Seconcond proposal for Uniqlo

1. 電子商務經營提案2
RICH WU

2. Agenda
# One Uniqlo
# 3 years business plan
# How to improve UI/UX for official website

3. One Uniqlo

4. Touching on how to buy
15 years ago the average consumer typically used 2 touch-points when purchasing and only 7% regularly
used more than four. Today consumers use an average of almost 5 touch-points with nearly 50% regularly
using more than three.

5. The future of shopping is both bricks and clicks
In the future, shopping does not necessarily
have to be a contest between online and
off – indeed the two may come together in
a mutually convenient partnership.

6. The new retail purchasing pathway

7. The five key factors to win omni-channel experience

8. Turn 43% customer into a brand advocate

9. New business model
Visualizing the connections and
interdependencies from a customer
perspective quickly identifies any friction or
opportunities in the experience.
A simplified map to capture a customer
journey across digital (social, web, mobile)
and physical channels. To the customer, it’s
just one experience. To the Uniqlo, it might
involve four discrete functional silos within
the organization, each with different
objectives.

10. UI/UX IMPROVEMENT

11. UI/UX experience learn from Yahoo!

12. My UI/UX plan got more than thousand time review
http://www.slideshare.net/cswuweb/ss-9518111

13. Swatch user experience improvement base on service flow
customer e-store trust bank payment partner
EC back end
SAPCRM customer
service
Invoice &
delivery note
package shipping
Customer data
Invoice Data
(monthly)
Delivery note
(weekly)
Query, Modify,
Exchange, Return
warehouse
Deliver w/ goods
Upload shipping no. list

14. Continuously learning
1
2
3
1 Brand research
I’ve read all books
talking about Uniqlo
in Taiwan.
2 Web design
I’m expert in web
design and UI/UX
improvement.
3 Coding
Learning how to
code make my logic
strong.

15. 3 years business plan

16. Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
3 years business plan
Build up a digital environment
Improve Taiwan’s e-business model
Mobile buy platform
Omni-channel and O2O project
Rotate to headquarters or other country

17. Appendix

18. Brand experience Le Creuset
Online shop setup and Facebook fans page content marketing.

19. Brand experience SWATCH
Online shop setup and made digital MKT plan.
http://www.slideshare.net/secret/4C2rleFq4fUqNa
http://www.slideshare.net/secret/kA7XVXAJCtksH

20. Brand experience L‘Oreal & Kimberly Clark
Oversee online sales and made promotion plan.

21. Brand experience L‘Oreal & Kimberly Clark
Oversee online sales and made promotion plan.

22. Brand experience L‘Oreal & Kimberly Clark
Oversee online sales and made promotion plan.
http://www.slideshare.net/secret/M17VIXGImPsNl4

23. Referral
Theresa Huang
Le Creuset general manager
+886 987 291 388
Lydia Chen
L’Oreal general manager
+886 926 562 355
Jason Yang
Kimberly Clark sales director
Jason.yang@kcc.com