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Icons are standard elements that you will find in any mobile design today. They are visually pleasing and space saving. Therefore, many product teams are trying to use icon as a technique to fit more information into the small screen.
However, UX testing & research has shown that many users are confused with the icons used in mobile site/apps today. So how do we effectively use icons to improve the overall mobile UX, product usability and not to further annoy your users?