ProductTank	                                      	                                    niall	  murphy	                    ...
©	  EVRYTHNG	  Limited,	  2012	  © Evrythng Limited | 2012              @ConnectEvrythng
©	  EVRYTHNG	  Limited,	  2012	  © Evrythng Limited | 2012              @ConnectEvrythng
©	  EVRYTHNG	  Limited,	  2012	  © Evrythng Limited | 2012              @ConnectEvrythng
©	  EVRYTHNG	  Limited,	  2012	  © Evrythng Limited | 2012              @ConnectEvrythng
“ You won’t need to hunt anxiously                for your missing shoes in the                morning, you’ll Google them...
©	  EVRYTHNG	  Limited,	  2012	  © Evrythng Limited | 2012              @ConnectEvrythng
Making a guitar ‘smart’                    Buy            Activate                   Augment                              ...
©	  EVRYTHNG	  Limited,	  2012	  © Evrythng Limited | 2012              @ConnectEvrythng
©	  EVRYTHNG	  Limited,	  2012	  © Evrythng Limited | 2012              @ConnectEvrythng
Making products smart                                   Short/URL                                     NFC            Uniqu...
EVRYTHNG Technology: How it works              1                               2                             3            ...
©	  EVRYTHNG	  Limited,	  2012	  © Evrythng Limited | 2012              @ConnectEvrythng
What problem is EVRYTHNG solving?                    Consumers               Producers                                    ...
products	  are	                              owned	  media	                                                    ©	  EVRYTHN...
@ConnectEvrythng	                               evrythng.com	                                                     ©	  EVRY...
Upcoming SlideShare
Loading in …5
×

Niall murphy - Business Value of Product Management

532 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
532
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Niall murphy - Business Value of Product Management

  1. 1. ProductTank     niall  murphy   founder  &  ceo,  EVRYTHNG     @ConnectEvrythng   evrythng.com   ©  EVRYTHNG  Limited,  2012  © Evrythng Limited | 2012 @ConnectEvrythng
  2. 2. ©  EVRYTHNG  Limited,  2012  © Evrythng Limited | 2012 @ConnectEvrythng
  3. 3. ©  EVRYTHNG  Limited,  2012  © Evrythng Limited | 2012 @ConnectEvrythng
  4. 4. ©  EVRYTHNG  Limited,  2012  © Evrythng Limited | 2012 @ConnectEvrythng
  5. 5. ©  EVRYTHNG  Limited,  2012  © Evrythng Limited | 2012 @ConnectEvrythng
  6. 6. “ You won’t need to hunt anxiously for your missing shoes in the morning, you’ll Google them. ” Source: Bruce Sterling, ‘Shaping Things’ ©  EVRYTHNG  Limited,  2012  © Evrythng Limited | 2012 @ConnectEvrythng
  7. 7. ©  EVRYTHNG  Limited,  2012  © Evrythng Limited | 2012 @ConnectEvrythng
  8. 8. Making a guitar ‘smart’ Buy Activate Augment (Geo) Check-in Social Info, news Branded services Offers/ Product upgrades Apps Manuals/ Analytics How-Tos ©  EVRYTHNG  Limited,  2012  © Evrythng Limited | 2012 @ConnectEvrythng
  9. 9. ©  EVRYTHNG  Limited,  2012  © Evrythng Limited | 2012 @ConnectEvrythng
  10. 10. ©  EVRYTHNG  Limited,  2012  © Evrythng Limited | 2012 @ConnectEvrythng
  11. 11. Making products smart Short/URL NFC Unique ID Unique ID ACTIVE ONE-TO-ONE RELATIONSHIPS Short/URL ©  EVRYTHNG  Limited,  2012  © Evrythng Limited | 2012 @ConnectEvrythng NFC
  12. 12. EVRYTHNG Technology: How it works 1 2 3 4 5 Each product has unique Tag scanned using ADI authenticated, ERP, CRM and Social Relevant and tag containing a link to smartphone, accessing user identified & networking system personalized application that individual product’s ADI via Web browser or authenticated, ADI interactions via Web experiences / services online ADI app on the device updated services delivered to mobile device 2 NFC Tag 5 1 3 Product 2D Barcode 4 ADI Profile Unique ID   Unique ID   Personalised experience   ©  EVRYTHNG  Limited,  2012  © Evrythng Limited | 2012 @ConnectEvrythng
  13. 13. ©  EVRYTHNG  Limited,  2012  © Evrythng Limited | 2012 @ConnectEvrythng
  14. 14. What problem is EVRYTHNG solving? Consumers Producers ©  EVRYTHNG  Limited,  2012  © Evrythng Limited | 2012 @ConnectEvrythng
  15. 15. products  are   owned  media   ©  EVRYTHNG  Limited,  2012  © Evrythng Limited | 2012 @ConnectEvrythng
  16. 16. @ConnectEvrythng   evrythng.com   ©  EVRYTHNG  Limited,  2012  © Evrythng Limited | 2012 @ConnectEvrythng

×