunities, weaknesses, threats and the company’s trend in its plan and projects (50MINUTES.COM. 2015).
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Equity in the Brand
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The cost of menus is not high
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OuterBrand, LLC has developed a brand identity for 500Cal. This is the brand style guide that was created for 500Cal franchise. The style guide talks about the brand development in various stages of development. The guide is broken down into 3 different sections, Research, Development and Implementation.
500Cal is a fast food franchise that OuterBrand, LLC had an opportunity to brand. During the branding process we focused on brand positioning, brand engagement and the brand voice.
Please view the 500Cal brand guide.
April 2015 buzzReport
For our April buzzReport, Buzz Marketing Group is proud to present the third installment of our four-part 2015 Millennial Retail Report! Here, you will get the chance to dive into the world of the Millennial and gain insight into how they shop, what they buy, how much they spend, and how they want to interact with retailers.
This information is useful to any brand or retailer that hopes to better understand the Millennial generation. So what are you waiting for? Dive in!
MKT 333 Job Final
Chipotle opened its first restaurant in 1993 with a mission to provide high-quality, fresh ingredients in a fast food setting. Over 20 years later, Chipotle remains committed to its "Food With Integrity" values. The document analyzes secondary research on fast casual dining brands and customer loyalty. It finds that college students are loyal to brands like Chipotle and Panera due to their marketing strategies. The document recommends Chipotle foster greater loyalty and engagement across different cultures by expanding rewards programs and increasing social media interactions.
MKTG321-01_Part3.doc
This document provides a marketing research report on an Italian pizza restaurant. It includes an executive summary, introduction, objectives, literature review, secondary data analysis, research methodology, empirical findings, discussions, limitations, and conclusions/recommendations. The report was prepared by a marketing research team for a college marketing research class. It analyzes the pizza restaurant industry and college student customer base to understand preferences and develop brand marketing strategies. Empirical research was conducted through surveys of college students to understand pizza purchasing behaviors and satisfaction factors. The report aims to provide insights to help an Italian pizza restaurant effectively market to college students.
590_IMCfinal_final
This document presents an integrated marketing plan called "[AMP]lify" for the Kansas State University Center for Rural Enterprise Engagement. It was created by Marie Annexstad, Topanga McBride, and Samuel Pearson of the creative agency "[AMP]lify Creative". The plan includes research on the grass-fed beef industry in Kansas and potential clients. It proposes launching an initiative called "The Big Steer" using tactics across multiple channels in a timed timeline. The goal is to build awareness of and engagement with the Center among grass-fed beef producers in Kansas to help promote their businesses.
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What About Generation Z?
- 1. It’s time to starting thinking about the next generation. The first members of Generation Z are venturing out to cafes and restaurants, finding new favorites and sharing their discoveries on social media. As their spending power grows, one question looms: What can restaurants do to win fans from Generation Z? Not so Fast, FoodKeep it Simple International Tastes The teen diet has long been associated with a few staples—pizza, tacos, burgers, and other fast foods. However, Generation Z is becoming more health-conscious at a younger age. Average attention spans are declining—down to 8 seconds, for Generation Z. Respond by shrinking menus to a few essential offerings. 66% of adults who enjoy ethnic food say their children share their enthusiasm. Ethnic variety is becoming part of the “normal” American palate. ZGENERATION What about 5 things you need to know to be ready for the next generation of diners... From our website to our stores and our team, we aim to provide the best. A past FE&S nationwide dealer of the year winner, MissionRS.com is known nationwide for our dedication to extraordinary customer service, a family-like atmosphere, and strong commitment to the industry. Our team is comprised of Restaurant Supply and Equipment experts that are focused on our customer success. Long-term relationships and customers have helped us grow, and we’re committed to continuing that personal service. Some interesting references: http://food-management.com/news-trends/k-12-director-survey-examines-gen-z-food-trends http://www.statisticbrain.com/attention-span-statistics/ http://afterthemillennials.com/2015/04/16/generation-z-and-the-future-of-food/ https://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?src=CF www.MissionRS.com If you’re looking to serve a new generation of diners, it helps to have a partner. Mission Restaurant Supply helps restaurants, cafes, and diners around the nation with award-winning equipment and supply service. Learn more online or call us at 1-877-693-0951. Generation Z is coming. You ready? 76% of Gen Z is concerned about humanity’s impact on the environment. Local, sustainable options are their faves. Click here to learn the how and why of serving local food Conscious CuisineThe Brag Factor“Let me take a selfie.” Photo-friendly food is huge with this social-media-savvy group. A focus on presentation is helping many restaurants score more likes and hashtags. Z: The generation born after the Millennials, starting with individuals born in 2001. There are around 61 million members of Gen Z in America— of the total population. 19%