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How to design the
best supplier pay-out
strategy for your
Mirakl marketplace
Mirakl Payout
Audio Issues?
● Reach out to @Mirakl Marketing in the chat
● Dial-in and computer audio are available
Slides & Recording
● Slides and recording will be available and sent
via email within 48 hours
Q&A
● Please submit your questions in the question
tab on the bottom of your screen.
● Questions will be answered at the end of the
presentation.
Welcome to our masterclass!
Andy Barker Haanee Monem
EVP Financial Services Director of Client Success
PAYMENT EXPERT MARKETPLACE EXPERT
Takeaways
At the end of this Masterclass,
you’ll know
✓ How Marketplace payment differs from
traditional eCommerce, and why it’s
important
✓ How to build the best payment
workflow for your Mirakl marketplace
✓ Legal requirements & technical
challenges to be aware of
Marketplace supplier pay-out is
your most direct lever for
marketplace growth
The marketplace business model is a new norm
More platform growth
6x
Marketplace and dropship
platforms increased at
six-times the rate of
eCommerce – a wider gap than
the 2x growth in 2020 and 2021.
Source: Enterprise Marketplace Index by Mirakl, June 2023
99
global
retailers
50k
sellers
$4B
gross merchandise
value (GMV)
120M
SKUs
Featured in the 2023 Enterprise
Marketplace Index by Mirakl
Source: Enterprise Marketplace Index by Mirakl, June 2023
But there’s a little problem
The payment industry wasn’t built for marketplaces
eCommerce payment flow
Buyer
Payment
Good & Services
Marketplace payment flow
Buyer
The North Face Patagonia Outdoor Research
Payment
Summit.com
Good & Services
1P Operator
3P Suppliers
Marketplace payment flow
Buyer
The North Face Patagonia Outdoor Research KYC
PAY-
IN
PAY-
OUT
MTL PSD2
Payment
Good & Services
Summit.com
1P Operator
3P Suppliers
We heard you say…
26% drop
“We lose more than a quarter of our
suppliers during KYC onboarding”
Marketplace Operator, North America
KYC / KYB
acronym
KNOW YOUR CUSTOMER / BUSINESS
Know Your Customer are guidelines and regulations in
financial services that require professionals to verify the
identity, suitability, and risks involved with maintaining a
business relationship with a customer or business.
~6 weeks
“We fail to respect our set supplier
pay-out frequency of one month, it can
take us up to 5, 6 or even 7 weeks”
Marketplace Operator, Italy
5 month delay
“New local constraints delayed our launch
in a new geography by 5 months”
Marketplace Operator, North America
MTL
acronym
Money Transmitter License
A type of license that legally allows a business entity to
provide money transfer services. MTL registration is required
state-by-state as well as federally with FinCEN of the US
Treasury Department.
PSD2
acronym
REVISED PAYMENT SERVICES DIRECTIVE
The Revised Payment Services Directive is an EU Directive,
administered by the European Commission to regulate
payment services and payment service providers throughout
the European Union and European Economic Area.
7 pay-ins
“We cannot afford to change all our
existing pay-in front-end integrations
for a specific pay-out provider.”
Marketplace Operator, Chile
Pay-out
noun
Marketplace supplier payment
In the context of marketplaces, a pay-out is a sum of money
that is owed to the supplier, that corresponds to the value of
goods sold via the marketplace minus fees or other charges.
Pay-in, on the other hand, is the amount of money paid by a
buyer to the marketplace for the whole order.
Your payment checklist
as a marketplace operator
YOU NEED TO YOU WANT TO
✓ Have all suppliers pass KYC
on-boarding
✓ Distribute the money from
buyers to different parties:
yourself and your suppliers
✓ Identify 1P and 3P funds
✓ Send money corresponding
to 3P orders to a segregated
bank account held by a
licensed provider
✓ Offer an easy & fast KYC
onboarding process
✓ Respect the payment
frequency you committed
on
✓ Let your suppliers choose
the pay-out currency
To build your marketplace supplier pay-out:
But you can’t afford to…
Increase administrative
burden on your team
Complicate supplier
on-boarding
Break front-end pay-in
integrations
Expand internationally with
no plan for pay-out
Summit.com
Remember…
Buyer
The North Face Patagonia Outdoor Research KYC
PAY-
IN
PAY-
OUT
MTL PSD2
Payment
Good & Services
1P Operator
3P Suppliers
Existing Pay-ins
Summit.com
Simplify supplier pay-out processes
Payment
Buyer
The North Face Patagonia Outdoor Research
Good & Services
Payout
1P Operator
3P Suppliers
MIRAKL PAYOUT CUSTOMER STORIES
Solving pay-out challenges,
one Mirakl marketplace at a time
The fashion brand continuing its
marketplace expansion to new geographies
CONTEXT
● B2C
● Fashion
● EU marketplace expanding to USA & UAE
● Global suppliers
CHALLENGE
