Agreed, mobile app development is critical, but to build a successful mobile app, your focus should not be only on mobile app development. Mobile app design, too, plays a vital role in separating a successful app from a non-successful app.

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4 Mobile App Design Hacks That You Cannot
Miss
Will it turn out to be a groundbreaking mobile app or metamorphose into a
maze of puzzles?
The deciding factor is – ‘Mobile App Design’
With around 1.7 new apps releasing every minute, building an app that is
successful, demands a lot of focus and dedication. It is not a piece of cake.
If you want your app to be successful, your app should be able to generate:
1. User retention
2. User re-engagement
Agreed, mobile app development is critical, but to build a successful mobile
app, your focus should not be only on mobile app development. Mobile app
design, too, plays a vital role in separating a successful app from a
non-successful app.
So, what exactly is a perfect mobile app design?
Well, a great mobile app design is the perfect combo of beauty and
functionality. This is exactly what you should be aiming at when designing
your next mobile app.
To begin with, there are many steps to consider when you start designing a
mobile app. It all starts with research. The research will help you be aware of
the market landscape, current technologies and the existing competition
before beginning with your design. This step is extremely crucial. Or, to make
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the job easier, you can hire the services of a few of the top mobile app
designing companies.
A great mobile app design will enhance the usability and appeal of your
mobile app. But, with so much data which you need to fit in your mobile
app, it is easy to lose focus and end up committing a few mistakes while
designing your mobile app which can cost you heavily.
So, here are a few hacks to help you design a groundbreaking mobile app:
1.Design a clutter-free interface
Clutter is the worst enemy of mobile app design. If the interface of your
mobile app is cluttered or loaded with information, users will get confused
and move on to the next app.
So, while designing a mobile app, you need to be very careful while adding
even an extra button or image or icon. Just one mistake and it will make your
app interface congested and complicated.
One more tip is to keep the content to a minimum and only put out what the
user needs to know and is necessary for the user.
Also, keep the interface elements minimal. A straightforward and simple
design will make it easier for the user.
Don’t go overboard with animations. Agreed that animations generate user
engagement and make the page appear lively. But they also delay the page
loading speed. So, when you decide to include animations, just include quick
and appealing animations.
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2.Appropriate navigation and menu placement
When a user starts using your mobile app, the navigation menu will guide
them around your app. As the screen size is small as compared to desktops,
establishing good navigation is not easy.
Thus, the navigation should be smooth, lucid and in a straightforward
manner. Both, new users and the returning users should be able to navigate
around your app without any hassle.
Depending on your needs and requirements, there are many approaches to
design the navigation and placement in your mobile app. Here are a few
approaches which you may like:
● Hamburger menu
● Tab bar
● Priority and pattern style
● Floating action button
● Full-screen navigation
● Gesture-based navigation
● 3D touch
● Peek and pop
You can choose whichever style suits your business the best, from all the
different styles mentioned above.
3.Design with Affordances
Affordances are basically clues about how an object is to be used and is
generally provided by the object itself or its context.
Let’s take a look at the types of affordances:
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● Visual affordance – As the name suggests, it includes elements which
are based on the physical appearance of the object. Let’s say, there is a
raised button. It will prompt the user to click on it without spelling the
action.
● Language affordance – It includes the clues given to the user with
words. It could be a “Click here” button or a “Go back” button.
● Pattern affordance – It is the most widely used affordance and is
present in almost every mobile app design. The navigation bar, the
downward arrow are all examples of pattern affordance.
● Symbolic affordance – it includes all the icons which are present on
your device. The chat bubble, settings icon, help icon or the email icon
are all examples of symbolic affordance.
● Negative affordance – It indicates that there is no affordance at all.
Basically, an inactive button. It is present in the form of a grey button
which automatically tells the user that it cannot be used.
4.Abide by the core UI principles
When you need to accommodate huge pieces of information in the limited
space, UI principles always come in handy. Here are a few design principles
which you should abide by:
● White space – White space around elements draws more attention
towards content that is relevant and essential. Not having white
spaces will distract the user’s attention and they might lose interest.
● Clarity – Clarity in mobile app design involves removing unnecessary
elements. The design should be such that the user is able to get a hang
of the app in the first few seconds itself.
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● Consistency – Maintaining consistency across your mobile app will
make it easier for users to navigate through without having to
remember or rethink anything.
● Familiarity – Incorporate conditioned patterns in your mobile app.
Don’t make an outright change in certain aspects like payment
gateway or the help section.
● Contrast – You should pay attention to the colors and contrast used in
your mobile app design. Also, use the color contrast in such a way that
even if the user uses the app outdoors, it won’t be a problem.
● Legible text – Mobile text should be at least 11 points so that at any
viewing distance from the mobile phone, it is legible.
Endnote:
When designing a mobile app, there are several factors which come into
play. Apart from the factors mentioned above, there are many more aspects
which you need to keep in mind.
Designing a mobile app and designing a website are two completely different
things. Even when it comes to web designing, there are many web design
sins which you should stay away from.
However, using these aspects to design your next mobile app will definitely
add that wow factor to your business!
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cks-that-you-cannot-miss/
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