Dave Wascha - Product Management Culture

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Dave Wascha, Chief Product Officer at Moo, discusses the breaking the barriers to creating a great product culture.

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Dave Wascha - Product Management Culture

  1. 1. What are the characteristics of a product or service that will compel users to choose my product over alternatives?
  2. 2. An effect in which incompetent people fail to realise they are incompetent because they lack the skill to distinguish between competence and incompetence. Dunning–Kruger Effect
  3. 3. Quack!
  4. 4. Quack!
  5. 5. Woof?
  6. 6. Woof Quack
  7. 7. ???
  8. 8. Product Management = FAIL
  9. 9. The Tyranny Of Inertia
  10. 10. 60
  11. 11. 60 = 3 X 20
  12. 12. 20
  13. 13. Culture Objective #1 Why are we doing this?
  14. 14. Propinquity
  15. 15. Propinquity Custome r You Custome r You
  16. 16. Culture Objective #2 Who is our customer?
  17. 17. N = 1
  18. 18. Business Card Purchasers Online Purchasers MOO Customers MOO FB Followers MOO customers who follow us on Facebook and have time to fill out a survey
  19. 19. Culture Objective #3 What data are we basing our decisions on?
  20. 20. Signals
  21. 21. Reading List Email dave@moo.com Subject: reading list

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