● Expanding the marketplace to existing
websites selling owned product assortment
● Paying-out suppliers in their preferred
currency, irrespective of the shop currency
MIRAKL PAYOUT SOLUTION
● Easy cross-border KYC for each supplier
● Supplier can choose their pay-out currency
● One unique pay-out solution accessible from
the same Mirakl back-office
● Future proof solution: ready to scale when
adding new suppliers or geographies
The fashion brand expanding its marketplace to new geographies
Pay-ins
EUR USD SAR / AED
Mirakl Payout
Any currency
Store creation & KYC On-boarding made simple
The global home furnishings brand starting
a new marketplace on existing eCommerce
in multiple markets
CONTEXT
● B2C
● Home Furnishings
● Multi-geographies eCommerce switching to
marketplace with worldwide suppliers
CHALLENGE
● Launching a marketplace in multiple markets
● Each geography using specific pay-in providers
● Maintaining existing pay-ins while delivering a great
experience for all suppliers across geographies
MIRAKL PAYOUT SOLUTION
● One unique pay-out solution for all regions
● One KYC on-boarding per supplier, for all
geographies
● Pay-in agnostic: no need to change existing pay-in
front-end integrations, scalable with new pay-ins
● Secure supplier pay-out, leveraging segregated
accounts in line with MTL & PSD2 recommendations
The global home furnishings brand switching to a marketplace model
Mirakl
Payout
Adding a new pay-in PSP
The B2B marketplace with quick
launch & high growth ambitions
The B2B marketplace with fast launch & growth ambitions
CONTEXT
● B2B
● Pharmaceuticals
● US marketplace
● US suppliers
CHALLENGE
● Accelerating go-to-market timeframe 2 fold
compared to an in-house manual approach
● Adding a marketplace model to 1P ecommerce
with minimal impact on AR/AP team size
● Maintaining existing credit lines and payment
terms in place with buyers
MIRAKL PAYOUT SOLUTION
● Automation of 1P and 3P funds identification
● Automated supplier pay-out
● Supplier financing: increasing supplier loyalty
by paying them out on a set frequency, ahead of
buyer payment terms (60 days)
Pay-in
60 days
payment terms
Mirakl Payout
Monthly Supplier
payments
SUPPLIER 1
SUPPLIER 2
SUPPLIER 3
Takeaways
What you need to build your marketplace
supplier pay-out strategy
Automated 1P & 3P
Funds Identification
Easy & Fast KYC
On-Boarding
Secure Supplier
Pay-out
Pay-in PSP
Agnostic
International
Expansion Ready
Mirakl Payout
Q&A

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Design the Best Supplier Pay-out Strategy for Your Mirakl Marketplace

  • 1. How to design the best supplier pay-out strategy for your Mirakl marketplace Mirakl Payout
  • 2. Audio Issues? ● Reach out to @Mirakl Marketing in the chat ● Dial-in and computer audio are available Slides & Recording ● Slides and recording will be available and sent via email within 48 hours Q&A ● Please submit your questions in the question tab on the bottom of your screen. ● Questions will be answered at the end of the presentation. Welcome to our masterclass!
  • 3. Andy Barker Haanee Monem EVP Financial Services Director of Client Success PAYMENT EXPERT MARKETPLACE EXPERT
  • 4. Takeaways At the end of this Masterclass, you’ll know ✓ How Marketplace payment differs from traditional eCommerce, and why it’s important ✓ How to build the best payment workflow for your Mirakl marketplace ✓ Legal requirements & technical challenges to be aware of
  • 5. Marketplace supplier pay-out is your most direct lever for marketplace growth
  • 6. The marketplace business model is a new norm More platform growth 6x Marketplace and dropship platforms increased at six-times the rate of eCommerce – a wider gap than the 2x growth in 2020 and 2021. Source: Enterprise Marketplace Index by Mirakl, June 2023
  • 7. 99 global retailers 50k sellers $4B gross merchandise value (GMV) 120M SKUs Featured in the 2023 Enterprise Marketplace Index by Mirakl Source: Enterprise Marketplace Index by Mirakl, June 2023
  • 8. But there’s a little problem The payment industry wasn’t built for marketplaces
  • 10. Marketplace payment flow Buyer The North Face Patagonia Outdoor Research Payment Summit.com Good & Services 1P Operator 3P Suppliers
  • 11. Marketplace payment flow Buyer The North Face Patagonia Outdoor Research KYC PAY- IN PAY- OUT MTL PSD2 Payment Good & Services Summit.com 1P Operator 3P Suppliers
  • 12. We heard you say…
  • 13. 26% drop “We lose more than a quarter of our suppliers during KYC onboarding” Marketplace Operator, North America
  • 14. KYC / KYB acronym KNOW YOUR CUSTOMER / BUSINESS Know Your Customer are guidelines and regulations in financial services that require professionals to verify the identity, suitability, and risks involved with maintaining a business relationship with a customer or business.
