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PTRS Risk Assessment Process
           in Action
    Michelle D. Goldberg, Associate Director
      Strategy & Portfolio Analysis Group




                       1
A portfolio is a collection of projects,
     each of which has its own story
                                   Portfolio


PTRS 20%             PTRS 11%         PTRS 71%                            PTRS 54%
                     NPV $1.2B                          PTRS 22%
NPV $500MM                            NPV $500MM        NPV $300MM        NPV $1.0B




   Early Development        Full Development   Regulatory Filing   Medical Affairs Studies
   (Pre-clin through POC)
Diversification is key to a balanced
portfolio, but it’s only one part of the story
                           Low Risk, High Value


                                                  In what phase is each project?
                                                  • Projects in earlier phases
                                                      have greater risk.

                                                  When will each project launch?
                                                  • Projects that launch years
                                                    later may have lower NPVs.
   High Risk, Low Value   High Risk, High Value
Qualitative Considerations in
             Portfolio Analysis
• Strategic Fit
  – Does this project fulfill an important Strategic Goal?
• Pre-requisite for Success
  – Is this indication needed for future Line Extensions?
  – Does this project get us into a new disease area
    where we want to be?
• Significant Unmet Need
  – Does this project meet significant patient needs
Total Launches by Year
 Signals gaps in years with few launches
Risk-Adjusted Launches by Year
     Signals gaps in years with few launches
Risk-Adjusting Revenue
What is a PTRS Risk Assessment?
•    Identification of development risks
    – Location, severity, impact, etc.
•    Identification of mitigation strategies
•    Quantification of the Probability of
     Technical and Regulatory Success (PTRS)
•    The discussions and action plans are
     more important than any number you
     derive from the process.
                                               8
Key Questions We Ask
– What is the Target Product Profile (TPP) associated
  with the compound’s value proposition?
– What is the Clinical Development Plan (CDP) to
  achieve the TPP?
– What are the technical risks associated with the CDP
  for each phase, and how can they be mitigated?
– What is the likelihood of progressing to each phase,
  given the risks and plans to mitigate those risks?
– What is the likelihood of regulatory approval, given
  successful clinical outcomes?
                                                         9
Who participates in Risk Assessments?
  Commercial Lead
    Ensures CDP is aligned with the TPP
  Clinical/Scientific Lead
    • Confirms CDP to achieve approval of TPP
  Regulatory
    Aligns team on requirements for HA approval
  Finance
    Gathers information from CDP to build costs
  Forecasting
    Gathers information for possible outcomes to
      forecast
• Decision Analysis
                                                    10
How are PTRS risk assessments done?
 Before Proof of Concept:
    Start with industry and company benchmarks
 Proof of Concept and Beyond:
   Ensure clinical development plan and commercial
   TPP are aligned
   Discuss technical risks of each project and how they
   can be mitigated
   Determine the POS for each phase of development
   plan
   Given results of clinical trials, determine probability
   of achieving regulatory approval
   Calculate PTRS
                                                             11
Some things to think about when
         assessing Development Risk
 Pre-Clinical/Phase 1              Phase 2/3                 Regulatory


                                       Validated Patient-
                    Clarity and       reported outcomes
   Toxicity,
                  Measurement              Aggressive
    PK/PD,
                  of endpoints,            endpoints,
 Biomarkers,
                   sample size,         Carcinogenicity,
   Potency,
                  Formulation,           Risk Mgt Plan
  Drug-Drug
                  Predictability
interactions,
                     of animal
    Safety,                                      Compound Novelty,
                      models
 Tolerability                                    Regional approvals,
                                                Established guidelines,
                                                Regulatory precedent,
                                                   Class experience
Beware of over-analysis….


…It can be quite a Killer!
Qualitative Assessment of Risks by Category
Category           Project Specific Risk                   Mitigation Strategy
              Refer to the TPP                       Can we do anything about our
              What criteria do we need to meet to     concerns?
               show that the drug is efficacious?
 Efficacy
              What must we see to know we should
               continue?
              What are our concerns?
              Refer to the TPP                       Can we do anything about our
              What criteria do we need to meet to     concerns?
  Safety       show that the drug is safe?
              What must we not see?
              What are our concerns?
              Are there areas where we may not       Can we do anything about these
Alignment
               meet the TPP? If so, what would be      areas or their impact?
 with TPP
               their impact?
              Can we make the drug in the form       Can we use another form of the
Pharm Dev
               needed?                                 drug? What would be the impact?
              Are there concerns around a            Can we do anything about those
Regulatory
               successful filing?                      concerns?
Everything Begins with the TPP
        TPP is the guide for product development.
         All major project studies & decisions are linked to this document.
 Targeted Patient Population: Adult patients with severe erosive and
 inflammatory Osteoarthritis.
 Differentiation Statement: First disease modifying agent for erosive and
 inflammatory Osteoarthritis

              Efficacy                         Safety / Tolerability                         Payer Value

Efficacy Claims:                        Safety Claims:                               Economic Claims:

