2. Who is Danielle Brants?
● Founder of Guten
● Named one of the “10 Innovators Under 35” by the MIT
Technology Review
● Used to work as General Electric's (GE) New Business Associate
Director
● Resigned after around 2 and a half years (2014)
● From then on, she decided to work on the aspect of education in
Brazil and thus founded Guten
3. Who is Danielle Brants?
● Danielle Brants graduated from a local university with a degree
in business administration.
● In 2013, she changed the direction of her career and focused
more on improving the lives of others.
4. Guten
● An interactive reading platform for elementary students
designed to improve engagement and reading comprehension
● Motto: “foster reading proficiency and engagement for Brazilian
students, creating a new generation of readers.”
● Make content like news stories and current events fun by
“gamifying” it
5. History of Guten
● Guten was born in 2014 from a powerful motivation to enable
young people to develop the critical vision through the reading
of current events
● Guten started off as a small classroom tool for Brazilian kids
soon turned into a platform for more than 45 thousand students
and teachers to learn and grow
6. Reason for the founding of Guten
● It was due to her sectoral analysis of customer needs on the
importance of education for the transformation of the country.
● She was saddened to find out that the young people in Brazil are
literate and able to decode words but are unable to make sense
of the words given to them.
7. Impact of Guten
● To date, 25,000 students across 70 schools use Guten for their
everyday learning
● Guten stimulates and engages students in learning.
● Has currently raised $1.1 million dollars for the aspect of
education