  • 15. ~6 weeks “We fail to respect our set supplier pay-out frequency of one month, it can take us up to 5, 6 or even 7 weeks” Marketplace Operator, Italy
  • 16. 5 month delay “New local constraints delayed our launch in a new geography by 5 months” Marketplace Operator, North America
  • 17. MTL acronym Money Transmitter License A type of license that legally allows a business entity to provide money transfer services. MTL registration is required state-by-state as well as federally with FinCEN of the US Treasury Department.
  • 18. PSD2 acronym REVISED PAYMENT SERVICES DIRECTIVE The Revised Payment Services Directive is an EU Directive, administered by the European Commission to regulate payment services and payment service providers throughout the European Union and European Economic Area.
  • 19. 7 pay-ins “We cannot afford to change all our existing pay-in front-end integrations for a specific pay-out provider.” Marketplace Operator, Chile
  • 20. Pay-out noun Marketplace supplier payment In the context of marketplaces, a pay-out is a sum of money that is owed to the supplier, that corresponds to the value of goods sold via the marketplace minus fees or other charges. Pay-in, on the other hand, is the amount of money paid by a buyer to the marketplace for the whole order.
  • 21. Your payment checklist as a marketplace operator
  • 22. YOU NEED TO YOU WANT TO ✓ Have all suppliers pass KYC on-boarding ✓ Distribute the money from buyers to different parties: yourself and your suppliers ✓ Identify 1P and 3P funds ✓ Send money corresponding to 3P orders to a segregated bank account held by a licensed provider ✓ Offer an easy & fast KYC onboarding process ✓ Respect the payment frequency you committed on ✓ Let your suppliers choose the pay-out currency To build your marketplace supplier pay-out:
  • 23. But you can’t afford to…
  • 24. Increase administrative burden on your team Complicate supplier on-boarding Break front-end pay-in integrations Expand internationally with no plan for pay-out
  • 25. Summit.com Remember… Buyer The North Face Patagonia Outdoor Research KYC PAY- IN PAY- OUT MTL PSD2 Payment Good & Services 1P Operator 3P Suppliers
  • 26. Existing Pay-ins Summit.com Simplify supplier pay-out processes Payment Buyer The North Face Patagonia Outdoor Research Good & Services Payout 1P Operator 3P Suppliers
  • 27. MIRAKL PAYOUT CUSTOMER STORIES Solving pay-out challenges, one Mirakl marketplace at a time
  • 28. The fashion brand continuing its marketplace expansion to new geographies
  • 29. CONTEXT ● B2C ● Fashion ● EU marketplace expanding to USA & UAE ● Global suppliers CHALLENGE ● Expanding the marketplace to existing websites selling owned product assortment ● Paying-out suppliers in their preferred currency, irrespective of the shop currency MIRAKL PAYOUT SOLUTION ● Easy cross-border KYC for each supplier ● Supplier can choose their pay-out currency ● One unique pay-out solution accessible from the same Mirakl back-office ● Future proof solution: ready to scale when adding new suppliers or geographies The fashion brand expanding its marketplace to new geographies Pay-ins EUR USD SAR / AED Mirakl Payout Any currency
  • 30. Store creation & KYC On-boarding made simple
  • 31. The global home furnishings brand starting a new marketplace on existing eCommerce in multiple markets
  • 32. CONTEXT ● B2C ● Home Furnishings ● Multi-geographies eCommerce switching to marketplace with worldwide suppliers CHALLENGE ● Launching a marketplace in multiple markets ● Each geography using specific pay-in providers ● Maintaining existing pay-ins while delivering a great experience for all suppliers across geographies MIRAKL PAYOUT SOLUTION ● One unique pay-out solution for all regions ● One KYC on-boarding per supplier, for all geographies ● Pay-in agnostic: no need to change existing pay-in front-end integrations, scalable with new pay-ins ● Secure supplier pay-out, leveraging segregated accounts in line with MTL & PSD2 recommendations The global home furnishings brand switching to a marketplace model Mirakl Payout
  • 33. Adding a new pay-in PSP
  • 34. The B2B marketplace with quick launch & high growth ambitions
  • 35. The B2B marketplace with fast launch & growth ambitions CONTEXT ● B2B ● Pharmaceuticals ● US marketplace ● US suppliers CHALLENGE ● Accelerating go-to-market timeframe 2 fold compared to an in-house manual approach ● Adding a marketplace model to 1P ecommerce with minimal impact on AR/AP team size ● Maintaining existing credit lines and payment terms in place with buyers MIRAKL PAYOUT SOLUTION ● Automation of 1P and 3P funds identification ● Automated supplier pay-out ● Supplier financing: increasing supplier loyalty by paying them out on a set frequency, ahead of buyer payment terms (60 days) Pay-in 60 days payment terms Mirakl Payout Monthly Supplier payments SUPPLIER 1 SUPPLIER 2 SUPPLIER 3
  • 37. What you need to build your marketplace supplier pay-out strategy Automated 1P & 3P Funds Identification Easy & Fast KYC On-Boarding Secure Supplier Pay-out Pay-in PSP Agnostic International Expansion Ready