Robinhood is a brokerage firm that offers a free mobile app for trading stocks and other financial products with no fees or minimum balances. Key features include charts, notifications, authentication options, and support for more complex order types. The company raises funds through interest on uninvested balances, monthly subscriptions to Robinhood Gold for margin trading, and by keeping costs low without physical locations. Founded in 2013, Robinhood now has over 3 million users who are predominantly young and new to investing. The app's easy-to-use interface has helped it gain popularity by lowering barriers to the market.

1. Michael Xie
(michxie)

2. What is Robinhood?
 Brokerage firm
 Main product: mobile app
 No fees
 No minimum balance
 Make markets accessible to all!

3. Key Features
 View charts, news, statistics
 Push notifications
 Two-factor authentication option
 Automatic deposits
 Support for more complex order types
 Stop-loss, stop-limit, good-till-canceled
 Downsides:
 3 days for funds to settle

4. Robinhood Instant
 Bank transfers up to $1,000
 Funds from sale of stock

5. Robinhood Gold
 Monthly subscription service
 Margin trading
 Pre- and After-hours trading
 Instant deposits

6. Wearables
 AppleWatch
 Android Wear

7. Robinhood Web!

8. Business Model
• Similar to banks
Interest on Uninvested Funds
• Growing 17% each month
Robinhood Gold
• Save costs
No Brick & Mortar

9. Company Finances
0
20
40
60
80
100
120
Seed Series A Series B Series C
MoneyRaised
(inmillionsofUSD)
Rounds of Funding
12/1/2013
9/23/2014
5/7/2015
4/26/2017
 $176 million raised in total
 $1.3 billion valuation by DST

10. Company History
Founded by
Vladimir Tenev
and Baiju Bhatt
in April 2013
iOS launch in
March 2015
AppleWatch app
launch in April
2015
Android launch
in August 2015
AndroidWear
app launch in
January 2016
Robinhood
Instant launch
in February
2016
Robinhood Gold
launch in
September 2016
Robinhood Web
launch in early
2018

11. Company History
 Over 3 million registered accounts today
 Over $100 billion transacted
 Over $1 billion saved in transaction fees

12. What’s the Secret Sauce?

13. Competition

14. UI/UX
RobinhoodE*Trade

15. UI/UX
Scottrade E*Trade Robinhood

16. UI/UX

17. Secret Sauce
 Incredibly low barrier to entry
 Easy-to-use, friendly UI
 Inexpensive
 Found niche
 78% of users under age 35
 Median age of 28
 Check app 10 times a day, on average
 30-50% never invested before

18. Current Limitations
 Robinhood cannot:
 Short-sell stocks
 Trade certain investment vehicles
 Options, mutual funds, etc.
 Day trade
 But new features always being added
 Average price paid
 “Also bought”
 Newsfeed

19. Prediction
 Success!