Running Facebook Contests - A Guide to Types and Best Practices
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What's Covered: How to Setup a Timeline Contest and tips for success with a Like or Comment contest How to capture leads with a simple Sweepstakes Giveaway Contest How to use a Photo Contest on a tab to grow your page How to create a communication plan around your contest to maximize it How to set goals and evaluate the success to prepare for your next round of contests
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Running Facebook Contests - A Guide to Types and Best Practices
- 1. Webinar: July 27, 2011 Webinar How to Run a Successful Photo Contest on Facebook Mike Gingerich TabSite Co-founder Video Replay and Slides Available in 8-12 hours Facebook.com/TabSite www.TabSite.com
- 2. Webinar: July 27, 2011 Webinar Facebook.com/TabSite www.TabSite.com
- 3. Webinar: July 27, 2011 Webinar Webinar Today’s Agenda: • Timeline Contests • Sweepstakes Giveaway Contest • Facebook Photo Contest • Creating a Communication Plan for the Contest • Metrics to Measure
- 4. Webinar: July 27, 2011 Webinar Webinar Can Promotions = Sales? The answer: YES! Research shows that persons who become a fan are more likely to purchase from that brand. • Promotions and Contests draw people in to a page. It’s a reason to come. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 5. Webinar: July 27, 2011 Webinar Webinar Story time: • Photographer • 24 Weddings • Couples want to win • 2 Stage Contest • Use a Like Gate • Vote 1x per day bit.ly/FBphotocase Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 6. Webinar: July 27, 2011 Webinar Webinar Timeline Contests Engage in the News Feed! • Get visitors to enter by - Liking - Commenting - Commenting with a Photo. www.TimelineContest.com Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 7. Webinar: July 27, 2011 Webinar Webinar Timeline Contests Easy to run. No Budget needed. Types: 1. Like to Win 2. Comment to Enter 3. Trivia 4. Like & Comment 5. Comment with Photo Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 8. Webinar: July 27, 2011 Webinar Webinar Timeline Contests Read more at: www.TimelineContest.com Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 9. Webinar: July 27, 2011 Webinar Webinar Sweepstakes • Random winner • Not skill based • Enables email capture Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 10. Webinar: July 27, 2011 Webinar Webinar Sweepstakes •Works for many Industries • Prize must be relevant! • Keep form short! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 11. Webinar: July 27, 2011 Webinar Webinar A Facebook Sales Process On Facebook Fan Email Marketing Lead Nurture Customer Fan: Use Facebook to grow fans with relevant engagement. Lead: Use promotions to capture email addresses on Facebook Nurture: Use email nurture campaigns to nurture and build trust Customer: Use strategic offers to culminate in new sales Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 12. Webinar: July 27, 2011 Webinar Webinar Sweepstakes Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 13. Webinar: July 27, 2011 Webinar Webinar Sweepstakes PLUS • Adds viral sharing and tracking! smarturl.it/SweepsPLUS Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 14. Webinar: July 27, 2011 Webinar Webinar Photo Contests • More Engagement • Better Qualifying Of Entrants • Fan or Judge Vote • More Traffic Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 15. Webinar: July 27, 2011 Webinar Webinar Contests • Skill based, not random • Voting determines winner • Traffic comes from entrants • Traffic comes from voters • Inspires engagement • Works for many Industries Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 16. Webinar: July 27, 2011 Webinar Webinar Why a Contest? Reason 1: • ENGAGEMENT INCREASES! •Likes, •Shares •Comments Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 17. Webinar: July 27, 2011 Webinar Webinar Why a Contest? Reason 2: • Capture Leads! • Email addresses are GOLD! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 18. Webinar: July 27, 2011 Webinar Webinar The Process via Facebook On Facebook Fan Lead Nurture Customer Email Marketing Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 19. Webinar: July 27, 2011 Webinar Webinar Best Practices For PROMOTING
- 20. Webinar: July 27, 2011 Webinar Webinar Understand: • Your Audience • Their Goals, Needs, Interests • BE HELPFUL!
- 21. Webinar: July 27, 2011 Webinar Webinar DRIVE FANS and FRIENDS of FANS To the CONTEST TAB Via posts! This is how you “get traction”! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- 22. Webinar: July 27, 2011 Webinar Webinar Smart URL that is Mobile Friendly https://www.facebook.com/SchwarzkopfProfessionalUSA/app_317355118338012 bit.ly/SmartURL
- 23. Webinar: July 27, 2011 Webinar Webinar Smart URL that is Mobile Friendly Promotional Tools area
- 24. Webinar: July 27, 2011 Webinar Webinar Schedule Posts for Prime Times Promotional Tools area Use Facebook’s Page Scheduler or Tools within TabSite Buffer, Sendible, HootSuite, PlanYourPost
- 25. Webinar: July 27, 2011 Webinar Webinar POSTING PLAN OUTLINE: 1. Announce Upcoming Promotion via Facebook, Twitter, Blog, Google+, Email 2. Then announce the launch of Promo 3. Repeat Launch Announcement “Reminder our contest is live!”
- 26. Webinar: July 27, 2011 Webinar Webinar POST OUTLINE cont. 4. Daily Reminder Posts 5. Update Status of Promotion Post 6. Nearing End Reminder Posts 7. Announce Winners Posts
- 27. Webinar: July 27, 2011 Webinar Webinar Measurements: 1. For Timeline Contests: Likes & Comments for different types of posts 2. For Sweepstakes: Email addresses, Shares, Engagement on Posts 3. For Contests: Entries, Votes, Reach on Posts
- 28. Webinar: July 27, 2011 Thank you! Visit us: www.TabSite.com www.Facebook.com/TabSite