 Disease Modification – reduction of    No MOA based serious AEs                    Reduced health care utilization
  inflammation and slowing of                                                          associated with lack of efficacy
  cartiledge degerneration.              No serious drug-drug interactions            and/or opioid-related AEs (i.e.
                                                                                       office visits, calls to doctor)
 Superior efficacy vs. Standard of Care
  in sustained pain relief               Tolerability Claims:                         Reduced use of rescue or
                                                                                       concomitant analgesia
                                         Similar to placebo for all treatment         medications
                                          emergent AEs (GI eg.- nausea, vomiting,
                                          constipation; CNS eg.- somnolence,       Reduced use of concomitant
                                          dizziness)                                medications for AEs

                                         Significantly fewer discontinuations vs.    Improved absenteeism/
How Do We Measure Risk?
                   Quantitative Assessment of Risks by Phase
                        Probability of Success (POS) By Phase
                                                                              POS for Phase
Phase    GO/NO GO Criteria                Rationale & Assumptions                    Bench
                                                                              Plan
                                                                                     mark
        • Significant
                    reduction in   Complex or novel endpoints
         inflammation and          Deltas must be significant
         cartilage degeneration
                                   Pretty confident on Pain relief (90%)
 3      • Significant              Disease Modifying will be very difficult   45%     65%
         improvement in pain       (50%)
         sustained pain relief
         (after 3 and 6 months)

        Approval of 1st           Novel agents have higher regulatory
         disease modifying         hurdles
         agent.                    New indication with unprecedented
Reg                                                                           70%     80%
                                   pathways
                                   Unmet need and differentiation may
                                   mitigate lack of regulatory experience.
PTRS                                                                          32%     52%
Simple decision trees can lead to
misrepresentation of expected value

                                                       Risk-
                                                     Adjusted
    Phase 3            Regulatory   PTRS    NPV        NPV
                    Succeeds     70% 32%   $ 1,000   $   320
Succeeds      45%
                    Fails        30% 13%   $ (200) $     (26)
Fails                            55% 55%   $ (180) $     (99)

                                           eNPV =    $   195

                        Check:      100%



                                                                18
“Success” must be well-defined in order to
         appropriately assess expected value
When does “Failure” not mean “Lose everything?”

                Phase III                       Regulatory          POS        Outcome         NPV RA NPV



                                          Regulatory Approval 70%   32%   Disease Modification $1,000   $320
                     Disease
                     Modification   50%

                                          No Regulatory
 Pain Relief                              Approval           30% 13%                          ($200)    ($26)
 Significant   90%

                                          Regulatory Approval 85% 38%     Pain Relief only     $600     $228
                     No Disease
                     Modification   50%
                                          No Regulatory
                                          Approval           15%    7%                        ($200)    ($140)
 Pain relief non significant                                 20% 10%                          ($180)     ($18)


                                                                                              eNPV      $ 364
                                                                                                                 19
What’s a little error among
              friends?
• Analysis of Commercial Risk shows a range of
  possible values (NPV)
• Mean NPV is a single number in a sea of
  possibilities. A rough estimate, rather than an
  exact number.
• How accurate can you be when you marry an
  exact number with a rough estimate?
“It is better to be roughly right
 than precisely wrong”
      - John Maynard Keynes

