1. HOW
TO GET THE
VOTES

2. FOR THE PAST 4 DAYS,
WE’VE DONE OUR BEST
TO ANSWER
ONE SIMPLE QUESTION….

3. HOW CAN WE GET
THOSE
YOUNG PEOPLE TO
VOTE?

4. TO ANSWER THIS
QUESTION.

5. RESEARC
H

6. LET’S GO THROUGH SOME
FACTS

7. THE
PARTICIPATION
OF THE 18-24
YEARS OLDS IS
AN AVERAGE 29%

8. SO WHY DON’T THEY
VOTE?

9. THE’RE JUST
NOT
INTERESTED

10. ONLY
30%
OF THE YOUNG
PEOPLE FEELS
CLOSE TO ANY OF
THE POLITICAL
PARTIES

11. ALSO
A HUGE PART OF
THE YOUNGSTERS…

12. DOESN’T EVEN
KNOW
THEY CAN VOTE
FOR THE EU

14. LET’S GET THEM
OFF THEIR
LAZY
BUTTS

15. AND GET THEIR
VOTE

16. STRATEGY

17. LET’S REACH THAT
TARGET
GROUP

18. STUDENTS LIVING IN
THE EU IN THE
AGE GROUP OF
18-24 YEARS
OLD

19. LET’S REACH THAT
GOAL

20. INCREASE THE NUMBER
OF STUDENTS WITH
5%
VOTE
TO
AT THE EU ELECTIONS
IN MAY 2014

21. HOW?

22. INFORMATION
AND
AWARENE
CAMPAIGN
SS

23. CONCEPT?

24. SHOCK
EFFECT

25. &
EXAGGERATION

26. SLOGAN
WHAT IF..

27. WHAT IF..
THERE WEREN’T ANY
RULES AGAINST
AIR POLLUTION

28. WHAT IF..
THE BORDERS OF
THE EU WOULD BE
CLOSED

29. WHAT IF..
THE EU DIDN’T DO
ANYTHING ABOUT
THE NSA

30. CAMPAIGN

31. USING
DIRECT
COMMUNICATION

32. MAIN
COMMUNICATION
TOOL

33. VOTING BOOTH

35. 27
COUNTRIES

36. EACH COUNTRY
10
UNIVERSITIES

37. THAT’S
270
VOTING BOOTHS!!

38. BRING IT ON!

39. BUT
THAT’S
NOT
ALL..

40. SUB
COMMUNICATION
TOOLS

41. CREATE
AWARENESS

42. WITH THE
FLYER

44. NO, THAT’S
NOT ALL..

45. LET’S USE..

46. SOCIAL
MEDIA

47. CREATE
FACEBOOK &
TWITTER
ACCOUNT

48. &
SCHOOLS
POSTING
ABOUT THE
VOTING BOOTS

49. NO, THAT’S NOT ALL..

50. BIG
POSTERS

52. AND…

53. DIRECT
MAIL

54. BUT THAT’S NOT ALL…

55. TV SPOT

56. NOW

57. LET’S

58. GET

59. THOSE

60. VOTES!!

61. A
PRESENTATIO
BY
N

62. GEART
VAN ASSEN
&
MIRJAM
VAN KEULEN