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Psu ra deck

  • 1. PTRS Risk Assessment Process in Action Michelle D. Goldberg, Associate Director Strategy & Portfolio Analysis Group 1
  • 2. A portfolio is a collection of projects, each of which has its own story Portfolio PTRS 20% PTRS 11% PTRS 71% PTRS 54% NPV $1.2B PTRS 22% NPV $500MM NPV $500MM NPV $300MM NPV $1.0B Early Development Full Development Regulatory Filing Medical Affairs Studies (Pre-clin through POC)
  • 3. Diversification is key to a balanced portfolio, but it’s only one part of the story Low Risk, High Value In what phase is each project? • Projects in earlier phases have greater risk. When will each project launch? • Projects that launch years later may have lower NPVs. High Risk, Low Value High Risk, High Value
  • 4. Qualitative Considerations in Portfolio Analysis • Strategic Fit – Does this project fulfill an important Strategic Goal? • Pre-requisite for Success – Is this indication needed for future Line Extensions? – Does this project get us into a new disease area where we want to be? • Significant Unmet Need – Does this project meet significant patient needs
  • 5. Total Launches by Year Signals gaps in years with few launches
  • 6. Risk-Adjusted Launches by Year Signals gaps in years with few launches
  • 8. What is a PTRS Risk Assessment? • Identification of development risks – Location, severity, impact, etc. • Identification of mitigation strategies • Quantification of the Probability of Technical and Regulatory Success (PTRS) • The discussions and action plans are more important than any number you derive from the process. 8
  • 9. Key Questions We Ask – What is the Target Product Profile (TPP) associated with the compound’s value proposition? – What is the Clinical Development Plan (CDP) to achieve the TPP? – What are the technical risks associated with the CDP for each phase, and how can they be mitigated? – What is the likelihood of progressing to each phase, given the risks and plans to mitigate those risks? – What is the likelihood of regulatory approval, given successful clinical outcomes? 9
  • 10. Who participates in Risk Assessments? Commercial Lead Ensures CDP is aligned with the TPP Clinical/Scientific Lead • Confirms CDP to achieve approval of TPP Regulatory Aligns team on requirements for HA approval Finance Gathers information from CDP to build costs Forecasting Gathers information for possible outcomes to forecast • Decision Analysis 10
  • 11. How are PTRS risk assessments done? Before Proof of Concept: Start with industry and company benchmarks  Proof of Concept and Beyond: Ensure clinical development plan and commercial TPP are aligned Discuss technical risks of each project and how they can be mitigated Determine the POS for each phase of development plan Given results of clinical trials, determine probability of achieving regulatory approval Calculate PTRS 11
  • 12. Some things to think about when assessing Development Risk Pre-Clinical/Phase 1 Phase 2/3 Regulatory Validated Patient- Clarity and reported outcomes Toxicity, Measurement Aggressive PK/PD, of endpoints, endpoints, Biomarkers, sample size, Carcinogenicity, Potency, Formulation, Risk Mgt Plan Drug-Drug Predictability interactions, of animal Safety, Compound Novelty, models Tolerability Regional approvals, Established guidelines, Regulatory precedent, Class experience
  • 13.
  • 14. Beware of over-analysis…. …It can be quite a Killer!
  • 15. Qualitative Assessment of Risks by Category Category Project Specific Risk Mitigation Strategy  Refer to the TPP  Can we do anything about our  What criteria do we need to meet to concerns? show that the drug is efficacious? Efficacy  What must we see to know we should continue?  What are our concerns?  Refer to the TPP  Can we do anything about our  What criteria do we need to meet to concerns? Safety show that the drug is safe?  What must we not see?  What are our concerns?  Are there areas where we may not  Can we do anything about these Alignment meet the TPP? If so, what would be areas or their impact? with TPP their impact?  Can we make the drug in the form  Can we use another form of the Pharm Dev needed? drug? What would be the impact?  Are there concerns around a  Can we do anything about those Regulatory successful filing? concerns?
  • 16. Everything Begins with the TPP TPP is the guide for product development. All major project studies & decisions are linked to this document. Targeted Patient Population: Adult patients with severe erosive and inflammatory Osteoarthritis. Differentiation Statement: First disease modifying agent for erosive and inflammatory Osteoarthritis Efficacy Safety / Tolerability Payer Value Efficacy Claims: Safety Claims: Economic Claims:  Disease Modification – reduction of  No MOA based serious AEs  Reduced health care utilization inflammation and slowing of associated with lack of efficacy cartiledge degerneration.  No serious drug-drug interactions and/or opioid-related AEs (i.e. office visits, calls to doctor)  Superior efficacy vs. Standard of Care in sustained pain relief Tolerability Claims:  Reduced use of rescue or concomitant analgesia  Similar to placebo for all treatment medications emergent AEs (GI eg.- nausea, vomiting, constipation; CNS eg.- somnolence,  Reduced use of concomitant dizziness) medications for AEs  Significantly fewer discontinuations vs.  Improved absenteeism/
  • 17. How Do We Measure Risk? Quantitative Assessment of Risks by Phase Probability of Success (POS) By Phase POS for Phase Phase GO/NO GO Criteria Rationale & Assumptions Bench Plan mark • Significant reduction in Complex or novel endpoints inflammation and Deltas must be significant cartilage degeneration Pretty confident on Pain relief (90%) 3 • Significant Disease Modifying will be very difficult 45% 65% improvement in pain (50%) sustained pain relief (after 3 and 6 months) Approval of 1st Novel agents have higher regulatory disease modifying hurdles agent. New indication with unprecedented Reg 70% 80% pathways Unmet need and differentiation may mitigate lack of regulatory experience. PTRS 32% 52%
  • 18. Simple decision trees can lead to misrepresentation of expected value Risk- Adjusted Phase 3 Regulatory PTRS NPV NPV Succeeds 70% 32% $ 1,000 $ 320 Succeeds 45% Fails 30% 13% $ (200) $ (26) Fails 55% 55% $ (180) $ (99) eNPV = $ 195 Check: 100% 18
  • 19. “Success” must be well-defined in order to appropriately assess expected value When does “Failure” not mean “Lose everything?” Phase III Regulatory POS Outcome NPV RA NPV Regulatory Approval 70% 32% Disease Modification $1,000 $320 Disease Modification 50% No Regulatory Pain Relief Approval 30% 13% ($200) ($26) Significant 90% Regulatory Approval 85% 38% Pain Relief only $600 $228 No Disease Modification 50% No Regulatory Approval 15% 7% ($200) ($140) Pain relief non significant 20% 10% ($180) ($18) eNPV $ 364 19
  • 20. What’s a little error among friends? • Analysis of Commercial Risk shows a range of possible values (NPV) • Mean NPV is a single number in a sea of possibilities. A rough estimate, rather than an exact number. • How accurate can you be when you marry an exact number with a rough estimate?
  • 21. “It is better to be roughly right than precisely wrong” - John Maynard Keynes

Editor's Notes

  1. AV = Asset Valuation
  2. AV = Asset Valuation